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Illustration by Soham Sen | ThePrint

Afghan Snow, India’s first beauty cream, was christened by a king and endorsed by Gandhi

Make-up base, sunscreen, moisturiser - the multipurpose cream was advertised as many things but never as a complexion lightener.

Dharmyug, a magazine that served as stepping stone for aspiring writers, artists

Hindi weekly magazine Dharmyug was 'read by everyone' and was the place where writers — across languages like Gujarati, Marathi Bengali, Tamil — were given their first break.
Illustration by Soham Sen | ThePrint

The KamaSutra ad that changed the role of condoms in India from functional to pleasurable

Depicting a sensuous Pooja Bedi in the shower, the 1991 ad was a landmark for being the first in India to show the contraceptive as a tool of pleasure.
Godrej-storwel-ads

The ad that made Godrej Storwel a family essential in the 1970s and ’80s

All anyone wants is a little space of their own, and Godrej Storwel recognised this.
Illustration: Soham Sen | ThePrint

Sorry Shaktimaan, it is Nagraj who was the first superhero of India 

Nagraj, the king of snakes, was first published in 1986. He has a green, muscular body, snakes flow in his veins, his venom is more lethal than cyanide — enough to melt metal.
Planet M

Planet M — brand that changed how Indians experienced music in new millennium

Planet M — a store where you could find music once and that can now be found only in musical memories.

Vijai Super — the scooter that became popular way before Hamara Bajaj

Vijai Super scooters was produced by state-owned Scooters India Ltd, and ruled the market duing the 1970s and 1980s.
Illustration by Soham Sen | ThePrint

Surabhi, the DD show that changed the idea of Indian culture as one entity

Over more than 300 episodes, Surabhi traversed the length and breadth of the country to showcase India's diverse cultural heritage.
Hamara Bajaj

Hamara Bajaj — the jingle that became a symbol of Indian pride

Owning a Bajaj scooter in the 1980s and 90s was a big deal for families, and the company sold it as the new image of exalted India.
Illustration by Soham Sen | ThePrint Team

Ratnam pens — the ‘swadeshi’ pens that were made on Mahatma Gandhi’s demand

The Ratnam pen, named after its founder K.V. Ratnam, has, since its inception in 1932, been a symbol of India’s swadeshi movement.

On Camera

A technician doing an experiment in University of Hong Kong | Paul Yeung | Bloomberg

Covid-19 shows that our selective visions of world order stand exposed

The void of meaningful inter-state cooperation on biosecurity during Covid-19 crisis should make us rethink the concept of world order.

Mass exodus of migrants: Are they the Covid-19 lockdown violators or victims?

The Union home ministry has ordered the states to seal borders and quarantine people who have violated the coronavirus lockdown for 14 days.

Defence

Indian Army (representational image) | Photo: PTI

Soldiers failing to disclose Covid-19 information will invite action under Army Act

Army advisory says not disclosing Covid-19 symptoms, travel details or contact with suspected patient will be treated as 'willful concealment' & breach of discipline.

Modi’s India isn’t Mao’s China. Silly forecasts assume we’ll let corona kill millions of us

There are many scary scenarios about how badly we Indians may be affected or how many killed by Covid-19. But they presume we will do nothing to influence our fates.