Friday, 30 September, 2022

Brandma

Favre-Leuba — ‘first’ Swiss watches to hit Indian market ran out of time in smartphone era

The Swiss heritage watch brand Favre-Leuba performed well during the 70s and 80s after which it disappeared from the market. It was then acquired by the Titan Company in 2011.

From a rabbit selling ‘papad’ to a pug for phone network, these ‘warm’ ads brought us closer

Dogs to cats and gorillas, the Indian advertising industry has incorporated animals to create impressionable ads that have stood the test of time.

Raj Comics – publishers who brought home your friendly, neighbourhood desi superheroes

From ‘Nagraj’, the king of snakes, to anti-hero ‘Doga’, ‘Dhruva’, the super commando, to 'Parmanu', Raj Comics gave Indian children a whole new world of original Indian heros.

Fuss over Ranveer Singh’s nude photos isn’t a first, Milind Soman-Madhu Sapre ad is a reminder

A 1995 advertisement for the shoe brand courted controversy for featuring nude photographs of the two models. The brain behind the campaign was advertising legend Elsie Nanji.

‘Karamchand’ — detective series with a carrot-munching sleuth who made investigation look cool

Launched on Doordarshan in 1985, the show starred actors Pankaj Kapur and Sushmita Mukherjee as the lead characters. It was written by Sudhir Mishra.

BBM — instant messaging app that ruled business & wooed young users before it became not so cool

BBM, or BlackBerry Messenger, represented a transitional period in the world of instant communication and left a significant mark on popular urban culture of the mid-2000s to 2010.

Bournvita Quiz Contest — from radio to tv & digital space, a show that evolved with the times

What began in 1972 as a competition hosted in schools, the show went through several stages of evolution, including one that was hosted by Derek O’Brien.

Thums Up — Legendary Indian cola that beverage giant Coca-Cola tried to ‘kill’

Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.

From Lakshmi to Lakmé — story of India’s first cosmetic brand, envisioned by PM Nehru

The brand was named after the popular French opera Lakmé, which in turn is the French word for goddess Lakshmi.

‘Shararat’ — the sitcom Indian kids tuned to for daily dose of magic before Harry Potter

‘Shararat – Thoda Jaadu, Thodi Nazaakat’ aired on Star Plus from 24 January, 2003 to 17 November, 2006, and centered around the lives of three generations of friendly witches.

On Camera

YourTurn

CDS Lt Gen Anil Chauhan has a lot to do. But first, fast track what Gen Bipin Rawat started

The fact that the Narendra Modi government waited nine months to appoint Gen Anil Chauhan as the second CDS shows that it has complete faith and trust in him.
Representational image | Rupixen/Unsplash

Eye on indebted cooperatives, Maharashtra sets up asset reconstruction firm, 1st state to do so

Maha ARC Ltd, incorporated Monday with initial capital of Rs 111 crore, will restructure firms under financial distress that have direct links to state govt. RBI yet to issue licence.

Defence

Pinaka is a multiple rocket launcher produced in India and developed by the DRDO for the Army | Twitter/@DRDO_India

As tensions rise with Azerbaijan, Armenia buys Pinaka rockets & ammunition from India

The government-to-government contract, valued at about Rs 2,000 cr, is learnt to have been signed earlier this month. Supplies to be fast-tracked according to Armenia's requirement.
Illustration by Soham Sen | ThePrint

AAP’s filling a big vacuum in Indian politics. Question is how long it can sustain without ideology

If you find admiration for AAP qualified, if not muted among many of the Modi-BJP’s critics, it is because they question it for its lack of ideological clarity. Especially on secularism.
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