Wednesday, 27 October, 2021
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When Hutch sold the idea of a loyal network but instead triggered a pug mania in India

Hutch campaign about a boy and his loyal dog following him, to draw a parallel to the network, was conceptualised by Ogilvy & Mather with the idea of associating emotions to technology.
Illustration: Ramandeep Kaur | ThePrint

‘Yeh Dil Maange More’ – The Pepsi slogan now synonymous with Kargil braveheart Vikram Batra

Released in 1998, the ad slogan lives on in public memory, even after the brand has moved on to other jingles, owing to Shershaah Vikram Batra, who made it his 'call cry' in the Kargil War of 1999.
Graphic by Manisha Yadav | ThePrint

Calcium Sandoz — For 90s kids, the happy-puppy bottle scored over health benefits of the pills

Calcium Sandoz's launch coincided with the rise of a new upwardly mobile middle class. With rising incomes, there was a growing emphasis on health and nutrition for the aspirational middle-class.
Graphic by Ramandeep Kaur | ThePrint

‘Meri khubsurti ka raaz…’: The Shah Rukh bath-tub ad that made Lux soap bold & beautiful

The 2005 ad flipped the game of advertising women's beauty products by focusing gaze on a man instead of sexualising women. Some argue it didn't really work, others applaud the bold move.
Illustration by Ramandeep Kaur | ThePrint

Amrita Bazar Patrika — fiery newspaper took on British but then came a tame turn, and tragedy

Amrita Bazar Patrika was first published on 20 February 1868 by two brothers in undivided Bengal's Jessore district. It shut down in 1991.

The Zee Horror Show — how the Ramsays created a cult TV series with jugaad, corpses & ghouls

'The Zee Horror Show' was among India's first weekly horror TV series which ran from 1993 to 2001. It was created by the 7 Ramsay brothers who relied on suspenseful music and jump scares for effect.
Illustration: Ramandeep Kaur | ThePrint

RimZim, popular desi jeera drink bought and relaunched by Coca-Cola before it lost all fizz

Launched by Parle, RimZim's unique jeera flavoured soda was popular in the 1980s. It was acquired by Coca-Cola in 1994 and relaunched in 2018, but the revamped drink failed to catch on.
Illustration" Ramandeep Kaur | ThePrint

Filmistan, studio that released many top grossing-films in 1940s-50s & then fell off the map

The production company was set up by Sashadhar Mukherjee and Ashok Kumar in 1943 and produced its last film in 1968. Today it functions only as a location for film shoots.
Illustration: Ramandeep Kaur

Nostalgia and a secret recipe — What makes Old Monk India’s favourite alcohol 

For nearly seven decades now, Old Monk, India’s iconic and popular alcoholic beverage, has been savoured by the young and the old, rich and the badly off.
Illustration by Ramandeep Kaur | ThePrint

This 36-episode anthology was a launchpad for directors like Hansal Mehta, Anurag Kashyap

Star Bestsellers blended genres like drama, thriller, comedy and romance and aired from 1999-2000.

On Camera

YourTurn

Sachchidanand Sinha | Photo Credit: Special Arrangement

Sachchidanand Sinha’s work is a reminder of what the Republic of India is. We must cherish it

At 93, Sachchidanand Sinha is a bridge between two centuries, someone who brings lessons of the 20th-century ideological debates to our times.
Representative image | File photo of farmers planting cotton seedlings in Nagpur | ANI

Scientists seek Karnataka govt permission to conduct biosafety field trials for new BT crops

Agricultural experts and scientists have pointed out that despite the success of Bt Cotton in India, no other crop enhanced by biotechnological methods has been released in the country since 2002.

Defence

A Kilo-class submarine of the Indian Navy (Representational image) | Commons

‘Lot of money changed hands’, says CBI after arresting 5 including serving Navy commander

The five persons have been arrested for ‘leaking sensitive information in connection with the modernisation of a submarine project’
Illustration by Soham Sen | ThePrint

Aryan Khan isn’t a show to enjoy. NDPS is a weapon vengeful state could use on you or your kids

The draconian Narcotic Drugs and Psychotropic Substances Act has been handed over to people who are prone to misuse it. The story we see unfolding on our TV screens is of its blatant misuse.
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