Caught between two worlds, McDowell’s Thril cola made an impact in India, but briefly.
The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.
The much-loved Lambretta is scheduled for a comeback in India with its retro-cool look.
The ease of photography with mini Hot Shot cameras meant more candid and fun family albums.
Big Fun’s promotional strategy of giving sports cards with each bubble gum became an instant hit in the 1980s.
Onida’s new TV came when the market was flooded by Sony, BPL and Videocon sets, but it brought home what none of the others could – neighbour’s envy.
The ads for Tata's OK soap were hugely popular, but its name and branding let it down.
The first big, long car in the Indian market also seemingly created a class divide between those with Ambassadors and those who drove Contessa.
Despite chronic delays and unexciting food, Indian Airlines was a brand Indians were close to.
Jawa Motorcycles’ Yezdi built a cult around it in times of its two famed rivals but legal and financial troubles hold back its relaunch now.