Illustration by Soham Sen | ThePrint

Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out

Caught between two worlds, McDowell’s Thril cola made an impact in India, but briefly.
Illustration by Soham Sen/ThePrint

ECE bulb hi laana: How a boring brand name got etched in Indian memory

The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.
Illustration by Soham Sen/ThePrint

Lambretta: The Italian two-wheeler that became a ‘dad scooter’ for the big Indian family

The much-loved Lambretta is scheduled for a comeback in India with its retro-cool look.
Illustration by Soham Sen/ThePrint

Photography for all: The Hot Shot camera changed the way Indians clicked

The ease of photography with mini Hot Shot cameras meant more candid and fun family albums.
Illustration by Soham Sen/ThePrint

Big Fun: The bubble gum whose claim to fame was its freebie cricket cards

Big Fun’s promotional strategy of giving sports cards with each bubble gum became an instant hit in the 1980s.
Illustration by Sajid Ali/ThePrint

Devil’s in the detail: How Onida TV became a household name in the ’80s

Onida’s new TV came when the market was flooded by Sony, BPL and Videocon sets, but it brought home what none of the others could – neighbour’s envy.
Illustration by Soham Sen/ThePrint

India’s first ‘big’ bathing soap failed because it was OK

The ads for Tata's OK soap were hugely popular, but its name and branding let it down.
Illustration by Soham Sen/ThePrint

Before foreign cars came to India, there was foreign-looking Contessa that defined class

The first big, long car in the Indian market also seemingly created a class divide between those with Ambassadors and those who drove Contessa.
Illustration by Soham Sen

Indian Airlines defined flying for three generations post-Independence

Despite chronic delays and unexciting food, Indian Airlines was a brand Indians were close to.
Illustration by Soham Sen/ThePrint

Rajdoot was for weak boys, Bullet for macho men: Yezdi was everyman’s ‘forever bike’

Jawa Motorcycles’ Yezdi built a cult around it in times of its two famed rivals but legal and financial troubles hold back its relaunch now.

On Camera

Representational image | Pixabay

Scuba divers are turning plastic waste in the oceans into Covid face masks

Diving organisation PADI has teamed up with a watersports clothing company to recycle bottles recovered from the ocean to make a range of face coverings.

Refining industry enters ‘age of consolidation’ with ‘catastrophic’ margins

A refinery thrives on the price difference between crude oil and fuels like gasoline, earning a profit that’s known in the industry as a cracking margin.


Indian Navy | Photo by Manisha Mondal

Navy to approach Kerala govt seeking ban on unauthorised sale of armed forces uniform

The Navy's statement comes days after a 23-year-old man was arrested by police in Kerala for allegedly posing as a naval officer.
Illustration by Soham Sen | ThePrint

It’s time for China, Pakistan, even India to rethink the fantasy Modi called expansionism

India, China and Pakistan all want territory from another. But it’s a pursuit doomed to fail as they can’t get it without annihilating the other.