Wednesday, 20 February, 2019
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Illustration by ThePrint team

Chal Meri Luna: How India’s first moped gave Bharat its wings

Its unique ad campaign focused on ordinary Indians who were on the cusp of progress.
Illustration by Manas Gurung/ThePrint

Liril and Lalitaji: A tale of two ads and how they captured India’s attention

The two ads created by Alyque Padamsee showed India at the cusp of change.
Illustration by Soham Sen/ThePrint

How Godrej typewriters scripted modern Indian history

For Prime Minister Jawaharlal Nehru, its launch was the symbol of an independent and industrialised India. 
Illustration by Soham Sen/ThePrint

Why India’s classic sedan Premier Padmini will never lose its charm

Long after its glorious run, many an owner has remained loyal to the Premier Padmini.

Crowning Glory: A soap that took on Indian sanskar with a little help from Dimple Kapadia

Godrej’s soap-cum-shampoo Crowning Glory may have disappeared, but memories of its ad remain.
Illustration by Soham Sen/The Print

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.
Chelpark | Illustration by Soham Sen/ThePrint

So long Chellaram Parker, and thanks for the stained pockets

Indian students used Chelpark ink and pens back when good handwriting also meant good character.
Illustration by Soham Sen/ThePrint

‘Mera sapna, meri Maruti’ — how a car became the status symbol of a young, working India

Sleek, colourful Maruti 800 was a rock star in India among Ambassadors and Premier Padminis.
Murphy Radio graphic

Murphy Radio and a bonny baby are what pre-TV Indian memories are made of

Murphy Radio and the child on its ads are what Indian memories are made of.
Illustration by Soham Sen/ThePrint

Binaca was a brand that brought toothpaste and music together

Binaca toothpaste ruled at a time when radio was king in India.

OnCamera

PM Narendra Modi

India-Pakistan face-off over Pulwama is Narendra Modi’s biggest foreign policy challenge

New Delhi can pat itself on the back for persuading Saudi crown prince Mohammed bin Salman to not fly directly from Pakistan.
shiv sena

Is pact with Shiv Sena sign of BJP’s desperation or smart manoeuvring ahead of elections?

The BJP and the Shiv Sena will contest the Lok Sabha and the Maharashtra assembly election in alliance. The BJP is also forming an alliance with AIADMK in Tamil Nadu.

Defence

Andaman and Nicobar Islands

7 islands in Lakshadweep and Andamans identified for seaplane operations 

Private sector participation was also invited for tourism-based projects in two archipelagos in the region. 
National Interest

Suicidal Pakistan should know Modi may not be scared of its nuclear button

Pakistan has taken too much of a chance with Pulwama — with the wrong government in India, and at the wrong time.