scorecardresearch
Sunday, May 5, 2024
TopicAdvertising

Topic: Advertising

There are ways parents can stop kids from being bombarded with ads on phones

For now, advertising targeted at children has been slower to migrate online than in the broader industry.

Tara Sinha — Tough cookie who brought start-up culture to Indian advertising dies at 88

Over a career that lasted more than 50 years, Tara Sinha was known as a pioneer who handled top accounts including Coca Cola, Nestle and Gillette.

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

The boat-shaped soap was a case of great advertising that just didn't work.

Fakiri to sarkari: How Coke-ad maker Prasoon Joshi became Modi’s poet of choice in New India

Prasoon Joshi is now a board member of Nehru Museum and Library, which has been at the heart of Modi’s mission to reshape history.

Charminar — the ‘rugged’ cigarettes that promoted toxic masculinity

The brand endorsed an idea of masculinity that involved men inviting you to hold that cigarette as an extension of your hand because that’s what would ‘satisfy’ you.

Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off

From Rahul Gandhi’s hug to cricketer Gautam Gambhir joining politics, Amul girl has chronicled India for over 50 years.

It’s news. It’s advertising. It’s special service – no consensus on what NaMo TV is

Govt sources say NaMo TV is an ‘advertising platform’ but experts say it doesn’t match the description, Tata Sky CEO calls it a ‘special service’ from BJP.

Modi govt hikes ad rates for private channels, looks to boost TV presence ahead of polls

Announcement of 11% and above hike on rates for government ads on TV comes a fortnight after 25% hike for print media.

HMT watch was all about sturdy functionality, and then India changed

HMT’s catchy advertising campaign centred on the ‘unity in diversity’ theme.

Snapchat has succumbed to Internet conventions it was once contemptuous of

By dumping its own heritage of boasting glossy video ads, Snapchat like Facebook and Google has given in to quick marketing gains. Snapchat has defined...

On Camera

‘Trade, not aid’—Narasimha Rao’s 1991 reforms speech that changed India’s economic landscape

On 9 July 1991, then-PM PV Narasimha Rao addressed the nation days before the Budget presentation, admitting that the job of repairing India's sick economy won't be easy, quick, or smooth.

Air India reduces baggage allowance by 5-15 kg, bringing it in line with rest of industry

Air India’s new policy, effective from 2 May, introduces new weight limits for tickets in each of the different 'fare families' — Comfort, Comfort Plus, and Flex.

China builds road through Shaksgam Valley, India registers protest

New Delhi has, in past, too, objected to Chinese construction activities in Shaksgam Valley. Work in this strategic region gathered pace after the 2017 Doklam stand-off.

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.