Tuesday, 24 May, 2022

Topic: Advertising

Ankit Chouhan launches YFS Entertainment (OPC) Pvt Ltd, after Hollywood artist management

YFS Entertainment (OPC) Private Limited is the brainchild of marketing expert Ankit Chouhan who envisioned opening an advertising marketing and music distribution company.

Marbels – fruity candies everyone loved in the early 2000s which mysteriously disappeared

The chewy, sweet-sour Marbels were all the rage in the early years of the last decade. But despite its popularity, the candies disappeared from the counters in India.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

Adman & actor Gerson da Cunha dies in Mumbai at 92

Da Cunha started his career as a journalist. He then worked in the advertising industry for 25 years and later switched to social sector, which saw him work with UNICEF at global locations.

Zomato, Kent, Rolling Stone — Casteism in Indian ads, marketing and how not to say sorry

In Indian marketing and advertising, caste is implied, not acknowledged and addressed. But a few ads have shown the way.

SRK, Salman, Kohli… Unlike Ronaldo, Indian celebs have endorsed junk food for years

Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.

Ronaldo’s Coke snub is a start. Over to Indian celebs to tell us ‘darr ke aage obesity hai’

There is now hope that Cristiano Ronaldo's Euro 2020 press conference act could mean that Ajay Devgn or Shah Rukh Khan won't be able to do a ‘Zubaan kesari' and sell us Vimal Elaichi.

Govt amends Cable TV Network Rules to redress complaints against content of programmes

The new rules stipulate a three-layer mechanism — self-regulation by broadcasters, self-regulation by self-regulating bodies and an oversight mechanism by the central government.

‘This call is being recorded for training and quality control’ — and your voice is too

Your voice is connected to your emotional state, and marketing teams want to listen in.

Modi should follow Morrison, demand Facebook and Google share revenues with news publishers

Social media companies are taking away most digital advertising revenues by leeching on content created by news organisations. The model is broken.

On Camera


Golden Temple

What Akal Takht must know about harmonium and music before banishing it from Golden Temple

In an era where India’s past and ‘purity’ are constantly being dug up and debated, the humble harmonium has become the latest victim.

World’s $300 trillion in debt. Here’s what it means for services like health, education

To meet debt payments, at least 100 countries will have to reduce spending on essential services, the IMF estimates.


Boeing's F/A-18 Super Hornet pulls off its first successful launch from a ski-jump at Naval Air Station Patuxent River, US | Photo credit: Boeing

2 American Super Hornets in India as Boeing looks to showcase fighters for Navy deal

Navy looking at about 26 multi-role deck-based fighters for its aircraft carrier. Visit by Super Hornets comes close on heels of similar trip by competitor Rafale M of Dassault Aviation.

Mandir or Masjid? New surveys not needed, just acceptance of truth & move towards reconciliation

That temples were destroyed and mosques built is undisputed history. The past can’t be changed, but we can’t deny the wrongs of the past either before we consider reconciliation.