Brandma

Illustration by Soham Sen | ThePrint

Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off

From Rahul Gandhi’s hug to cricketer Gautam Gambhir joining politics, Amul girl has chronicled India for over 50 years.
Illustration by Soham Sen | ThePrint

Garden Vareli ads with three Miss Indias made the everyday saree a fashion statement

Top actresses and models – Namrata Shirodkar, Madhu Sapre, Aishwarya Rai and Lisa Ray – were a part of the ads, which gave the saree a new modern twist.
Illustration by Soham Sen | ThePrint

Godrej Vatni was India’s foremost Swadeshi soap, and it didn’t remind you of Partition

Godrej Vatni soap continued to carry the map of undivided India for many years, even after Partition.
Illustrated Weekly

Phantom comics to political exposés: How Illustrated Weekly became a must-read

Under editors like Khushwant Singh, M.V. Kamath and Pritish Nandy, the magazine captured the imagination of urban erudite readers.
Illustration by Soham Sen | ThePrint

Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out

Caught between two worlds, McDowell’s Thril cola made an impact in India, but briefly.
Illustration by Soham Sen/ThePrint

ECE bulb hi laana: How a boring brand name got etched in Indian memory

The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.
Illustration by Soham Sen/ThePrint

Lambretta: The Italian two-wheeler that became a ‘dad scooter’ for the big Indian family

The much-loved Lambretta is scheduled for a comeback in India with its retro-cool look.
Illustration by Soham Sen/ThePrint

Photography for all: The Hot Shot camera changed the way Indians clicked

The ease of photography with mini Hot Shot cameras meant more candid and fun family albums.
Illustration by Soham Sen/ThePrint

Big Fun: The bubble gum whose claim to fame was its freebie cricket cards

Big Fun’s promotional strategy of giving sports cards with each bubble gum became an instant hit in the 1980s.
Illustration by Sajid Ali/ThePrint

Devil’s in the detail: How Onida TV became a household name in the ’80s

Onida’s new TV came when the market was flooded by Sony, BPL and Videocon sets, but it brought home what none of the others could – neighbour’s envy.

On Camera

Vir Das incident proves rogue sneezing and coughing are the new guns during Covid-19

Comedian Vir Das’s Twitter post showing a neighbour threatening to sneeze on him points to a growing global trend of people using sneezes & coughs as threats.

Yogi vs Uddhav vs Piyush Goyal: Will politics over migrant workers hurt economic revival?

Maharashtra CM Uddhav Thackeray’s accusation that the Railways is not running enough trains to ferry migrant workers sparked a Twitter war with Railway minister Piyush Goyal.

Defence

Representational image of Chinese soldiers

India wants LAC status quo maintained, China demands India should stop construction activity

Local-level talks going on between Indian & Chinese sides have been described as 'ping-pong game' as there has been a lot of back and forth without any tangible outcome.
Illustration: Soham Sen | ThePrint

PM, CM, DM: India’s 3 big power centres have been exposed by one disaster

The prime minister, chief minister and district magistrate are the three engines of India’s governance, but their handling of the coronavirus pandemic is going awry.