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Friday, May 3, 2024

Brandma

Marbels – fruity candies everyone loved in the early 2000s which mysteriously disappeared

The chewy, sweet-sour Marbels were all the rage in the early years of the last decade. But despite its popularity, the candies disappeared from the counters in India.

From frosty reception to now making upma, how Kellogg’s found a place on Indian breakfast table

In 1994, Kellogg's opened a plant in Mumbai & launched its premier cornflakes, as well as products like basmati rice flakes & wheat flakes, but struggled to suit Indian palates.

The fake ‘Rohan Rathore’ rumours around ‘Emptiness’, millennials’ go-to breakup song

It wasn't only the cheesy lyrics of the ballad that struck a chord with listeners. The popular legend of one Rohan Rathore gave the song a human touch, making the video an instant hit. 

Before Bollywood entry, Salman Khan did a Hero Honda ad. But CD100 bike was its star

Launched in 1985, Hero Honda CD100 took India’s two-wheeler market by storm & ruled the roads for at least 2 decades, because of its affordability & mileage. Many remember it as their first bike.

More than cricket, Vodafone ZooZoos are what most Indians remember of the 2009 IPL season

The cute, little, egg-shaped white characters, who spoke a tongue no one understood, were launched in Vodafone commercials of 2009, during the 2nd IPL season, and fast became a popular icon.

Poet Kaka Hathrasi’s music magazine, Sangeet, struggling, not in tune with times

Started in 1935 by poet Prabhu Lal Garg, Sangeet is the first music magazine of its kind in India. But from a monthly print of a few thousand copies, subscriptions are down to 650 today.

Flop Show — Jaspal Bhatti’s 1989 satire spared no one, and the common Indian loved it

The satire in Jaspal Bhatti’s Flop Show, which made a comeback during the lockdown last year, remains relevant three decades later. And its comedy is still (largely) just as funny.

Health food or not? Hippo toasties, the baked snack that died of an identity crisis

Launched in 2009 and discontinued in 2014 by Parle Agro, Hippo munchies attracted a loyal fan following but failed to continue in the market.

Zaika India Ka: Vinod Dua’s iconic food show was a search for Indian flavours, culture & people

In the late 2000s, Dua's hugely popular programme 'Zaika India Ka' gave viewers a feel of street food first-hand — way before food blogging or vlogging took off in India.  

Hatim, a low-budget epic about an Arabian prince, gripped Indian viewers in the early 2000s

The series was only on air for a year, but stood out from saas-bahu staples with its unapologetic fantasy storytelling and novel CGI to become cult classic

On Camera

Stop targeting Galgotias University students. Focus on politicians instead

Going through their Instagrams and dissecting their ‘statements’ is not the astute political commentary you think it is—it is time for us to back off from targeting 20-year-olds.

High capacity usage, fresh borrowings & new orders — why FY25 could be a big year for pvt investment

Companies are borrowing more from banks and public. Economists say high capacity utilisation & growing new orders could set stage for renewed investment push by India Inc.

China builds road through Shaksgam Valley, India registers protest

New Delhi has, in past, too, objected to Chinese construction activities in Shaksgam Valley. Work in this strategic region gathered pace after the 2017 Doklam stand-off.

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.