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Illustration by Soham Sen/ThePrint

Big Fun: The bubble gum whose claim to fame was its freebie cricket cards

Big Fun’s promotional strategy of giving sports cards with each bubble gum became an instant hit in the 1980s.
Illustration by Sajid Ali/ThePrint

Devil’s in the detail: How Onida TV became a household name in the ’80s

Onida’s new TV came when the market was flooded by Sony, BPL and Videocon sets, but it brought home what none of the others could – neighbour’s envy.
Illustration by Soham Sen/ThePrint

India’s first ‘big’ bathing soap failed because it was OK

The ads for Tata's OK soap were hugely popular, but its name and branding let it down.
Illustration by Soham Sen/ThePrint

Before foreign cars came to India, there was foreign-looking Contessa that defined class

The first big, long car in the Indian market also seemingly created a class divide between those with Ambassadors and those who drove Contessa.
Illustration by Soham Sen

Indian Airlines defined flying for three generations post-Independence

Despite chronic delays and unexciting food, Indian Airlines was a brand Indians were close to.
Illustration by Soham Sen/ThePrint

Rajdoot was for weak boys, Bullet for macho men: Yezdi was everyman’s ‘forever bike’

Jawa Motorcycles’ Yezdi built a cult around it in times of its two famed rivals but legal and financial troubles hold back its relaunch now.
Illustration by Soham Sen/ThePrint

Beep. Play. Repeat: How the pager pushed Indian professionals to become savvy

Unlike the West, where pagers were considered a downmarket product, in India, they became a status symbol.
Captain Cook

How a salt brand named after a British explorer took on the ‘desh ka namak’

Tata Salt promoted itself as the ‘iodised salt’, but Captain Cook raced ahead by positioning itself as the ‘free flowing, iodised salt’.
Illustration by ThePrint team

Chal Meri Luna: How India’s first moped gave Bharat its wings

Its unique ad campaign focused on ordinary Indians who were on the cusp of progress.
Illustration by Manas Gurung/ThePrint

Liril and Lalitaji: A tale of two ads and how they captured India’s attention

The two ads created by Alyque Padamsee showed India at the cusp of change.

On Camera

IAS poll observer: With Modi breaking rules, should EC give him special security treatment?

The Election Commission has suspended an IAS officer who had inspected PM Narendra Modi’s chopper in Odisha’s Sambalpur Tuesday.

Defence

Satellite images suggest that China is testing and weaponising its naval platforms for space denial

China is now testing laser ASAT weapons from its naval ships

China has already tested missile & EMP anti-satellite weapons from the ground. Now it’s using icebreaker ships in the Yellow Sea/Bohai Sea area.
Graphic by Soham Sen | ThePrint

Modi & Shah have turned India into ‘Jingostan’ & are out to conquer the paranoid country

The Modi-Shah BJP has resurrected dangers & the enemy from the past, and built a scary jingoism. It’s a great diversionary tactic, but it never ends well.