Pandey’s 1994 ad for Cadbury was a zeitgeist in itself, helping Cadbury transition from a product made for kids to a staple for the young, romantic, and carefree adult.
He coined ‘Ab Ki Baar Modi Sarkaar,’ a catchy slogan in 2013, which helped the then Gujarat Chief Minister mount a memorable campaign for the Indian parliament.
Airtel tapped into nostalgia by featuring actors Neena Gupta and Ashish Vidyarthi, but gave it a modern twist with a script tailored for Gen Z, smartly bridging the gap between two generations.
Swiggy Instamart, Britannia, Phillips and a few others turned the joke into quick, clever content. Britannia even rolled out an exclusive ‘Prashant pack’.
In the world of digital advertising, Craywingz has emerged as a game-changer, capturing over 50 million views with more than 50 dynamic CGI campaigns....
In India, direct advertising of liquor is banned. Changes threaten a surcharge for liquor makers in India and would force firms such as Carlsberg to redraw their marketing campaigns.
Madras HC has ordered Bar Council of India to issue circulars to state bar councils to start disciplinary proceedings against lawyers ‘advertising, soliciting works directly or indirectly’.
Burdening advertisers with increased compliance will stymie the industry. Instead, empower consumers to detect and report misleading ads to bodies like the CCPA and ASCI.
Drive will give info about schemes, projects & development works undertaken in 2023-24. Specific budgets are set aside for different media, with largest share for outdoor advertising.
Once 'Mr Dependable' of Indian cricket, Dravid is now the team's coach. His acting skills, displayed in brand endorsements over the years, add to his fan following.
Over millennia, men, social groups, and countries have fought over land, resources, women, even honour, but the arrival of Abrahamic monotheism brought in a...
This special edition of Cut The Clutter, straight from the Siliguri corridor, details the strategic importance of the narrow strip of land in West Bengal, and how it’s a vital link connecting the Northeast to the rest of India.
We now live in a world order that will keep shifting. India must use this window. This also means we remain disciplined enough not to be knee-jerked into reacting to what Pakistan sees as its moment in the sun.
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