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Sunday, April 28, 2024

Brandma

Planet M — brand that changed how Indians experienced music in new millennium

Planet M — a store where you could find music once and that can now be found only in musical memories.

Vijai Super — the scooter that became popular way before Hamara Bajaj

Vijai Super scooters was produced by state-owned Scooters India Ltd, and ruled the market duing the 1970s and 1980s.

Surabhi, the DD show that changed the idea of Indian culture as one entity

Over more than 300 episodes, Surabhi traversed the length and breadth of the country to showcase India's diverse cultural heritage.

Hamara Bajaj — the jingle that became a symbol of Indian pride

Owning a Bajaj scooter in the 1980s and 90s was a big deal for families, and the company sold it as the new image of exalted India.

Ratnam pens — the ‘swadeshi’ pens that were made on Mahatma Gandhi’s demand

The Ratnam pen, named after its founder K.V. Ratnam, has, since its inception in 1932, been a symbol of India’s swadeshi movement.

Hum Log, India’s first soap opera and DD’s experiment with foreign cinema

The family drama with a social message, Hum Log was a pan-India favourite that everyone identified with.

Televista — how good ads and an easy name made the TV brand ‘The Big Name’ in 1970s

In 1975, Televista found itself slipping into the unenviable position of being the “second best” when Weston took over the mantle of being the market leader.

How Coke came to be known as Thanda and will now be synonymous with Ilaiyaraaja

Legendary music composer Ilaiyaraaja is all set for his ad world debut with a jingle for the beverage giant.

Idhar Udhar, the Hindi sitcom we desperately need today

Starring actor-sister duo Ratna Pathak Shah & Supriya Pathak, this hilarious 1980s show portrayed two young women living independently with two men.

Boroline — the cure-all that is stuck in time but still brings joy, especially to Bengalis

The humble antiseptic cream was a by-product of the Swadeshi movement, but continues to be vouched for — even by the millennials.

On Camera

Instagram reels on stoicism are the new rage — they can battle burnout and bigotry

The Romans’ version of stoicism is rapidly picking popularity on Instagram — Marcus Aurelius, Epictetus, and Seneca are some names that get thrown at you when you fire up your screen.

Government allows export of onions to six countries, sets buffer stock target

The government had imposed an export prohibition in order to ensure adequate domestic availability of onions in the country.

Germany removes restrictions, India can now buy small arms from its firms

Germany’s erstwhile Christian Democratic Union govt, led by Angela Merkel, prevented sale of small arms to police forces in states they perceived had ‘bad human rights record’.

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.