Brandma

Crowning Glory: A soap that took on Indian sanskar with a little help from Dimple Kapadia

Godrej’s soap-cum-shampoo Crowning Glory may have disappeared, but memories of its ad remain.
Illustration by Soham Sen/The Print

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.
Chelpark | Illustration by Soham Sen/ThePrint

So long Chellaram Parker, and thanks for the stained pockets

Indian students used Chelpark ink and pens back when good handwriting also meant good character.
Illustration by Soham Sen/ThePrint

‘Mera sapna, meri Maruti’ — how a car became the status symbol of a young, working India

Sleek, colourful Maruti 800 was a rock star in India among Ambassadors and Premier Padminis.
Murphy Radio graphic

Murphy Radio and a bonny baby are what pre-TV Indian memories are made of

Murphy Radio and the child on its ads are what Indian memories are made of.
Illustration by Soham Sen/ThePrint

Binaca was a brand that brought toothpaste and music together

Binaca toothpaste ruled at a time when radio was king in India.
Graphic by Soham Sen/ThePrint

Campa Cola was India’s answer to Coca-Cola and was the perfect fit

Campa Cola promised ‘the great Indian taste’ and was young India’s drink of choice.
Ambassador | Illustration by Soham Sen/ThePrint

This car was the original Ambassador of Make in India

Ambassador was the enduring symbol of post-Independence India.
HMT watches | Illustration by Soham Sen/ ThePrint

HMT watch was all about sturdy functionality, and then India changed

HMT’s catchy advertising campaign centred on the ‘unity in diversity’ theme.

On Camera

Prime Minister Narendra Modi with Chinese President Xi Jinping in Mamallapuram | PTI

India must stay prepared as it watches China’s ‘not so peaceful’ rise

India-China border dispute can be resolved by drawing a new map in the diplomatic drawing rooms. Xi can exit from the past, and India must show political will.

Does Trump help or harm India’s interests when he offers to mediate with China, Pakistan?

US President Donald Trump Wednesday offered to mediate between India and China over the "raging border dispute".

Defence

Indian and Chinese soldiers jointly celebrate the New Year 2019 at Bumla along the Indo-China border, Arunachal Pradesh

Chinese aggression in Ladakh also a message for domestic and external audience: Experts

International experts say the timing is troubling as it comes at ‘a critical phase in India's internal difficulties with the Covid-19 pandemic’.
Illustration: Soham Sen | ThePrint

PM, CM, DM: India’s 3 big power centres have been exposed by one disaster

The prime minister, chief minister and district magistrate are the three engines of India’s governance, but their handling of the coronavirus pandemic is going awry.