Wednesday, 26 January, 2022

Brandma

Hatim, a low-budget epic about an Arabian prince, gripped Indian viewers in the early 2000s

The series was only on air for a year, but stood out from saas-bahu staples with its unapologetic fantasy storytelling and novel CGI to become cult classic

‘Washing powder Nirma, washing powder Nirma’: A simple jingle that became earworm for millions

Even today, the jingle is so popular that people automatically associate the words 'washing powder' with Nirma. Memes based on it are a staple of the internet.

BPL, India’s former favourite TV brand is making a comeback. Thanks to Reliance

Launched in 1963, BPL had its peak in the '90s, when the company was selling more than a million TV sets in India a month.

Before Apple & Android’s world domination, the unbreakable Nokia was the mobile phone to have

Whether it's the 3310/3330 model first released in 2000 or the 6110 model from the ‘90s, Nokia phones have always been synonymous with sturdiness and durability. And they had games too.

‘Isko laga dala toh life jingalala’ — how ‘premium’ Tata Sky made its way to Indian homes

Tata Sky revolutionised the television industry in India and the jingle 'Isko laga dala toh life jingalala' became an instant hit.

Cadbury Double Decker — ‘underrated’ chocolate bar done in by a 5 star ‘identity crisis’

The Double Decker was first launched in 1976 and was a combination of crispy cereal, nougat, and milk chocolate. The chocolate bar derived its name from the double-decker buses.

‘School chalein hum’: The Sarva Shiksha Abhiyan ad campaign that’s much more than nostalgia

In the early 2000s, 'School chalein hum' was heard playing on television sets with the regularity of a daily news bulletin. It was after all the TV ad campaign of the Vajpayee govt's Sarva Shiksha Abhiyan.

Takeshi’s Castle, a Japanese gameshow Indians took to heart thanks to Jaaved Jaaferi’s take-offs

The show first aired in India in 2005 on Pogo channel, and gained the cult status it did due to actor Jaaved Jaaferi's hilarious voiceovers

Coffee, orange, milk to Ecuador, Peru — how Amul’s ‘dark revolution’ changed the chocolate game

Amul's dark chocolate range is now one of its USPs. But for people who saw the '80s, '90s, it's hard to forget the small chocolate bars that were considered a treat back then.

When Hutch sold the idea of a loyal network but instead triggered a pug mania in India

Hutch campaign about a boy and his loyal dog following him, to draw a parallel to the network, was conceptualised by Ogilvy & Mather with the idea of associating emotions to technology.

On Camera

YourTurn

A view of the old city of Sana'a

Yemen’s ragtag rebels became a threat to world economy, showed military power has its limits

Iran and Saudi Arabia are talking—but it might be too late to put the war-making djinn back in the bottle. Power-brokers in Yemen depend on violence to secure influence.
Bottles of sunflower oil at a plant in Alekseyevka, Russia | Photo: Andrey Rudakov | Bloomberg

India to look at Brazil, Russia for sunflower oil as invasion threat looms over Ukraine

Ukraine is India's biggest supplier of sunflower oil. Any escalation in Russia-Ukraine tension is likely to hit edible oil prices in the country as 70% of its requirement is imported.

Defence

The photo of former PM Indira Gandhi with the three former service chiefs | Photo: Wikimedia Commons

‘Mystery’ brochure on 1971 War crops Indira Gandhi, Jagjivan Ram from images, courts controversy

Both images show the then service chiefs, but the former PM and defence minister is removed from them.

Modi vs non-BJP CMs: When most popular isn’t all-powerful & why Centre-state ties will worsen

Modi’s inability to win many states, and the huge popularity his rivals enjoy there, is pushing Indian politics in a more robustly federal direction.
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