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Illustration: Soham Sen | ThePrint

Televista — how good ads and an easy name made the TV brand ‘The Big Name’ in 1970s

In 1975, Televista found itself slipping into the unenviable position of being the “second best” when Weston took over the mantle of being the market leader.
Graphics: Soham Sen | ThePrint

How Coke came to be known as Thanda and will now be synonymous with Ilaiyaraaja

Legendary music composer Ilaiyaraaja is all set for his ad world debut with a jingle for the beverage giant.
Idhar Udhar

Idhar Udhar, the Hindi sitcom we desperately need today

Starring actor-sister duo Ratna Pathak Shah & Supriya Pathak, this hilarious 1980s show portrayed two young women living independently with two men.
Illustration by Soham Sen | ThePrint

Boroline — the cure-all that is stuck in time but still brings joy, especially to Bengalis

The humble antiseptic cream was a by-product of the Swadeshi movement, but continues to be vouched for — even by the millennials.
Illustration by Soham Sen | ThePrint

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

The boat-shaped soap was a case of great advertising that just didn't work.
Fauji set Shah Rukh Khan on to the path of superstardom in the 80s | Images: YouTube | ThePrint

Fauji: The show that launched a broody, chain-smoking SRK on the path to Bollywood glory

From nearly going to jail to babysitting duty on set, a behind-the-scenes look at the show that catapulted Shah Rukh Khan to stardom.

‘Man’s best friend’ — cult Czech classic bike Jawa is back because the brand never died

After two decades, the sturdy, beautifully designed race-track favourite is back in Indian markets. But its fans say Jawa never really went away.
Illustration by Soham Sen | ThePrint

With Ulta Pulta, Jaspal Bhatti spearheaded a brand of sharp political satire

Long before YouTube gave us AIB and Kunal Kamra, Doordarshan televised the variety sketch show that took on corruption in all its forms.
Illustration by Soham Sen | ThePrint

Mangola, a slurpy, happy feeling that wasn’t cool enough for Frooti & Pepsi generation

Homegrown Parsi company Duke and Sons gave Mumbai its first mango-based drink, but couldn't survive in the post-liberalisation heat.
Illustration by Soham Sen | ThePrint

How Dyanora TV kept its consumers ‘in touch’ with the latest technology

Ruling the television market during the time of the license raj, this TV set became the one to buy.

On Camera

File photo of Sheik Hasina Wajed | David Greedy/Bloomberg News

As Modi govt doubles down on CAA, long-time friend Bangladesh moves closer to China

Opposition’s misinformation campaign has generated enough negative publicity. Modi govt will be in bigger trouble if Bangladesh’s rumour mills become active.

Has CDS Gen Bipin Rawat overstepped his brief by speaking on ‘de-radicalisation camps’?

Chief of Defence Staff General Bipin Rawat said that India has de-radicalisation camps for the young. He also said that 10-12 years old from Kashmir were being radicalised.

Defence

Asif Ghafoor

‘Twitter General’ Asif Ghafoor is no longer Pakistan military’s spokesperson

Asif Ghafoor has been sent to Infantry Division. Major Gen. Babar Iftikhar will be new director general of Inter-Services Public Relations, Pakistan military’s publicity wing.

Under Modi-Shah, BJP is back to being the Bharatiya ‘Baniya’ Party

BJP under Modi-Shah is returning to its protectionist, anti-MNC, technophobic old notions, underlining that strong governments can also be more risk-averse.