Rahul Gandhi in Germany | @INCIndia/Twitter
Rahul Gandhi in Germany | @INCIndia/Twitter
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A self-goal by the Congress party’s social media team is all the BJP wants.

In the visual age we live in, images matter more than words. Politicians endlessly produce photographs of themselves where they look like leaders. Take Narendra Modi for instance. Almost every day, he produces images that exude power.

All images of Modi below, unless otherwise mentioned, are from his own Twitter account – tweeted by him, i.e., this is how he wants himself to be seen. These images are powerful because they visualise the abstract idea of leadership and make it seem like a real thing that resides in the personality of Modi. If you are a Modi critic who scoffs at images like these, think it’s not Modi but your favourite leader in these images. Then ask yourself how you feel.

He’s waving at his followers. He wears headgear like a boss. His stride is purposeful.

World leaders are spellbound by his ideas.

Even the country’s freedom fighters want his time and attention.

The party is celebrating him like a god all the time.

He speaks, others listen.

His body language says “I did it”.

Prime Minister Narendra Modi at Madison Square Garden in New York | DON EMMERT/AFP/Getty Images
Prime Minister Narendra Modi at Madison Square Garden in New York | DON EMMERT/AFP/Getty Images

Maybe, one is giving him too much credit. He’s the Prime Minister, and the designation alone makes him the centre of attention. Let’s look at the images he was sharing on Twitter in August 2013, exactly five years ago, when he hadn’t even been declared a prime ministerial candidate.

His body language said he’s on the job. He’s showing the way.

His Independence Day message sounded like he was already the prime minister! He wasn’t waiting to win the election before trying to create “Ek Bharat, Shrestha Bharat”.

It’s not clear who’s presenting whom a gift, but it looks like a foreign diplomat is showing Modi respect.

He was giving succour to those who need it. Or, the images he shared suggested as much.

He was already guarding India’s borders!

Occasionally, he does go overboard – but only in trying to look like a boss.

By contrast, look at Rahul Gandhi. This is how Rahul and his social media team think they’ll make him look like he’s ready to lead the country.

These images put out by the Congress party’s official Twitter account Thursday suggest the opposite of leadership. They make him look clueless.

Maybe Rahul is not clueless, but he looks clueless. Whatever Rahul says in Germany is now going to be overshadowed by these images, which have become the stuff of a million memes. The memes suggested the photos make him look awkward and uncomfortable – not the sort of person anyone would want to see as a prime minister.

Many on Twitter – and not just Modi supporters – were immediately reminded of the song ‘Main Aisa Kyun Hoon’ from the movie Lakshya.

The movie’s plot from Wikipedia sounds a lot like Rahul’s life, except the happy ending:

“Karan leeches off of his father’s business and lives a lazy lifestyle. However, upon watching an action movie, he and some friends decide to enlist in the Army, only to decide halfway through the course that it is too much for them. This decision costs Karan the respect of his family and lover, so he resolves to return to the army and prove his resilience.”

That’s not all. The Congress puts out more images making him look aimless, clueless and amateur.

Will you ever see Modi or the BJP ever put out a picture where his own party colleagues look like they are not interested in him? How do you make someone look like a leader if you make him look like he stands aloof, while his followers are busy in their own casual chit-chat?

How many light bulbs will it take to change Rahul Gandhi?

Rahul’s inability to project himself as a leader is all that the BJP wants.

Also read: Let me set the record straight. I was in Geneva for Kerala- Shashi Tharoor


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6 Comments Share Your Views


  1. Shivam Vij,how many light bulbs will it take a Disgusting Modi Boot-licker to see through his blindness?Ans: Not all the light bulbs in the world can dispel the darkness from a soul sold-out to the devil.
    See if you can find a movie on this theme & watch it with aids,as you have to be blind to be infatuated with Modi’s body language!
    Modi’s body language is that of a Bully & a shameless Show-Off. Rahul doesn’t look “clueless” at all! He looks thoughtful, contemplative, words which are out of the dictionary of Modi-Bhakts.
    Bhakts only understand pre-scripted Bollywood dialogues,& Bollywood antics like playing the drums / the flute abroad, breaking into tears when in a twist.Rahul’s talk flies right over their Bollywood infatuated heads. So be it.
    Rahul doesn’t need to “ change”.He’s ok as he is,and the tweets put up about him are ok too. They show him as a curious, searching mind, not as a blustering show-off. Thank god.
    You Shivam Vij, go find some light bulbs for yourself… it’ll be the search of a lifetime for you.

  2. ‘May be Rahul is not clueless…’ – are you sure, Shivam ji? And if yes, how to you know? All his statements about how Coca Cola started from selling ‘shikanji’, how simply linking the diagnostic medical machines will solve the health problems of India (Singapore speech) and how he demands ‘sawaal’ for every ‘jabaab’ – is all this not indication that he has no clue? You have valid questions to ask for Modi’s brand of politics and there I am with you. But giving credit to Rahul Gandhi for every self-goal scored by Modi is not fair reporting.

  3. he should not change himself…these are his true pictures not nautanki……it is upon public to accept or reject….

  4. Space-filling zero value article based on cherry-picked images. There are many images of energetic, aggressive and combative Rahul. Pity “The Print” is participating in the stereotyping game. Please avoid playing this kind of journalism.

  5. Margaret Thatcher took professional help from Saatchi & Saatchi; perhaps Shri Rahul Gandhi should get a complete makeover as well. It could start by discarding the stubble; totally. He is not poor, ordinary, an aam aadmi; to be perfectly honest, no senior politician is, nor do Indians expect them to be. When he travelled to Niyamgiri in Orissa, to oppose a bauxite mine /aluminium project, told the superstitious tribals he would be their “ sipahi in Delhi “, he travelled by corporate jet. 2. According to Ruchir Sharma, the opposition’s odds of coming to power next year have improved from 1 in 100 last year to 1 in 2 now. The direction and the pace of change in the mood of the public are stunning. Clearly, politics is a lot more than imagery. Both incumbent and challenger have to work on their game.


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