New Delhi: Actor Kriti Sanon has finally addressed the controversy surrounding her Raksha Bandhan ad for GIVA, which drew criticism from many who felt it was disrespectful to the festival.
“When will we stop telling women what to wear? Culture and Traditions are in her heart, not in her neckline,” Sanon posted on Instagram.
The jewellery ad features the actor tying a rakhi to a pet dog. Since its launch, the campaign has become infamous. Several users criticised Sanon’s outfit, arguing that her blouse was too revealing for a family celebration. In the ad, Sanon is seen wearing a bralette-style blouse with a plunging neckline.
The actor said that “ethnic fashion has evolved over the years,” but even so, a woman’s respect for her culture is measured by her clothes.
“The essence of festivals is not in the clothes you wear; it is in the emotions and meaning you hold for the traditions. Rakshabandhan is a bond of protection. My sister and I tie rakhi to each other. We know we can protect each other no less than a brother would. We pray for each other’s health, happiness & long life. And for us, this prayer and promise extends to our dogs too! After all, they are family! Also, when will we stop telling women what to wear?? Ethnic fashion has evolved over the years, but still a woman’s respect for her culture is measured by her clothes,” Sanon wrote.
Earlier this week, actor-turned-politician Kangana Ranaut also weighed in on Sanon’s ad and questioned the actor’s choice of outfit, calling it “intentionally creepy.”
(Edited by Insha Jalil Waziri)