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Vijai Super — the scooter that became popular way before Hamara Bajaj

Vijai Super scooters was produced by state-owned Scooters India Ltd, and ruled the market duing the 1970s and 1980s.
Illustration by Soham Sen | ThePrint

Surabhi, the DD show that changed the idea of Indian culture as one entity

Over more than 300 episodes, Surabhi traversed the length and breadth of the country to showcase India's diverse cultural heritage.
Hamara Bajaj

Hamara Bajaj — the jingle that became a symbol of Indian pride

Owning a Bajaj scooter in the 1980s and 90s was a big deal for families, and the company sold it as the new image of exalted India.
Illustration by Soham Sen | ThePrint Team

Ratnam pens — the ‘swadeshi’ pens that were made on Mahatma Gandhi’s demand

The Ratnam pen, named after its founder K.V. Ratnam, has, since its inception in 1932, been a symbol of India’s swadeshi movement.
Illustration Soham Sen

Hum Log, India’s first soap opera and DD’s experiment with foreign cinema

The family drama with a social message, Hum Log was a pan-India favourite that everyone identified with.
Illustration: Soham Sen | ThePrint

Televista — how good ads and an easy name made the TV brand ‘The Big Name’ in 1970s

In 1975, Televista found itself slipping into the unenviable position of being the “second best” when Weston took over the mantle of being the market leader.
Graphics: Soham Sen | ThePrint

How Coke came to be known as Thanda and will now be synonymous with Ilaiyaraaja

Legendary music composer Ilaiyaraaja is all set for his ad world debut with a jingle for the beverage giant.
Idhar Udhar

Idhar Udhar, the Hindi sitcom we desperately need today

Starring actor-sister duo Ratna Pathak Shah & Supriya Pathak, this hilarious 1980s show portrayed two young women living independently with two men.
Illustration by Soham Sen | ThePrint

Boroline — the cure-all that is stuck in time but still brings joy, especially to Bengalis

The humble antiseptic cream was a by-product of the Swadeshi movement, but continues to be vouched for — even by the millennials.
Illustration by Soham Sen | ThePrint

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

The boat-shaped soap was a case of great advertising that just didn't work.

On Camera

Akhilesh Yadav

Akhilesh Yadav is counting his chickens before they hatch

A weak Congress and a weakening BSP are giving the SP the misplaced overconfidence that 2022 will be ‘Yogi versus Akhilesh’.

Deora, Kamal Nath, Scindia, Ajay Maken: Congress imploding or showing internal democracy?

Congress is seeing some of its leaders engage in public spats. Ajay Maken criticised Milind Deora for praising AAP and asked him to “leave” Congress if he wanted.

Defence

Indian Air Force fighter jets fly during the Republic Day parade in New Delhi

India will purchase 110 new fighter jets in staggered manner, says CDS Gen Bipin Rawat

Chief of Defence Staff General Bipin Rawat, who is mandated with prioritising capital procurement, says India will likely buy more submarines for the Navy too.

Amit Shah’s performance as minister will now determine the success of Modi-Shah power pair

Modi-Shah share a unique power equation unlike Nehru-Patel and Vajpayee-Advani. After Delhi defeat, Shah enters a new, unfamiliar phase of his political career.