Its unique ad campaign focused on ordinary Indians who were on the cusp of progress.
The two ads created by Alyque Padamsee showed India at the cusp of change.
For Prime Minister Jawaharlal Nehru, its launch was the symbol of an independent and industrialised India.
Long after its glorious run, many an owner has remained loyal to the Premier Padmini.
Godrej’s soap-cum-shampoo Crowning Glory may have disappeared, but memories of its ad remain.
Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.
Indian students used Chelpark ink and pens back when good handwriting also meant good character.
Sleek, colourful Maruti 800 was a rock star in India among Ambassadors and Premier Padminis.
Murphy Radio and the child on its ads are what Indian memories are made of.
Binaca toothpaste ruled at a time when radio was king in India.
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