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Patanjali

Patanjali steps up expansion, hires 738 MBAs to double outlets to 10,000 by June

Baba Ramdev's Patanjali Ayurveda plans to use trainees to expand the number of its FMCG outlets, says will finally select 150 of them.
Baba Ramdev | Facebook

Patanjali files 4 patents for ‘swadeshi’ fertilisers to help India’s distressed farmers

Patanjali promises Indian cow manure fertilisers, claims they will help farmers beat financial stress and improve incomes.
A vocational training centre | Anindito Mukherjee/Bloomberg

Internship at Patanjali was one of the few offers for non-IIT, IIM grads at Delhi job fair

The Delhi job fair was a sad reminder of India's deepening unemployment crisis.
Baba Ramdev

Patanjali shelves plan to re-launch its ‘swadeshi’ messaging app Kimbho

Promoted amid the Facebook data leaks, Kimbho was promoted as a safe alternative for Indian users’ personal data.
File image of Baba Ramdev

Delhi HC greenlights special income tax audit of Baba Ramdev’s Patanjali Ayurveda

The I-T Department wanted to probe various financial and accounting irregularities in Patanjali’s books in 2010-11, and the court has agreed.
Baba Ramdev

Can Levi’s compete with Baba Ramdev’s Patanjali sanskari ripped jeans in India?

Baba Ramdev inaugurated Patanjali’s first apparel store ‘Patanjali Paridhan’ in Delhi last week. The 4,000 sq ft store sells everything from saffron langots to ripped jeans. ThePrint asks: Can Levi’s compete with Baba Ramdev’s Patanjali sanskari ripped jeans in India? Those who buy Levi’s are not buying the jeans but the brand, and may never wear Patanjali Himani Chandna Reporter Do you dress just to cover yourself? Of course, not. Your clothes are also a means to communicate your ‘self’ to others. Baba Ramdev’s plan to destabilise multinational brands may read like an attractive news headline, but in reality, it may not hold any relevance. A customer who wears brand Levi’s may never wear brand Patanjali. He/She is happy to pay ten times more for Levi’s because he/she is not buying the jeans but the brand. Clearly, price plays no role. In FMCG, ‘giving a tough competition’ to Nestle and Colgate was possible because the food...
Baba Ramdev | Facebook

Baba Ramdev’s Diwali gift — jeans that are ripped just enough to be sanskaari

From saffron-coloured langots to vests made from bamboo fibre to stylised ripped jeans, Patanjali Paridhan is offering all this and much more.
File photo of Baba Ramdev and Acharya Balkrishna | Money Sharma/AFP/Getty Images

Why Baba Ramdev’s Patanjali ads have gone missing from your TV

Baba Ramdev’s Patanjali Ayurveda used to be among the top three TV advertisers in the country, but has dropped to tenth spot this year.
Screenshot of the tweet | Twitter

Shashi Tharoor among thousands sharing hoax that Qatar banned Patanjali for ‘chemicals’

The post claims Qatar banned Patanjali products after finding “excessive chemicals” in all of them. MP Shashi Tharoor said it ‘was serious, if true’.
Trilochan Das

The ‘protein baba’ from outskirts of Delhi who claims to cure HIV and cancer

Trilochan Das claims his Whey protein has anti-ageing properties, while other drugs, he says, can cure terminal illnesses.

On Camera

‘A rich Muslim’s expense on Umrah marriage can teach 3 lakh poor Muslim kids for 18 yrs’

Muslim scholars say 84% of Indian Muslims earn less than Rs 50 a day, and want the community to cut spending on lavish weddings, multiple pilgrimages.
t-series

Should Indians support Bhushan Kumar’s T-Series in YouTube subscriber race against PewDiePie?

Bhushan Kumar’s T-Series and vlogger Felix Kjellberg aka PewDiePie are fighting to attain the number one spot in terms of subscribers on YouTube.

Defence

Indian Army | representational image | Waseem Andrabi/Hindustan Times via Getty Images

Army personnel killed in firing by Pakistani troops in J&K’s Poonch district

The border skirmishes witnessed a spurt after India's air strike on JeM terror camp in Balakot in response to Pulwama attack that killed 40 CRPF personnel.
National Interest

Why Rahul Gandhi’s Congress is in danger of morphing into a clueless NGO

Congress has questions but no answers, ‘leaders’ but no winners. Weeks before polls, it’s behaving like a virtuous, anti-establishment NGO just doing its thing.