Topic: social media influencers
A Lucknow teenager is a force of nature on Instagram. Meethika Dwivedi packs UP pride, gaalis
Meethika's street-smart delivery style is replete with raw, unadulterated wisecracks. She is the voice of ‘boomers’, millennials and Gen-Z rolled into one.
How Instagram reels is a mirror to modern casteism in India
Instagram Reels feels like you've entered an expensive restaurant where you can be mocked for your clothes, accent, and pronunciation.
How Instagram went from hipster favourite app to must-have by Pepsi, Playboy and Snoop Dogg
In ‘No filter’, Sarah Frier chronicles Instagram’s rise as a photo-sharing app that competed with Facebook and Snapchat & how it shaped influencer culture.
India’s TikTok craze is creating celebrities but also ruining lives
More than 200 million users devour & share videos mimicking Bollywood dancing, movie dialogue and comedy, making India TikTok’s biggest global market.
No more likes on Instagram, but it’s not the end of the world for #influencers or brands
In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.
Brands are bypassing influencers and targeting Gen Z with memes
Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.
Swara Bhasker says her politics has made her a ‘nuisance’ in Bollywood but she won’t stop now
Swara Bhasker makes jokes at the expense of PM Modi, and terms Pragya Singh Thakur a ‘Hindu terror suspect’.
Actors and cricketers are old news, these are the new stars of Indian millennials
In 2018, 92 per cent of marketers will launch their products through a social media influencer rather than rely on inaccessible Bollywood stars or cricketers.
Peng Shuai saga shows Communist Party doesn’t want US-style #MeToo movement in China
Peng, a former Wimbledon champion, has disappeared since she penned a social media post accusing former Chinese Vice-Premier Zhang Gaoli of sexual misconduct.
Bezos, Branson & Musk — Are billionaires popularising space travel or just on an ego trip?
Jeff Bezos will travel to the edge of space in his New Shepard aircraft — more than a week after billionaire Richard Branson defeated him in a fast developing space race.