Friday, 20 May, 2022
TopicSocial media influencers

Topic: social media influencers

Yoga Guru, social media influencer, cultural activist — Pukhraj Beniwal dons many hats

PR Spot -
Popularly known as Yogi Pukhraj, Beniwal is helping familiarise the new generation with the old traditions and culture of Rajasthan, especially those of the Marwar region.

A Lucknow teenager is a force of nature on Instagram. Meethika Dwivedi packs UP pride, gaalis

Tina Das -
Meethika's street-smart delivery style is replete with raw, unadulterated wisecracks. She is the voice of ‘boomers’, millennials and Gen-Z rolled into one.

How Instagram reels is a mirror to modern casteism in India

Anurag Minus Verma -
Instagram Reels feels like you've entered an expensive restaurant where you can be mocked for your clothes, accent, and pronunciation.

How Instagram went from hipster favourite app to must-have by Pepsi, Playboy and Snoop Dogg

Sarah Frier -
In ‘No filter’, Sarah Frier chronicles Instagram’s rise as a photo-sharing app that competed with Facebook and Snapchat & how it shaped influencer culture.

India’s TikTok craze is creating celebrities but also ruining lives

Saritha Rai -
More than 200 million users devour & share videos mimicking Bollywood dancing, movie dialogue and comedy, making India TikTok’s biggest global market.

No more likes on Instagram, but it’s not the end of the world for #influencers or brands

Nandita Singh -
In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.

Brands are bypassing influencers and targeting Gen Z with memes

Kiley Roache -
Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.

Swara Bhasker says her politics has made her a ‘nuisance’ in Bollywood but she won’t stop now

Nandita Singh -
Swara Bhasker makes jokes at the expense of PM Modi, and terms Pragya Singh Thakur a ‘Hindu terror suspect’.

Actors and cricketers are old news, these are the new stars of Indian millennials

Vandana Menon -
In 2018, 92 per cent of marketers will launch their products through a social media influencer rather than rely on inaccessible Bollywood stars or cricketers.

On Camera

YourTurn

Opinion

Pakistan Prime Minister Shehbaz Sharif | ShehbazSharif/Facebook

Pakistan’s being governed by London Sharif and Islamabad Sharif. But they’re not on same page

F.S Aijazuddin -
The disintegration of Sri Lanka is a warning. Ethnic divisions, economic mismanagement, and a horrendously uneconomic port— each has a parallel in Pakistan.
West must decide the end goal of war. Ukraine is being destroyed

West must decide the end goal of war. Ukraine is being destroyed

Farmhands operate a thresher while harvesting a wheat field in the Panipat district of Haryana | Photographer: Prashanth Vishwanathan | Bloomberg

How food prices play out in India this year will depend on global inflation and local rains

Economy

A shopkeeper arranges stock at a grocery store in Bengaluru | Representational image | Bloomberg Photo

Inflation raised monthly expenses of 92% Indian families in last 3 months, finds online survey

ThePrint Team -
A LocalCircles poll found that 70% of respondents felt their monthly household budget increased by 10% while 55% expected expenses to go up by another 10% in the next 3 months.

Defence

File photo of a defence personnel armed with a SiG 716 rifle near the Line of Control | Photo: Snehesh Alex Philip | ThePrint

India to ink ‘repeat order’ deal for 73,000 SiG 716 rifles from the US

Snehesh Alex Philip -
In February 2019, 72,400 SiG 716 rifles of 7.62 x 51mm calibre were contracted from SIG Sauer Inc, USA, under government's 'Buy (Global) category', through fast track procedure.

National Interest

How Congress is like the Ambassador & why Indian politics needs a brand new set of wheels

Shekhar Gupta -
Like the car, nothing the party has done to reinvent itself has worked. Only way forward is to offer something looking towards the future, not in image of glorious past.

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