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Thursday, April 25, 2024

Brandma

‘Asli swaad zindagi ka’ — this 90s Cadbury Dairy Milk commercial changed Indian advertising

In 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing with abandon on a cricket field.

Teen pregnancy, eating disorders, bullying — ‘Remix’ was India’s high school ‘telenovela’

Star One show 'Remix' — that centred around 4 high school students grappling with their teenage years — was relatable, fun and had something for everyone.

Kids of ’90s will remember these ‘cigarettes’ fondly, despite its controversial, unhealthy tag

Over the years, Phantom sweet cigarettes have been called out for promoting smoking in children and being very unhealthy due to the high sugar content.

Convalescent, healthier than milk — Complan’s turbulent journey with its ‘tall claims’

Over the years, Complan has employed several advertising tactics to draw consumers including claiming that it is healthier than milk and that it increases children's heights.

‘Wagle ki Duniya’, the lovable, comical hit DD show that captured 80’s Indian middle class

Based on characters originally created by noted cartoonist R.K. Laxman, the 13-episode show 'Wagle ki Duniya' aired on DD National from 1988-1990. A reboot of the show aired earlier this month.

Real story this Valentine’s Day is how heart-shaped chocolate became inseparable from 14 Feb

Cadbury to Kitkat, most every confectionary company and home baker goes for heart-shaped treats on Valentine's Day. The history of this association dates back to the 1800s.

50 yrs & still ticking — Ajanta, world’s largest wall clock maker, remains an Indian favourite

Ajanta, founded by Odhavjibhai R. Patel with Rs 1 lakh in 1971, is now being run by the third generation in the family and registered a turnover of Rs 1,200 crore in 2019.

M.A.D with Rob, the 2000s craft show on Pogo that turned kids into DIY experts

M.A.D. was anchored by Harun Robert aka Rob, an NID graduate, who could used simple craft tools to turn everyday objects into art.

From Amitabh Bachchan’s Coolie to Tata Nano & the tricolour — see India through a matchbox

Matchboxes are a blindspot for many, but if you pay closer attention, you'll see a showcase of India's vibrant culture in beautiful illustrations, no matter which 'brand' you pick up.

‘Wakao!’ — the whacky Vanilla Coke ad starring Vivek Oberoi that fizzled out very quickly

The retro-themed advertisement for Vanilla Coke, launched in 2004, was aimed at the youth and played frequently on channels like MTV, Channel [V], HBO and AXN.

On Camera

How a fading Benares dynasty commissioned North India’s greatest Ramayana paintings

In an India that was post-Mughal but pre-British Raj, diplomacy, popular religion, and a constellation of genius painters created the most spectacular Ramayana adaptation ever.

Economists vs statisticians — the battle being fought over the soul of India’s GDP data

Economists say there are weaknesses in India’s GDP data. But statisticians claim the accusations are based on flawed understanding, saying while GDP has problems, the economists are looking in the wrong places.

India and Japan hold 10th round of consultations on disarmament, non-proliferation, and export control

The two sides also discussed ways to strengthen cooperation in outer space security, conventional weapons, and export control

These 6 states are key for Modi’s ‘400 paar’ target. They’re also where Opposition can stop him

While this contest looks so predictable in large swathes of our political landscape, it is also more keenly contested than 2019 in some states.