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Topic: Advertising

Amul’s chocolate powder Nutramul, whose USP was strength — and Jugal Hansraj

Developed in 1973, Nutramul was Amul's entry into the chocolate-based beverage market, and its tag line of 'Every cup builds you up' showed its focus on strength.

Twitter reports record user growth, explores subscriptions to supplement advertising

Despite adding 20 million new daily users over the quarter, Twitter's advertising revenue fell 23%, with many companies pulling back on spending due to Covid crisis.
Screengrab from Brooke Bond Red Label ad that came out amid lockdown | YouTube

From remote shoots to topical plots, how advertising races to stay relevant in the pandemic

While some ads have misfired badly, many are winning hearts with their on-point messaging during the lockdown.
lipstick

Lipstick effect helped brands survive crises before. It can now aid Covid-hit companies

A lipstick is not an inferior or trivial good, but a significant economic barometer that can indicate how consumers might behave amid a bruised economy.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.
An outdoor ad urging people to stay at home | representatiional image | Bloomberg

No touching, no actors – how advertising is changing in the time of isolation

Scenes like shaking hands, walking through crowds are disappearing from advertisements as companies come to grips with public health orders.
School children from an Indian school in a bus.

There are ways parents can stop kids from being bombarded with ads on phones

For now, advertising targeted at children has been slower to migrate online than in the broader industry.
Famous advertising professional Tara Sinha died Wednesday, 11 December 2019, at 88

Tara Sinha — Tough cookie who brought start-up culture to Indian advertising dies at 88

Over a career that lasted more than 50 years, Tara Sinha was known as a pioneer who handled top accounts including Coca Cola, Nestle and Gillette.
Illustration by Soham Sen | ThePrint

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

The boat-shaped soap was a case of great advertising that just didn't work.

On Camera

People stand in a queue at a food distribution point during the nationwide lockdown in Navi Mumbai on 24 April 2020 | PTI

Why even herd immunity may not fully protect us from coronavirus

Herd immunity might be a temporary state of affairs. The coronavirus-induced economic & social changes may induce a rotation of potential superspreaders.
Dubai

Dubai businesses start growing again for the first time after coronavirus struck

Businesses in Dubai are benefiting from lifting of lockdown restrictions, with foreign visitors allowed to enter. However, a weaker outlook hasn't stopped job losses.

Defence

IAF chief R.K. Bhadauria takes a sortie in HTT-40 last November | Twitter | @HALHQBLR

Defence Ministry clears purchase of indigenous basic trainer aircraft, upgrade of Israeli UAVs

HAL acquisition among projects worth Rs 8,722.38 crore to be cleared. The upgrade of Israeli Heron UAVs will include arming them, a need being pushed due to stand-off with China.
Illustration: Soham Sen | ThePrint

Modi redefined secularism with Ram Mandir as Hindu voters were fed up of Sonia-Left version

Assumptions that Indian secularism died with Ram Mandir bhoomi pujan are bunk. It is enshrined in the Constitution, and is worth preserving.