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Friday, May 3, 2024

Brandma

‘Lux girl’ — Bollywood’s own soap brand that brought affordable luxury to all

Targeting the upper and middle-class population, Lux branded itself as the 'secret behind beautiful faces' in the Hindi film industry.

Farewell, Apple iPod — the music player & trendsetter that revolutionised listening

iPod was launched by Apple in 2001. It wasn't the first MP3 player in the market at the time but bigger storage and a longer battery life made the device an instant hit.

Chacha Chaudhary — Indian comic book hero who broke masculine archetypes like Superman, Batman

The character of Chacha Chaudhary filled a huge void in society in the 1970s — that of an Indian superhero — whom impressionable adolescents could admire and look up to.

Hari Sadu – Naukri.com’s bad boss from 2006 ad still present during ‘The Great Resignation’

Whether it is 2006 or 2022, navigating toxic workplaces and dealing with grumpy bosses continue to be a task for workers, making Haru Sadu a timeless presence.

‘Samvidhaan’: Shyam Benegal’s show that told young India what went into drafting constitution

The series crunches down three years of Constituent Assembly debates into a 10-hour mini-series for young India.

Two RSS comics that captured the imagination of kids & teenagers, inspired them to join outfit

Comic books 'Dr Hedgewar' and 'Shri Guruji' played an important role in capturing the imagination of teenagers, who were being introduced to concepts such as shakhas.

iPhone 1 — A ‘revolutionary’ smartphone that debuted at the 2007 Oscars

Apple's commercial for its first smartphone featured clips from over 30 different movies and TV shows, including ‘The Fugitive’, ‘The Incredibles’ and ‘American Graffiti’.

‘Rajiv Gandhi ka ailan/nahi banega Khalistan’: When ad agency helped Congress score big 1984 win

Rediffusion’s ad campaign with full-throated take on fears of separatism helped propel Congress to historic victory in the wake of anti-Sikh riots & Indira Gandhi’s assassination.

The Great Indian Laughter Challenge is making a ‘comeback’. Thanks to AAP’s CM candidate

Hours after results of Punjab assembly polls were announced, social media was flooded with episodes of Mann’s stint as a stand-up comic in ‘The Great Indian Laughter Challenge’.

Office Office — Rajiv Mehra’s 2001 satire on the common Indian that gave everyone a chuckle

While helplessness of the show's protagonist Mussadilal against the Indian bureaucracy elicited laughter, it also acted as a social commentary on the failures of society.

On Camera

How govt brought Vodafone Idea back from the brink & earned a neat profit in the process

In 2021, the government allowed telcos to convert interest on deferred spectrum payments and AGR dues into equity. This made it the single largest stakeholder in Vodafone Idea.

China builds road through Shaksgam Valley, India registers protest

New Delhi has, in past, too, objected to Chinese construction activities in Shaksgam Valley. Work in this strategic region gathered pace after the 2017 Doklam stand-off.

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.