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Jammy to Indiranagar ka gunda — Rahul Dravid ‘The Wall’ of advertising even after cricket pitch exit

Amit Kaushal - 5 November, 2023

Love, heartbreak & Gitanjali Aiyar – AIR show ‘Forces Request’ still strikes a chord

Imperial Blue—walking a tightrope between offensive vs tongue-in-cheek humour

FM Rainbow — one-stop shop for songs, news & a comfort companion for millennials

Doordarshan’s Rajani fought power & corruption, showed Indian women all battles can be won

Himani Chandna - 30 June, 2019

The activist woman of the 1980s was one who wore starched, broad-bordered cotton saris and a big bindi. Much of that image came from Rajani.

Newstrack – The video magazine that served real issues to news-hungry Indians in DD era

Himani Chandna - 23 June, 2019

Newstrack started as a 30-minute programme. The duration was stretched to an hour as advertisers rushed to book commercial ad slots.

CDs & DVDs killed the VCR — but not before it gave Indians Hollywood, porn and memories

Mahua Venkatesh - 16 June, 2019

The VCR had to die with the advent of CD and DVD players but it would always remain a small step in technology, but a giant leap for Indians.

Niki Tasha changed Indian kitchens – from a dingy corner to a sleek, modern way of cooking

Mahua Venkatesh - 9 June, 2019

Ritu Nanda’s Niki Tasha showed Indians what kitchenettes and multiple burner stoves were and opened the window to the future.

Orkut, the site where Indians made ‘frandships’ before Facebook came along

Mahua Venkatesh - 2 June, 2019

For Indian social media users, Orkut was something they 'did' before Facebook, but long after the world had dumped it.

Dunlopillo — the coveted foam mattress that superstars Meena Kumari & Ashok Kumar advertised

Himani Chandna - 26 May, 2019

The mattress was one of the three typical things that Indians always brought back from the Gulf states.

How Polson made butter a commercial product in pre-Independence India

Mahua Venkatesh - 19 May, 2019

Polson butter had monopolised the business by the 1930s and become a household name in India, much before the Amul revolution.

Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off

Neera Majumdar - 12 May, 2019

From Rahul Gandhi’s hug to cricketer Gautam Gambhir joining politics, Amul girl has chronicled India for over 50 years.

Garden Vareli ads with three Miss Indias made the everyday saree a fashion statement

Mahua Venkatesh - 5 May, 2019

Top actresses and models – Namrata Shirodkar, Madhu Sapre, Aishwarya Rai and Lisa Ray – were a part of the ads, which gave the saree a new modern twist.

Godrej Vatni was India’s foremost Swadeshi soap, and it didn’t remind you of Partition

Himani Chandna - 28 April, 2019

Godrej Vatni soap continued to carry the map of undivided India for many years, even after Partition.

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Brandma

Jammy to Indiranagar ka gunda — Rahul Dravid ‘The Wall’ of advertising even after cricket pitch exit

Love, heartbreak & Gitanjali Aiyar – AIR show ‘Forces Request’ still strikes a chord

Imperial Blue—walking a tightrope between offensive vs tongue-in-cheek humour

FM Rainbow — one-stop shop for songs, news & a comfort companion for millennials

On Camera

YourTurn

Guidelines for YourTurn submissions

Opinion

Not ‘uniter vs divider’, Indian politics is ‘divider vs divider’ right now

Don’t let anti-vaxxers weaponise AstraZeneca furore. Vaccines are safe—and we are the proof

Furore over dancing girl shows Kashmir’s toxic politics of vice and virtue still holds power

Economy

Strong showing by north, improved compliance — how GST revenue rose to record Rs 2.1 lakh cr in April

Defence

Army Dental Centre of Research & Referral celebrates silver jubilee

National Interest

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

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