Sunday, 4 December, 2022
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Aamir Khan’s AU Bank ad shouldn’t hurt Hindu sentiments. But it should offend advertisers

Shubhangi Misra -
In the ad, Aamir Khan plays a husband who chooses to stay at his wife's house. It led to online outrage, hate, trends.

‘Kya aapke toothpaste mein namak hai?’ — Colgate ad that gave one of the most recalled taglines

Sanskriti Bhatnagar -
The advertisement, which came out in early 2010, shows actor Lara Dutta playing the role of a cashier at a grocery store and Sahil Anand as a customer who suffers a toothache.

Not just Layer’r Shot—Indian brands are banking on ‘spit and run’ publicity

+TFP Purva Chitnis -
The low cost and high impact strategy is fast becoming the go-to for brands looking to establish themselves in a saturated market.

Put forth a fashion statement with these beauty & lifestyle products from Peeperly

Siraj Ansari -
Peeperly offers a wide range of beauty and lifestyle products, from customizable face masks, car perfumes and keyrings, to mask chains that help you up your style game.

More than cricket, Vodafone ZooZoos are what most Indians remember of the 2009 IPL season

Amogh Rohmetra -
The cute, little, egg-shaped white characters, who spoke a tongue no one understood, were launched in Vodafone commercials of 2009, during the 2nd IPL season, and fast became a popular icon.

Against traditions or religion, unpleasant — study finds what makes ads ‘offensive’ for Indians

Shubhangi Misra -
Advertising Standards Council of India has studied 1,759 complaints against 488 advertisements received by it in past 3 years (2019-2021), to identify what is construed as offensive by Indians.

What is the new Daisy Dee lingerie ad and why is it a hoorah for Indian TV commercials

ThePrint Team -
A selection of the best news reports, analysis and opinions published by ThePrint this week.

Daisy Dee bra ad a hoorah for Indian TV commercials. Just hope a minister isn’t offended

Shailaja Bajpai -
If offended, minister Narottam Mishra only needs to look at the ads for male undergarments that adorn our TV screens. Or just ask Akshay Kumar, Vicky Kaushal, or Varun Dhawan.

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

Mohana Basu -
After Dabur’s Karva Chauth ad, self-appointed guardians of Hindu culture want Sabyasachi’s mangalsutra campaign to be taken down.

Dabur Fem’s ad plays on fairness obsession. But it got Indians talking about LGBTQ at least

Humra Laeeq -
Dabur Fem's Karva Chauth ad might be rainbow-packaged conservatism. But chatter on LGBTQ+ community is key.
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Opinion

Economy

51 cow universities, old pension scheme, jobs — what RSS affiliates want from 2023 Budget

Shanker Arnimesh -
Welfare schemes and ‘self-reliance’ figure high on Sangh organisations’ wishlists for finance minister Nirmala Sitharaman ahead of the Budget, which she will present on 1 February.

Defence

Navy chief Admiral Hari Kumar addressing a press conference on the eve of Navy Day | ANI

Indian Navy puts on hold plans to build IAC 2, but is considering repeat order of Vikrant

Snehesh Alex Philip -
At his annual press conference, Navy chief Admiral Hari Kumar also said they'll soon take a call on whether they'll go in for marine version of Rafale fighters or F/A 18 Super Hornets.

National Interest

Illustration: Soham Sen | ThePrint

Gujarat election is anything but dull. BJP’s political neurosis about AAP is the hidden headline

Shekhar Gupta -
Gujarat is the only state where Modi is directly in contention. Even if he wins, the team that runs him closest has much to gain.

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