Brandma

Illustration by Manas Gurung/ThePrint

Liril and Lalitaji: A tale of two ads and how they captured India’s attention

The two ads created by Alyque Padamsee showed India at the cusp of change.
Illustration by Soham Sen/ThePrint

How Godrej typewriters scripted modern Indian history

For Prime Minister Jawaharlal Nehru, its launch was the symbol of an independent and industrialised India. 
Illustration by Soham Sen/ThePrint

Why India’s classic sedan Premier Padmini will never lose its charm

Long after its glorious run, many an owner has remained loyal to the Premier Padmini.

Crowning Glory: A soap that took on Indian sanskar with a little help from Dimple Kapadia

Godrej’s soap-cum-shampoo Crowning Glory may have disappeared, but memories of its ad remain.
Illustration by Soham Sen/The Print

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.
Chelpark | Illustration by Soham Sen/ThePrint

So long Chellaram Parker, and thanks for the stained pockets

Indian students used Chelpark ink and pens back when good handwriting also meant good character.
Illustration by Soham Sen/ThePrint

‘Mera sapna, meri Maruti’ — how a car became the status symbol of a young, working India

Sleek, colourful Maruti 800 was a rock star in India among Ambassadors and Premier Padminis.
Murphy Radio graphic

Murphy Radio and a bonny baby are what pre-TV Indian memories are made of

Murphy Radio and the child on its ads are what Indian memories are made of.
Illustration by Soham Sen/ThePrint

Binaca was a brand that brought toothpaste and music together

Binaca toothpaste ruled at a time when radio was king in India.
Graphic by Soham Sen/ThePrint

Campa Cola was India’s answer to Coca-Cola and was the perfect fit

Campa Cola promised ‘the great Indian taste’ and was young India’s drink of choice.

On Camera

A file photo of USS Theodore Roosevelt

US Navy was quick to fix responsibility for Covid-19 crisis. Indian military can take lessons

Indian military’s track record in fixing accountability is poor, most notably during the Kargil War. This can have serious repercussions for us in peace and wartime.

Is talk of lifting lockdown premature or is it necessary to allow some economic activity?

As the Narendra Modi government considers the option of extending the Covid-19 lockdown beyond 14 April, concerns around its impact on the economy are growing.

Defence

USS Theodore Roosevelt. Photo | Bloomberg

Indian Navy veterans slam ‘childish’ US response to Roosevelt ship incident

Former Navy Chief Admiral Arun Prakash says captain of USS Theodore Roosevelt should’ve resigned if he felt system let him down, rather than leaking mail to media.

Poke fun at taali, thaali, diya and mombatti all you want. Modi couldn’t care less

Modi knows who he needs to speak to, who he should toss, who he can address in kind. People accuse him of infantilising his voters, but it’s a winning strategy.