Drive will give info about schemes, projects & development works undertaken in 2023-24. Specific budgets are set aside for different media, with largest share for outdoor advertising.
Once 'Mr Dependable' of Indian cricket, Dravid is now the team's coach. His acting skills, displayed in brand endorsements over the years, add to his fan following.
In 'The Pursuit of Reputation', Amith Prabhu and Sujit Patil attempt to reveal about the workings of the public relations machinery working behind every brand at present and its potential in the future.
The new guidelines, applicable from 1 September, aim to curb companies misleading consumers about final price, remaining stock, among other 'dark patterns' in online advertising.
Use of disclaimers must be kept to minimum, say amended guidelines from Advertising Standards Council of India. This comes in backdrop of new govt rules on social media influencers.
Social media influencers are also increasingly violating norms, says ASCI, which received 14% more complaints against ads in April-September 2022 than same period last year.
A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.
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