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Friday, April 26, 2024

Brandma

Calcium Sandoz — For 90s kids, the happy-puppy bottle scored over health benefits of the pills

Calcium Sandoz's launch coincided with the rise of a new upwardly mobile middle class. With rising incomes, there was a growing emphasis on health and nutrition for the aspirational middle-class.

‘Meri khubsurti ka raaz…’: The Shah Rukh bath-tub ad that made Lux soap bold & beautiful

The 2005 ad flipped the game of advertising women's beauty products by focusing gaze on a man instead of sexualising women. Some argue it didn't really work, others applaud the bold move.

Amrita Bazar Patrika — fiery newspaper took on British but then came a tame turn, and tragedy

Amrita Bazar Patrika was first published on 20 February 1868 by two brothers in undivided Bengal's Jessore district. It shut down in 1991.

The Zee Horror Show — how the Ramsays created a cult TV series with jugaad, corpses & ghouls

'The Zee Horror Show' was among India's first weekly horror TV series which ran from 1993 to 2001. It was created by the 7 Ramsay brothers who relied on suspenseful music and jump scares for effect.

RimZim, popular desi jeera drink bought and relaunched by Coca-Cola before it lost all fizz

Launched by Parle, RimZim's unique jeera flavoured soda was popular in the 1980s. It was acquired by Coca-Cola in 1994 and relaunched in 2018, but the revamped drink failed to catch on.

Filmistan, studio that released many top grossing-films in 1940s-50s & then fell off the map

The production company was set up by Sashadhar Mukherjee and Ashok Kumar in 1943 and produced its last film in 1968. Today it functions only as a location for film shoots.

Nostalgia and a secret recipe — What makes Old Monk India’s favourite alcohol 

For nearly seven decades now, Old Monk, India’s iconic and popular alcoholic beverage, has been savoured by the young and the old, rich and the badly off.

This 36-episode anthology was a launchpad for directors like Hansal Mehta, Anurag Kashyap

Star Bestsellers blended genres like drama, thriller, comedy and romance and aired from 1999-2000.

Cello — the plastics to steelware company that made owning a houseware business ‘fashionable’

Different people associate Cello with different products — plastic furniture, Opalware cookware, pens. The company has overtime tried to position itself as a 'go-to brand for everyone'.

‘Dill Mill Gayye’ — India’s ‘Grey’s Anatomy’ that overdid the enemies-turned-lovers cliché

The show was really popular among the youth of the country, especially the central romance between Dr Armaan Malik played by Karan Singh Grover and Dr Riddhima Gupta portrayed by Oshanna Shivanand.

On Camera

BJP has a problem of plenty in Phase 2. It can only go down from that

BJP’s fate in the second phase of 2024 Lok Sabha election will be decided in Karnataka, Rajasthan, and Maharashtra, where it performed very well in 2019 but faces a stiff competition now.

Kotak Mahindra Bank shares drop 10% after RBI bans it from taking new customers via digital channels

The private lender's shares tumbled to be top Nifty 50 loser after India's central bank barred it from taking on new customers through online and mobile banking channels.

Rafale to Exercise Garuda, a look at Indo-French defence ties as Chief of Defence Staff visits France

Another addition to military cooperation has been the Strategic Space Dialogue, inaugurated in Paris in 2023. Last month, India participated as an observer to France’s AsterX.

These 6 states are key for Modi’s ‘400 paar’ target. They’re also where Opposition can stop him

While this contest looks so predictable in large swathes of our political landscape, it is also more keenly contested than 2019 in some states.