Sunday, 3 July, 2022
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Not just Layer’r Shot—Indian brands are banking on ‘spit and run’ publicity

+TFP Purva Chitnis -
The low cost and high impact strategy is fast becoming the go-to for brands looking to establish themselves in a saturated market.

Put forth a fashion statement with these beauty & lifestyle products from Peeperly

Siraj Ansari -
Peeperly offers a wide range of beauty and lifestyle products, from customizable face masks, car perfumes and keyrings, to mask chains that help you up your style game.

More than cricket, Vodafone ZooZoos are what most Indians remember of the 2009 IPL season

Amogh Rohmetra -
The cute, little, egg-shaped white characters, who spoke a tongue no one understood, were launched in Vodafone commercials of 2009, during the 2nd IPL season, and fast became a popular icon.

Against traditions or religion, unpleasant — study finds what makes ads ‘offensive’ for Indians

Shubhangi Misra -
Advertising Standards Council of India has studied 1,759 complaints against 488 advertisements received by it in past 3 years (2019-2021), to identify what is construed as offensive by Indians.

What is the new Daisy Dee lingerie ad and why is it a hoorah for Indian TV commercials

ThePrint Team -
A selection of the best news reports, analysis and opinions published by ThePrint this week.

Daisy Dee bra ad a hoorah for Indian TV commercials. Just hope a minister isn’t offended

Shailaja Bajpai -
If offended, minister Narottam Mishra only needs to look at the ads for male undergarments that adorn our TV screens. Or just ask Akshay Kumar, Vicky Kaushal, or Varun Dhawan.

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

Mohana Basu -
After Dabur’s Karva Chauth ad, self-appointed guardians of Hindu culture want Sabyasachi’s mangalsutra campaign to be taken down.

Dabur Fem’s ad plays on fairness obsession. But it got Indians talking about LGBTQ at least

Humra Laeeq -
Dabur Fem's Karva Chauth ad might be rainbow-packaged conservatism. But chatter on LGBTQ+ community is key.

How TikTok’s unorthodox advertising attracted social misfits and weird niche subcultures

Matthew Brennan -
In 'Attention Factory', writer and speaker Matthew Brennan documents the complete story of TikTok and its Chinese parent company ByteDance.

News hunters or ad-getters? The insecure world of rural stringers in media

Babu P Remesh -
Despite their indispensable contributions to print media, the small-town/rural stringers remain invisible and their day-to-day struggles for livelihood go unnoticed.
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Opinion

Economy

Representational image of a protest against rise in prices of fuel and LPG, in Kolkata | ANI

You thought inflation’s high in India? Data shows at least 100 countries doing worse

Nikhil Rampal -
Lebanon faces worst inflation rate in the world, followed by Zimbabwe and Sudan, according to 'Trading Economics', which sources data from governments.

Defence

Army personnel give military honours to the soldiers of Territorial Army's infantry 107 battalion who lost their lives in the Manipur Landslide, 2 July 2022, Siliguri | Credits: ANI Photo/ ANI Pic Service

A look at the Territorial Army — The Indian military’s task force hit by the Manipur landslide

Suchet Vir Singh -
The Territorial Army, a part-time military organisation for Indians who may have other jobs, is essentially a volunteer force that can be quickly mobilised in the defence of a state.

National Interest

Moral, political & ideological questions on Maharashtra: 1st is simplest to answer, 3rd trickiest

Shekhar Gupta -
What is Shiv Sena’s ideology? We might say it’s been a convenient mix of extreme ethnic chauvinism & unforgiving Hindutva. Within the second, the party retained space to manoeuvre.

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