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Brandma

When ’90s kids were getting drawn to cola, this Doodh ad made drinking milk cool again

Himani Chandna -
When children wanted soft drinks & adults thought they didn't need milk, 'Doodh Doodh Doodh Doodh' jingle reminded them milk was still important, & fun.
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Udaan — DD series on life of DGP Kanchan Chaudhary inspired an entire generation of women

Fiza Jha -
India's first woman DGP India's first woman DGP Kanchan Chaudhary Bhattacharya, the inspiration for Doordarshan’s popular show Udaan, has left behind a large legacy.
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Bajaj Tempo Matador: The camper van with a cult following

Fiza Jha -
From featuring in Bollywood films to being acquired by vintage car collectors, the classic Matador lives on in popular culture and imagination.
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Forhan’s, the toothpaste that took care of a generation’s pearly whites

Himani Chandna -
A bitter toothpaste that left a generation of Indians with sweet memories.
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Konark, the TV that came with its own stand, and put Odisha on the map

Fiza Jha -
Like the Konark Temple in Odisha, Konark TV too faced its ruin at the hand of foreign 'invaders' post-liberalisation.
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Before Karan Johar & Simi Garewal, Tabassum’s show brought celebrities into our living rooms

Himani Chandna -
Tabassum’s Phool Khile Hain Gulshan Gulshan ran for a staggering 21 years on Doordarshan.
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The sarkari cola: How Janata govt launched its own fizzy drink after Coca-Cola left in 1977

Himani Chandna -
Unofficially known as ‘sarkari cola’ or ‘satattar’, Double Seven was manufactured and marketed by the govt-owned makers of Modern breads.
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Post-Babri, this DD programme showed a vibrant, secular India to home & the world

Mahua Venkatesh -
Over the years, the show covered both news and entertainment in a style similar to a weekly magazine.
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Roz khao ande: When a pro-egg campaign was a hit with Indian vegetarians

Himani Chandna -
The 1980s campaign pitched egg as a fun food, and told Indians how they could make several dishes out of it.
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Citra took humble nimbu paani & made it a soft drink Indians loved. Then Coca-Cola stepped in

Mahua Venkatesh -
Citra was put to sleep when Coca-Cola re-entered Indian market and bought the company from Parle.
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On Camera

YourTurn

Opinion

Instagram reels on stoicism are the new rage — they can battle burnout and bigotry

Danishmand Khan -
The Romans’ version of stoicism is rapidly picking popularity on Instagram — Marcus Aurelius, Epictetus, and Seneca are some names that get thrown at you when you fire up your screen.

Congress can’t deny Modi’s charge of Muslim quota. Karnataka & 2009 manifesto are proof

Indira, Manmohan, Modi, all raised income inequality. Until Hindu fears took the driving seat

Economy

Government allows export of onions to six countries, sets buffer stock target

ThePrint Team -
The government had imposed an export prohibition in order to ensure adequate domestic availability of onions in the country.

Defence

Germany removes restrictions, India can now buy small arms from its firms

Snehesh Alex Philip -
Germany’s erstwhile Christian Democratic Union govt, led by Angela Merkel, prevented sale of small arms to police forces in states they perceived had ‘bad human rights record’.

National Interest

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

Shekhar Gupta -
A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.

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