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Saturday, April 18, 2026
TopicBournvita

Topic: bournvita

After Maggi ketchup, sugar cut by 14% in Bournvita. Outcry over ‘unhealthy’ packaged food bears fruit

Packages of Bournvita show that it has 32.2 g added sugar now, in comparison to 37.4 g sugar earlier. Earlier, a row had erupted following a video about the product.

FSSAI reconsidering plan to introduce front-of-pack Health Star Rating for packaged food items

In backdrop of Bournvita controversy, food safety regulator has called meeting with stakeholders this month to discuss whether HSR or pictorial warning labels are better idea, it is learnt.

Influencer deletes viral reel highlighting Bournvita’s sugar content after ‘legal notice’ from Cadbury

Taking a dig at the brand’s tagline 'Taiyari jeet ki', Revant Himatsingka had said it should instead be 'Taiyari diabetes ki'. The reel had 12 mn views on his Instagram page alone.

Bournvita Quiz Contest — from radio to tv & digital space, a show that evolved with the times

What began in 1972 as a competition hosted in schools, the show went through several stages of evolution, including one that was hosted by Derek O’Brien.

Byju’s ad shows teachers’ tough love. Reminds me of Sergeant Hartman from Full Metal Jacket

The Byju’s ad looks similar to the classic Bournvita ad campaign, Taiyari Jeet Ki, where parents can be seen aggressively training their kids.

How Indian postal service officers keep beating IAS, IPS to top posts

A selection of the best news reports, analysis and opinions published by ThePrint this week

Health drinks like Bournvita, Horlicks give your kids more sugar & hardly any nutrition

Malt-based drinks like Bournvita, Complan & Horlicks are top supplements in India, especially for children, but growing awareness, stricter norms may put an end to that.

On Camera

The math behind India’s elections—Why proximity matters

It is one of the most consistent findings in electoral politics: voters are more likely to support candidates who come from their local area.

US ends oil waivers but Russian crude flows to India ‘likely to remain steady’ amid Hormuz disruption

India will need to recalibrate crude sourcing strategy as US ends waivers for Russian & Iranian oil, energy experts say. But Russian crude will likely remain central to energy basket.

Why Siliguri Corridor is strategically important for India & how it is being secured | Cut The Clutter

This special edition of Cut The Clutter, straight from the Siliguri corridor, details the strategic importance of the narrow strip of land in West Bengal, and how it’s a vital link connecting the Northeast to the rest of India.

The world’s in a flux. India must reform, consolidate & build a strong economy

We now live in a world order that will keep shifting. India must use this window. This also means we remain disciplined enough not to be knee-jerked into reacting to what Pakistan sees as its moment in the sun.