Topic: Amul

The Amul Model worked because professionals invested in the business, and not disinterested bureaucrats, steered farmers from the start.

The new Ministry of Cooperation, the govt has said, will provide a separate administrative, legal and policy framework to strengthen the cooperative movement in the country.

Amul had taken on non-profits last week over charges of animal cruelty. This came after PETA India asked the cooperative to switch to producing vegan milk.

The new prices will be applicable on all Amul milk brands like Gold, Taaza, Shakti, T-special, as well on cow and buffalo milk from 1 July.

The move comes nearly a month after the NGO, the People for the Ethical Treatment of Animals (PETA) asked Amul to switch to producing vegan milk.

In a letter to Amul’s Managing Director R S Sodhi, PETA India said it should benefit instead of wasting resources trying to fight the demand for plant-based products.

Most major ice cream brands have seen a double digit growth against the pre-Covid levels of 2019. Starting from February, sales figures have touched as high as 20-30%.

A selection of the best news reports, analysis and opinions published by ThePrint this week.

Speaking at ThePrint OTC, Amul MD R.S. Sodhi also said buffalo milk is more nutritious than cow milk. and its production & consumption have risen in India over the last few years.

Watch this conversation between ThePrint's Editor-in-chief Shekhar Gupta and Amul's managing director R.S. Sodhi, as they discuss farming, farm reforms, the country's changing consumption habits and Amul's future business plans at length. Sodhi argues that the three farm laws passed last year are beneficial for the farmers but the government has failed in communicating their benefits. Politicisation of...