Friday, 20 May, 2022
TopicSocial media influencers

Topic: social media influencers

Yoga Guru, social media influencer, cultural activist — Pukhraj Beniwal dons many hats

Popularly known as Yogi Pukhraj, Beniwal is helping familiarise the new generation with the old traditions and culture of Rajasthan, especially those of the Marwar region.

A Lucknow teenager is a force of nature on Instagram. Meethika Dwivedi packs UP pride, gaalis

Meethika's street-smart delivery style is replete with raw, unadulterated wisecracks. She is the voice of ‘boomers’, millennials and Gen-Z rolled into one.

How Instagram reels is a mirror to modern casteism in India

Instagram Reels feels like you've entered an expensive restaurant where you can be mocked for your clothes, accent, and pronunciation.

How Instagram went from hipster favourite app to must-have by Pepsi, Playboy and Snoop Dogg

In ‘No filter’, Sarah Frier chronicles Instagram’s rise as a photo-sharing app that competed with Facebook and Snapchat & how it shaped influencer culture.

India’s TikTok craze is creating celebrities but also ruining lives

More than 200 million users devour & share videos mimicking Bollywood dancing, movie dialogue and comedy, making India TikTok’s biggest global market.

No more likes on Instagram, but it’s not the end of the world for #influencers or brands

In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.

Brands are bypassing influencers and targeting Gen Z with memes

Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.

Swara Bhasker says her politics has made her a ‘nuisance’ in Bollywood but she won’t stop now

Swara Bhasker makes jokes at the expense of PM Modi, and terms Pragya Singh Thakur a ‘Hindu terror suspect’.

Actors and cricketers are old news, these are the new stars of Indian millennials

In 2018, 92 per cent of marketers will launch their products through a social media influencer rather than rely on inaccessible Bollywood stars or cricketers.

On Camera

YourTurn

Pakistan Prime Minister Shehbaz Sharif | ShehbazSharif/Facebook

Pakistan’s being governed by London Sharif and Islamabad Sharif. But they’re not on same page

The disintegration of Sri Lanka is a warning. Ethnic divisions, economic mismanagement, and a horrendously uneconomic port— each has a parallel in Pakistan.
A shopkeeper arranges stock at a grocery store in Bengaluru | Representational image | Bloomberg Photo

Inflation raised monthly expenses of 92% Indian families in last 3 months, finds online survey

A LocalCircles poll found that 70% of respondents felt their monthly household budget increased by 10% while 55% expected expenses to go up by another 10% in the next 3 months.

Defence

File photo of a defence personnel armed with a SiG 716 rifle near the Line of Control | Photo: Snehesh Alex Philip | ThePrint

India to ink ‘repeat order’ deal for 73,000 SiG 716 rifles from the US

In February 2019, 72,400 SiG 716 rifles of 7.62 x 51mm calibre were contracted from SIG Sauer Inc, USA, under government's 'Buy (Global) category', through fast track procedure.

How Congress is like the Ambassador & why Indian politics needs a brand new set of wheels

Like the car, nothing the party has done to reinvent itself has worked. Only way forward is to offer something looking towards the future, not in image of glorious past.
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