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Illustration by Soham Sen | ThePrint

Afghan Snow, India’s first beauty cream, was christened by a king and endorsed by Gandhi

Make-up base, sunscreen, moisturiser - the multipurpose cream was advertised as many things but never as a complexion lightener.

Dharmyug, a magazine that served as stepping stone for aspiring writers, artists

Hindi weekly magazine Dharmyug was 'read by everyone' and was the place where writers — across languages like Gujarati, Marathi Bengali, Tamil — were given their first break.
Illustration by Soham Sen | ThePrint

The KamaSutra ad that changed the role of condoms in India from functional to pleasurable

Depicting a sensuous Pooja Bedi in the shower, the 1991 ad was a landmark for being the first in India to show the contraceptive as a tool of pleasure.
Godrej-storwel-ads

The ad that made Godrej Storwel a family essential in the 1970s and ’80s

All anyone wants is a little space of their own, and Godrej Storwel recognised this.
Illustration: Soham Sen | ThePrint

Sorry Shaktimaan, it is Nagraj who was the first superhero of India 

Nagraj, the king of snakes, was first published in 1986. He has a green, muscular body, snakes flow in his veins, his venom is more lethal than cyanide — enough to melt metal.
Planet M

Planet M — brand that changed how Indians experienced music in new millennium

Planet M — a store where you could find music once and that can now be found only in musical memories.

Vijai Super — the scooter that became popular way before Hamara Bajaj

Vijai Super scooters was produced by state-owned Scooters India Ltd, and ruled the market duing the 1970s and 1980s.
Illustration by Soham Sen | ThePrint

Surabhi, the DD show that changed the idea of Indian culture as one entity

Over more than 300 episodes, Surabhi traversed the length and breadth of the country to showcase India's diverse cultural heritage.
Hamara Bajaj

Hamara Bajaj — the jingle that became a symbol of Indian pride

Owning a Bajaj scooter in the 1980s and 90s was a big deal for families, and the company sold it as the new image of exalted India.
Illustration by Soham Sen | ThePrint Team

Ratnam pens — the ‘swadeshi’ pens that were made on Mahatma Gandhi’s demand

The Ratnam pen, named after its founder K.V. Ratnam, has, since its inception in 1932, been a symbol of India’s swadeshi movement.

On Camera

People wearing masks in a park in Shanghai, China | Qilai Shen | Bloomberg

Asians will become the new Muslims — how coronavirus will change our world like 9/11

To control another Covid-19 outbreak, solutions like body screening, temperature guns, sanitising kits will become a permanent part of our lives.

Covid-19 Battle: Are Indian chief ministers measuring up or need strong central oversight?

PM Modi held a video conference with all chief ministers Thursday to take stock of the situation arising out of the Covid-19 health emergency.

Defence

The consignment in Maldives

IAF airlifts 6.2 tonnes of essential medicines, hospital consumables to Maldives

The consignment was airlifted to Male by an Indian Air Force C-130 aircraft, as part of 'Operation Sanjeevani'.

Modi’s India isn’t Mao’s China. Silly forecasts assume we’ll let corona kill millions of us

There are many scary scenarios about how badly we Indians may be affected or how many killed by Covid-19. But they presume we will do nothing to influence our fates.