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Facebook, Twitter, Tik Tok to have separate link detailing expenditure on poll ads

The social media giants are part of 6 firms, along with WhatsApp, Google & Sharechat, that agreed to make political ad spending public.

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New Delhi: Representatives of six Internet giants — Facebook, WhatsApp, Twitter, Google, Sharechat and Tik Tok — have agreed to make public the expenditure incurred by political parties and candidates on advertisements put up on social media, highly placed sources in the Election Commission have told ThePrint.

“The social media platforms have agreed to have a separate link on their platform with details of expenditure incurred by candidates or parties on political ads,” an EC official told ThePrint on condition of anonymity.

“This link can be accessed by anybody, and you’ll be able to see the expenditure made by parties or candidates for political advertisements.”

The development comes days after the commission announced that candidates will have to submit their social media details to the poll body at the time of filing their nominations and that political ads on social media will require pre-certification by the Media Certification And Monitoring Committee of the Election Commission.


Also read: Without realistic rules, Election Commission can’t monitor social media before polls


EC to tackle fake news

The Election Commission had Tuesday summoned representatives of the six Internet giants to come up with effective mechanisms to tackle fake news ahead of Lok Sabha polls starting April.

“They have in-principle agreed to take down fake news from their platforms,” the official said.

Confronted with the menace of fake news on social media, the commission is taking a slew of measures to arrive at a comprehensive policy to deal with the issue.

The EC had earlier extended the silence period, which parties and candidates are made to observe 48 hours before polling, to social media as well.

On Monday, the EC had filed an affidavit in the Bombay High Court, stating that “intermediaries will also have to expeditiously remove any advertisement or information already posted without the verification certificate from the commission”. The court was hearing a PIL that had sought directions to the EC to regulate fake news on social media.

The internet giants are believed to have come up with a set of actionable points with regard to curbing fake news.


Also read: Election Commission bars parties from releasing manifestos 48 hours before polling


 

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