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Thursday, April 25, 2024

Brandma

Ash Ketchum has finally won a Pokémon League. But he has always been a winner

For young kids watching Pokémon, Ash was nothing less than a role model. He cried, threw tantrums, felt dejected and lost a lot. But he stood by his principles, no matter what.

Cartoon Network turns 30 and millennials are nostalgic, feeling older than ever

Launched in India on 1 May, 1995, Cartoon Network offered a bedrock for animated content to the cable TV watching generation, aka the millennials.

‘Femina’, ‘Meri Saheli’ or ‘Grihshobha’ — women’s magazines are the original ‘influencers’

These magazines often drew readers into the nitty-gritty of running a household, while also allowing women some much-needed downtime.

Nirodh – cheap condoms that led India’s family planning project but undone by lousy branding

Nirodh might not be a popular choice, but India’s first govt-owned condom brand has a zany history consisting of terrible branding and marketing blunders.

Nirula’s — Dates to birthday parties, Delhi’s favourite restaurant is a place of many ‘firsts’

From burgers to a whopping 21 flavours of ice creams, Nirula’s was the first to the wonders of American fast food. But, with the entry of MNCs McDonald’s and KFC, its shine began to dim.

Vicco — brand that made Ayurveda mainstream with its ‘nahi cosmetic’ jingle

The company was founded by Keshav Vishnu Phendharkar in 1952 as Vishnu Industrial Chemical Company to make products that were free of chemicals.

Viva – India’s first girl group that sang feminist anthems in the early 2000s

At the dawn of a new century, India had an all-girl band whose members were outspoken, didn't shy away from risque fashion and were unapologetic about their behaviour.

Tango, raspberry, lemonade — Duke’s fizzy, sweet drinks that were part of Sunday family rituals

The soft drink company was established in 1889 by Dinshwaji Cooverji Pandole, who died last week. He came up with the idea of starting the firm during one of his tours to England.

‘Kya aapke toothpaste mein namak hai?’ — Colgate ad that gave one of the most recalled taglines

The advertisement, which came out in early 2010, shows actor Lara Dutta playing the role of a cashier at a grocery store and Sahil Anand as a customer who suffers a toothache.

Favre-Leuba — ‘first’ Swiss watches to hit Indian market ran out of time in smartphone era

The Swiss heritage watch brand Favre-Leuba performed well during the 70s and 80s after which it disappeared from the market. It was then acquired by the Titan Company in 2011.

On Camera

Imtiaz Ali obsesses over vulgarity, misses Chamkila’s cultural resistance against purity

Peter Manuel's ‘Cassette Culture’ showed the booming Bhakti music during the '80s and '90s when Anoop Jalota, Gulshan Kumar achieved success by singing the sanitised Bhajans.

Economists vs statisticians — the battle being fought over the soul of India’s GDP data

Economists say there are weaknesses in India’s GDP data. But statisticians claim the accusations are based on flawed understanding, saying while GDP has problems, the economists are looking in the wrong places.

India and Japan hold 10th round of consultations on disarmament, non-proliferation, and export control

The two sides also discussed ways to strengthen cooperation in outer space security, conventional weapons, and export control

These 6 states are key for Modi’s ‘400 paar’ target. They’re also where Opposition can stop him

While this contest looks so predictable in large swathes of our political landscape, it is also more keenly contested than 2019 in some states.