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Topic: social media influencers
Meethika's street-smart delivery style is replete with raw, unadulterated wisecracks. She is the voice of ‘boomers’, millennials and Gen-Z rolled into one.
Instagram Reels feels like you've entered an expensive restaurant where you can be mocked for your clothes, accent, and pronunciation.
In ‘No filter’, Sarah Frier chronicles Instagram’s rise as a photo-sharing app that competed with Facebook and Snapchat & how it shaped influencer culture.
More than 200 million users devour & share videos mimicking Bollywood dancing, movie dialogue and comedy, making India TikTok’s biggest global market.
In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.
Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.
Swara Bhasker makes jokes at the expense of PM Modi, and terms Pragya Singh Thakur a ‘Hindu terror suspect’.
In 2018, 92 per cent of marketers will launch their products through a social media influencer rather than rely on inaccessible Bollywood stars or cricketers.