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Sunday, April 28, 2024
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Brandma

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

Unnati Sharma -
The boat-shaped soap was a case of great advertising that just didn't work.
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Fauji: The show that launched a broody, chain-smoking SRK on the path to Bollywood glory

Nandita Singh -
From nearly going to jail to babysitting duty on set, a behind-the-scenes look at the show that catapulted Shah Rukh Khan to stardom.
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‘Man’s best friend’ — cult Czech classic bike Jawa is back because the brand never died

Fiza Jha -
After two decades, the sturdy, beautifully designed race-track favourite is back in Indian markets. But its fans say Jawa never really went away.
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With Ulta Pulta, Jaspal Bhatti spearheaded a brand of sharp political satire

Fiza Jha -
Long before YouTube gave us AIB and Kunal Kamra, Doordarshan televised the variety sketch show that took on corruption in all its forms.
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Mangola, a slurpy, happy feeling that wasn’t cool enough for Frooti & Pepsi generation

Fiza Jha -
Homegrown Parsi company Duke and Sons gave Mumbai its first mango-based drink, but couldn't survive in the post-liberalisation heat.
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How Dyanora TV kept its consumers ‘in touch’ with the latest technology

Taran Deol -
Ruling the television market during the time of the license raj, this TV set became the one to buy.
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Rola Cola is back, thanks to the power of nostalgia, social media and a sweet price-point

Himani Chandna -
Parle relaunched Rola Cola this week after 13 years thanks to a social media movement #BringBackRolaCola.
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Charminar — the ‘rugged’ cigarettes that promoted toxic masculinity

Kairvy Grewal -
The brand endorsed an idea of masculinity that involved men inviting you to hold that cigarette as an extension of your hand because that’s what would ‘satisfy’ you.
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Target — the kids’ magazine of the ’80s that has spawned fan groups in the new millennium

Taran Deol -
During the times of Champak and Tinkle, this children’s magazine was ahead of its time in its writing and art. 
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Mungerilal Ke Haseen Sapne: India’s Walter Mitty and a popular political tool

Fiza Jha -
The Doordarshan show about an adventurous daydreamer made Raghubir Yadav a star.
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On Camera

YourTurn

Opinion

Your place or mine? This dating question comes with extreme risks, dirty pillows & toilets

Ratan Priya -
Don’t call him to your place the first time. He could be a stalker who now has your address. Or worse. He overstays his welcome, clogs your toilet, picks his nails, and snores.

‘Until Scheduled Castes get pen and stick in their hands, they will continue to be killed’

Maruti Suzuki Jimny is no Thar or Rubicon. It’s no ‘failure’ either

Economy

Government allows export of onions to six countries, sets buffer stock target

ThePrint Team -
The government had imposed an export prohibition in order to ensure adequate domestic availability of onions in the country.

Defence

Germany removes restrictions, India can now buy small arms from its firms

Snehesh Alex Philip -
Germany’s erstwhile Christian Democratic Union govt, led by Angela Merkel, prevented sale of small arms to police forces in states they perceived had ‘bad human rights record’.

National Interest

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

Shekhar Gupta -
A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.

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