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Developed in 1973, Nutramul was Amul's entry into the chocolate-based beverage market, and its tag line of 'Every cup builds you up' showed its focus on strength.
Despite adding 20 million new daily users over the quarter, Twitter's advertising revenue fell 23%, with many companies pulling back on spending due to Covid crisis.
While some ads have misfired badly, many are winning hearts with their on-point messaging during the lockdown.
A lipstick is not an inferior or trivial good, but a significant economic barometer that can indicate how consumers might behave amid a bruised economy.
Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.
In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.
Scenes like shaking hands, walking through crowds are disappearing from advertisements as companies come to grips with public health orders.
For now, advertising targeted at children has been slower to migrate online than in the broader industry.
Over a career that lasted more than 50 years, Tara Sinha was known as a pioneer who handled top accounts including Coca Cola, Nestle and Gillette.
The boat-shaped soap was a case of great advertising that just didn't work.
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