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Friday, April 26, 2024
TopicAdvertising

Topic: Advertising

Dear social media influencers and advertisers, stop encouraging dangerous driving habits

Aamir Khan and Kiara Advani featured in an ad for a bank and raised heckles of many. But the main issue with the ad was that the actors promoted a bad riding habit.

‘All wool’ for mixed fabric: Ad regulator flags ‘misleading or incorrect’ descriptions by brands

White paper by Advertising Standards Council of India and law firm K&S partners highlights how practice of misleading product descriptions continues to plague ad industry.

Dan Wieden, the wiz who taught Mad Men to ‘Just Do It’ for Nike & redefined advertising

The American ad legend, co-founder of Wieden+Kennedy, passed away at the age of 77 in his hometown of Portland, Oregon on 30 September. Here’s a look at his unconventional career.

Vicco — brand that made Ayurveda mainstream with its ‘nahi cosmetic’ jingle

The company was founded by Keshav Vishnu Phendharkar in 1952 as Vishnu Industrial Chemical Company to make products that were free of chemicals.

Attention influencers. You may soon be fined lakhs for false ads, or not disclosing paid content

A set of guidelines, likely to be released by Consumer Affairs Ministry this month, will cover paid content, social media promotions & levy Rs 10 lakh-50 lakh in fines for negligence.

Fuss over Ranveer Singh’s nude photos isn’t a first, Milind Soman-Madhu Sapre ad is a reminder

A 1995 advertisement for the shoe brand courted controversy for featuring nude photographs of the two models. The brain behind the campaign was advertising legend Elsie Nanji.

Ed-tech ads draw most complaints, are ‘misleading’, says watchdog report

Findings part of advertising watchdog Advertising Standards Council of India's annual report for April 2021-March 2022 that looks into complaints about 'misleading ads'.

India’s media & entertainment industry to be worth Rs 4.3 lakh crore by 2026, says PwC report

PwC report predicts that India will overtake China as the 'biggest world market for print edition readership in 2025'.

Are there no checks? How offensive Layer’r SHOT body spray ads reached your TV

Two advertisements released by Layer'r SHOT for their body spray have been accused of distasteful innuendo. They have been pulled down from all platforms.

Ankit Chouhan launches YFS Entertainment (OPC) Pvt Ltd, after Hollywood artist management

YFS Entertainment (OPC) Private Limited is the brainchild of marketing expert Ankit Chouhan who envisioned opening an advertising marketing and music distribution company.

On Camera

BJP has a problem of plenty in Phase 2. It can only go down from that

BJP’s fate in the second phase of 2024 Lok Sabha election will be decided in Karnataka, Rajasthan, and Maharashtra, where it performed very well in 2019 but faces a stiff competition now.

Kotak Mahindra Bank shares drop 10% after RBI bans it from taking new customers via digital channels

The private lender's shares tumbled to be top Nifty 50 loser after India's central bank barred it from taking on new customers through online and mobile banking channels.

Rafale to Exercise Garuda, a look at Indo-French defence ties as Chief of Defence Staff visits France

Another addition to military cooperation has been the Strategic Space Dialogue, inaugurated in Paris in 2023. Last month, India participated as an observer to France’s AsterX.

These 6 states are key for Modi’s ‘400 paar’ target. They’re also where Opposition can stop him

While this contest looks so predictable in large swathes of our political landscape, it is also more keenly contested than 2019 in some states.