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Wednesday, April 29, 2026
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Why Pond’s is facing heat over its new sunscreen campaign

The campaign, Sun Portraits, was executed in Phalodi, Rajasthan, with the objective to raise awareness about long-term effects of sun exposure on skin.

‘Bhavandar’—did Ranveer Singh take a dig at Dhruv Rathee in new RuPay ad?

YouTuber Dhruv Rathee posted a video on 'Dhurandhar: The Revenge' last month, saying that ‘it is not a film made for entertainment… it is the BJP’s most expensive election advertisement’.

Dettol’s new ad shows why emotional storytelling still sells

What could have been just another Dettol Antiseptic Liquid commercial has struck a chord with the audience. Not because of a monologue or music, but the silent pain of a four-year-old.

How stolen KitKats broke the internet. Everyone from UP Police to Dominos UK jumped on

Kerala Tourism assured that not a single bar from the lost shipment reached the state. But, 'if you are looking for a break, we’ve got you covered,' the poster read.

Eureka Forbes ditches the fear formula, ropes in Gopi Bahu for new water purifier filter ad

The ad reunites the original cast of the StarPlus show Saath Nibhaana Saathiya — Gia Manek, Rupal Patel, and Mohammad Nazim — but gives their familiar dynamic a twist.

Generali Central Insurance’s new ad slams tokenism on Women’s Day, calls for pay parity

Titled 'Happy Women's Pay', the campaign uses slam poetry to contrast the familiar language of corporate Women's Day celebrations with a demand — pay parity.

Supriya Pathak and Ratna Pathak Shah tackle obesity stigma in new ad. ‘It’s not a joke’

The ad by Lilly India is opening the door to a weight loss conversation. It features links to research papers from the World Health Organisation and Columbia University.

Star Sports’ India-Pakistan World Cup promo falls flat. ‘Greatest rivalry’ deserves better

The new promo largely relies on YouTuber Abhishek Malhan’s one-liner, which feels lazy and juvenile. The ending makes it even worse when the fans chant a bland slogan.

Lahori Zeera is adopting a ‘Red Bull mindset’ to become cooler. No longer a local drink

The new ad for Lahori Zeera is a surreal scene of people drilling holes and cutting up objects. Viewers are hooked.

Tanishq diamond ad brings time-tested love. With Shabana Azmi and Javed Akhtar

The ad talks about a bond that is built and strengthened over time, a bond that has trust and is rare, just like Tanishq’s diamonds.

On Camera

Buddha comes home to Ladakh exposition: Gajendra Singh Shekhawat

The Government of India recognises Ladakh as one of the most important living centres of Buddhist culture in the world. We are committed to safeguarding its unique cultural traditions.

Lesson for India from the West: AI is hollowing out white-collar jobs & birthing a new middle-class elite

Post-2022 as AI has spread in developed economies, it is leading to another round of polarisation—the middle class jobs are being lost in offices rather than in factories.

Fourth S-400 sets sail for India, to arrive by mid-May; likely to be deployed along Pakistan border

The fifth S-400 air defence system is undergoing various stages of production trials, and will be delivered by November-December this year, it is learnt.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.