Topic: Advertising
Amul’s chocolate powder Nutramul, whose USP was strength — and Jugal Hansraj
Developed in 1973, Nutramul was Amul's entry into the chocolate-based beverage market, and its tag line of 'Every cup builds you up' showed its focus on strength.
Twitter reports record user growth, explores subscriptions to supplement advertising
Despite adding 20 million new daily users over the quarter, Twitter's advertising revenue fell 23%, with many companies pulling back on spending due to Covid crisis.
From remote shoots to topical plots, how advertising races to stay relevant in the pandemic
While some ads have misfired badly, many are winning hearts with their on-point messaging during the lockdown.
Lipstick effect helped brands survive crises before. It can now aid Covid-hit companies
A lipstick is not an inferior or trivial good, but a significant economic barometer that can indicate how consumers might behave amid a bruised economy.
Big Babol, India’s beloved bubblegum that came with the quirkiest commercials
Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.
Dhara’s ‘jalebi’ ad from the 1990s still means home and family
In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.
No touching, no actors – how advertising is changing in the time of isolation
Scenes like shaking hands, walking through crowds are disappearing from advertisements as companies come to grips with public health orders.
There are ways parents can stop kids from being bombarded with ads on phones
For now, advertising targeted at children has been slower to migrate online than in the broader industry.
Tara Sinha — Tough cookie who brought start-up culture to Indian advertising dies at 88
Over a career that lasted more than 50 years, Tara Sinha was known as a pioneer who handled top accounts including Coca Cola, Nestle and Gillette.
Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan
The boat-shaped soap was a case of great advertising that just didn't work.
Why even herd immunity may not fully protect us from coronavirus
Herd immunity might be a temporary state of affairs. The coronavirus-induced economic & social changes may induce a rotation of potential superspreaders.
Dubai businesses start growing again for the first time after coronavirus struck
Businesses in Dubai are benefiting from lifting of lockdown restrictions, with foreign visitors allowed to enter. However, a weaker outlook hasn't stopped job losses.
Defence
Defence Ministry clears purchase of indigenous basic trainer aircraft, upgrade of Israeli UAVs
HAL acquisition among projects worth Rs 8,722.38 crore to be cleared. The upgrade of Israeli Heron UAVs will include arming them, a need being pushed due to stand-off with China.
Modi redefined secularism with Ram Mandir as Hindu voters were fed up of Sonia-Left version
Assumptions that Indian secularism died with Ram Mandir bhoomi pujan are bunk. It is enshrined in the Constitution, and is worth preserving.