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Thursday, May 21, 2026
TopicSoap

Topic: Soap

Naulakha Soap survived 1947 Partition and modern-day competition. It still sells

+TFP Nutan Manmohan -
Ladha Mal Jain was barely 14 years old when he started the business of manufacturing a washing soap named Naulakha in pre-Partition Lahore.

‘Lux girl’ — Bollywood’s own soap brand that brought affordable luxury to all

Tenzin Zompa -
Targeting the upper and middle-class population, Lux branded itself as the 'secret behind beautiful faces' in the Hindi film industry.

This sandalwood soap, integral to most Kannadigas’ identity, traces its origins back to WW1

Tenzin Zompa -
Oval-shaped, biscuit-coloured Mysore Sandal Soap owes its signature scent to 'Soap Sastry', one of India's first industrial chemists who travelled to England & US to make the soap.

Soaps have a dirty history. Even Greeks and Roman didn’t use them to clean their bodies

Judith Ridner -
Few people know the long and dirty history of making soap, the product we all rely on to clean our skin, and help us in a pandemic.

Surging soap demand makes Hindustan Unilever India’s best stock

Nupur Acharya -
Hindustan Unilever has surged as bottles of hand-wash, detergents and floor cleaner fly off the shelves amid the coronavirus pandemic.

This is what makes the humble soap our best bet against coronavirus

Mohana Basu -
As shops run low on hand sanitisers, here's why washing hands with soap and water is the most effective way to prevent COVID-19 infection.

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

Unnati Sharma -
The boat-shaped soap was a case of great advertising that just didn't work.

Godrej Vatni was India’s foremost Swadeshi soap, and it didn’t remind you of Partition

Himani Chandna -
Godrej Vatni soap continued to carry the map of undivided India for many years, even after Partition.

India’s first ‘big’ bathing soap failed because it was OK

Mahua Venkatesh -
The ads for Tata's OK soap were hugely popular, but its name and branding let it down.

On Camera

YourTurn

Opinion

Norway’s Modi cartoon was not satire. Just colonial laziness

Stela Dey -
Political satire is indispensable to democracy, racial caricature isn’t. If Europe’s liberal press still cannot tell difference, then decolonisation never happened in their imagination.

Court must stop playing theologian. Approach Sabarimala through religious freedom lens

We’re not ready for ‘One Case One Data’. Court records are too unorganised for digitisation

Economy

Recovery of unclaimed shares, dividends now takes days, not yrs. EAC-PM credits investor watchdog revamp

Udit Bubna -
PM-EAC paper says overhaul of Investor Education and Protection Fund Authority system sharply improved processing speed and reduced paperwork for investors.

Defence

Dragon’s armour: How Xi reshaped China’s military with theatre commands a decade before India’s push

Akshat Mohan -
While India yet to set in motion theaterisation of armed forces, China's military reforms combined China’s Army, Navy, Air Force and Rocket Force aimed at regional dominance & tight political control.

National Interest

Pakistan is tactically brilliant, strategically disastrous. It’s primed for repeated blunders

Shekhar Gupta -
Pakistan has ended up losing every war against India but that hasn’t prevented it from claiming victory. We will go over the evidence to anticipate what to expect next.

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