Hutch campaign about a boy and his loyal dog following him, to draw a parallel to the network, was conceptualised by Ogilvy & Mather with the idea of associating emotions to technology.
Released in 1998, the ad slogan lives on in public memory, even after the brand has moved on to other jingles, owing to Shershaah Vikram Batra, who made it his 'call cry' in the Kargil War of 1999.
Calcium Sandoz's launch coincided with the rise of a new upwardly mobile middle class. With rising incomes, there was a growing emphasis on health and nutrition for the aspirational middle-class.
The 2005 ad flipped the game of advertising women's beauty products by focusing gaze on a man instead of sexualising women. Some argue it didn't really work, others applaud the bold move.
Amrita Bazar Patrika was first published on 20 February 1868 by two brothers in undivided Bengal's Jessore district. It shut down in 1991.
'The Zee Horror Show' was among India's first weekly horror TV series which ran from 1993 to 2001. It was created by the 7 Ramsay brothers who relied on suspenseful music and jump scares for effect.
Launched by Parle, RimZim's unique jeera flavoured soda was popular in the 1980s. It was acquired by Coca-Cola in 1994 and relaunched in 2018, but the revamped drink failed to catch on.
The production company was set up by Sashadhar Mukherjee and Ashok Kumar in 1943 and produced its last film in 1968. Today it functions only as a location for film shoots.
For nearly seven decades now, Old Monk, India’s iconic and popular alcoholic beverage, has been savoured by the young and the old, rich and the badly off.
Star Bestsellers blended genres like drama, thriller, comedy and romance and aired from 1999-2000.