Wednesday, June 7, 2023


Camlin – a stationery stalwart that popularised art education in Indian schools

Camlin traces its origin to an Indian company that made ink in the 1930s. Today, the firm has a Japanese owner and continues to remain a dominant force in the stationery industry.

‘Pitaji ki patloon’ to ‘uncle ji ki kursi’ — Cadbury 5 Star hit the spot with Ramesh-Suresh duo

The iconic twosome became cult figures in the early 2010s for their quirky antics and became synonymous with the chocolate bar.

How marketing ‘comfort for the common man’ made Rupa standout in India’s innerwear market

The family-owned enterprise did not have a roaring start. But with solid marketing practices in place, Rupa climbed the ladder of success and went on to dominate the market.

Synonymous with ‘paani’, Italian-origin Bisleri made water a commodity in India

Acquired by Chauhan brothers for Rs 4 lakh in 1969, Bisleri has come a long way and is now an integral part of the Indian consumer culture.

Ash Ketchum has finally won a Pokémon League. But he has always been a winner

For young kids watching Pokémon, Ash was nothing less than a role model. He cried, threw tantrums, felt dejected and lost a lot. But he stood by his principles, no matter what.

Cartoon Network turns 30 and millennials are nostalgic, feeling older than ever

Launched in India on 1 May, 1995, Cartoon Network offered a bedrock for animated content to the cable TV watching generation, aka the millennials.

‘Femina’, ‘Meri Saheli’ or ‘Grihshobha’ — women’s magazines are the original ‘influencers’

These magazines often drew readers into the nitty-gritty of running a household, while also allowing women some much-needed downtime.

Nirodh – cheap condoms that led India’s family planning project but undone by lousy branding

Nirodh might not be a popular choice, but India’s first govt-owned condom brand has a zany history consisting of terrible branding and marketing blunders.

Nirula’s — Dates to birthday parties, Delhi’s favourite restaurant is a place of many ‘firsts’

From burgers to a whopping 21 flavours of ice creams, Nirula’s was the first to the wonders of American fast food. But, with the entry of MNCs McDonald’s and KFC, its shine began to dim.

Vicco — brand that made Ayurveda mainstream with its ‘nahi cosmetic’ jingle

The company was founded by Keshav Vishnu Phendharkar in 1952 as Vishnu Industrial Chemical Company to make products that were free of chemicals.

On Camera


File photo of SEBI HQ in Mumbai | Reuters

Instead of mandating MPS norms, SEBI should look at why promoters...

If India wants access to global capital, then the rules in India cannot be orders of magnitude more stringent than their global counterparts.
Representative image | Photo: PTI

Make it easier for nominees & heirs to access money left...

Panel set up in May 2022 has recommended ways in which RBI's regulated entities can improve customer service, including easing KYC norms & removing limits on UPI transactions.


Defence Minister Rajnath Singh meets German Federal Minister of Defence Boris Pistorius at Manekshaw Centre in New Delhi | ANI

Submarine deal, defence manufacturing hub: Rajnath pitches ‘Make-in-India’ to German counterpart

With German Defence Minister Boris Pistorius in town, India has told the European nation it is welcome to set up factories here for manufacture of military equipment, it is learnt.
Illustration by Prajna Ghosh | ThePrint

Manipur saw ‘free’ India’s 1st flag hoisted. Now it’s BJP’s biggest...

There are 3 things you never do in a small northeastern state: undermine local leaders, divide and rule, push homogenisation.