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Vigyapanti

Zomato vs Zomato creates multiverse in advertising. Good content, bad marketing

Shubhangi Misra - 16 April, 2023

Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

Federal Bank wants you to look forward to bank visits, new campaign moves away from apps

Candid, Instagram-worthy, real—Lenskart Karan Johar ads show how to feature celebrities right

Mira Kapoor’s Schwarzkopf ad campaign is a confused mix of ideas and poor execution

Shubhangi Misra - 18 December, 2022

You end up unconvinced to visit a store and pick Schwarzkopf.

Manforce AIDS campaign is confused about what to market—awareness or social responsibility

Shubhangi Misra - 4 December, 2022

In 2020, Manforce campaign asked Indians to use condoms without thinking about the brand, a clever way to build goodwill. This time it has fallen short.

New LIC ads are making the insurance agent jobs look cool. Not focusing on fear alone

Shubhangi Misra - 20 November, 2022

The company has taken a humorous approach to selling what is possibly the most boring product that can land into a salesperson’s lap.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Shubhangi Misra - 13 November, 2022

Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

With Akshay Kumar making chhole, Catch masala ad on track to make kitchen more masculine, equal

Shubhangi Misra - 6 November, 2022

The best thing about the Catch masala ad, which also stars Bhumi Pednekar, is that it makes no ‘statement’. It just normalises a man in a kitchen.

Aamir Khan’s AU Bank ad shouldn’t hurt Hindu sentiments. But it should offend advertisers

Shubhangi Misra - 16 October, 2022

In the ad, Aamir Khan plays a husband who chooses to stay at his wife's house. It led to online outrage, hate, trends.

After Zomato, Blinkit’s having ‘apna time aayega’ moment—with Bollywood songs ad campaign

Shubhangi Misra - 2 October, 2022

Brands like Cornitos Nacho Chips, MTR, and Lays must’ve been very happy with the campaign since they get free billboard time, thanks to Blinkit.

Akshay Kumar’s PSAs usually hit the spot. But ad on car airbags unwittingly promotes dowry

Shubhangi Misra - 18 September, 2022

Ministry of Road, Transport and Highways’s latest ad on cars needing six airbags is timely after Cyrus Mistry’s death. But someone should’ve checked the script.

Bolne Se Sab Hoga, the Google campaign that’s cool yet warm

Shubhangi Misra - 28 August, 2022

Google says voice search is currently driving growth — 60% smartphone users interact with their phone using the feature.

Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle

Shubhangi Misra - 21 August, 2022

Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.

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Vigyapanti

Zomato vs Zomato creates multiverse in advertising. Good content, bad marketing

Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

Federal Bank wants you to look forward to bank visits, new campaign moves away from apps

Candid, Instagram-worthy, real—Lenskart Karan Johar ads show how to feature celebrities right

On Camera

YourTurn

Guidelines for YourTurn submissions

Opinion

DD News anchor calls Congress wealth survey ‘communist ideology’. It’s following BJP’s lead

Congress attacks on Ambani-Adani won’t fly. Nature of wealth has changed since Indira days

How a fading Benares dynasty commissioned North India’s greatest Ramayana paintings

Economy

Kotak Mahindra Bank shares drop 10% after RBI bans it from taking new customers via digital channels

Defence

What is ‘ROCKS’, India’s first air-launched quasi-ballistic missile

National Interest

These 6 states are key for Modi’s ‘400 paar’ target. They’re also where Opposition can stop him

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