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Wednesday, May 1, 2024

Brandma

‘Mera sapna, meri Maruti’ — how a car became the status symbol of a young, working India

Sleek, colourful Maruti 800 was a rock star in India among Ambassadors and Premier Padminis.

Murphy Radio and a bonny baby are what pre-TV Indian memories are made of

Murphy Radio and the child on its ads are what Indian memories are made of.

Binaca was a brand that brought toothpaste and music together

Binaca toothpaste ruled at a time when radio was king in India.

Campa Cola was India’s answer to Coca-Cola and was the perfect fit

Campa Cola promised ‘the great Indian taste’ and was young India’s drink of choice.

This car was the original Ambassador of Make in India

Ambassador was the enduring symbol of post-Independence India.

HMT watch was all about sturdy functionality, and then India changed

HMT’s catchy advertising campaign centred on the ‘unity in diversity’ theme.

On Camera

Devdas to Heeramandi—Bhansali doesn’t reduce courtesans to performers. They have a voice

Sanjay Leela Bhansali’s films may be over-the-top, but by shining the spotlight on women who are otherwise forced to work on the edges of acceptable society, he gives them agency.

Asia’s growth outlook remains positive despite external uncertainties, says ADB

The Asian Development Outlook 2024 report suggests that policymakers in the region should monitor a number of risks. These include escalating conflicts and geopolitical tensions.

Conventional military force no more deciding factor, says Army chief. Calls for self-reliance

Army is pursuing 45 niche technologies identified for military application & 120 indigenous projects are underway to develop & absorb these niche technologies, Gen Pande says.

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.