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5 years on, Baba Ramdev isn’t smitten by Modi & Patanjali will back any pro-farmer govt

Yoga guru Ramdev was among Modi's unabashed backers in 2014 but five years on, there are mixed signals from the Patanjali founder.
Patanjali

Patanjali steps up expansion, hires 738 MBAs to double outlets to 10,000 by June

Baba Ramdev's Patanjali Ayurveda plans to use trainees to expand the number of its FMCG outlets, says will finally select 150 of them.
Baba Ramdev | Facebook

Patanjali files 4 patents for ‘swadeshi’ fertilisers to help India’s distressed farmers

Patanjali promises Indian cow manure fertilisers, claims they will help farmers beat financial stress and improve incomes.
A vocational training centre | Anindito Mukherjee/Bloomberg

Internship at Patanjali was one of the few offers for non-IIT, IIM grads at Delhi job fair

The Delhi job fair was a sad reminder of India's deepening unemployment crisis.
Baba Ramdev

Patanjali shelves plan to re-launch its ‘swadeshi’ messaging app Kimbho

Promoted amid the Facebook data leaks, Kimbho was promoted as a safe alternative for Indian users’ personal data.
File image of Baba Ramdev

Delhi HC greenlights special income tax audit of Baba Ramdev’s Patanjali Ayurveda

The I-T Department wanted to probe various financial and accounting irregularities in Patanjali’s books in 2010-11, and the court has agreed.
Baba Ramdev

Can Levi’s compete with Baba Ramdev’s Patanjali sanskari ripped jeans in India?

Baba Ramdev inaugurated Patanjali’s first apparel store ‘Patanjali Paridhan’ in Delhi last week. The 4,000 sq ft store sells everything from saffron langots to ripped jeans. ThePrint asks: Can Levi’s compete with Baba Ramdev’s Patanjali sanskari ripped jeans in India? Those who buy Levi’s are not buying the jeans but the brand, and may never wear Patanjali Himani Chandna Reporter Do you dress just to cover yourself? Of course, not. Your clothes are also a means to communicate your ‘self’ to others. Baba Ramdev’s plan to destabilise multinational brands may read like an attractive news headline, but in reality, it may not hold any relevance. A customer who wears brand Levi’s may never wear brand Patanjali. He/She is happy to pay ten times more for Levi’s because he/she is not buying the jeans but the brand. Clearly, price plays no role. In FMCG, ‘giving a tough competition’ to Nestle and Colgate was possible because the food...
Baba Ramdev | Facebook

Baba Ramdev’s Diwali gift — jeans that are ripped just enough to be sanskaari

From saffron-coloured langots to vests made from bamboo fibre to stylised ripped jeans, Patanjali Paridhan is offering all this and much more.
File photo of Baba Ramdev and Acharya Balkrishna | Money Sharma/AFP/Getty Images

Why Baba Ramdev’s Patanjali ads have gone missing from your TV

Baba Ramdev’s Patanjali Ayurveda used to be among the top three TV advertisers in the country, but has dropped to tenth spot this year.
Screenshot of the tweet | Twitter

Shashi Tharoor among thousands sharing hoax that Qatar banned Patanjali for ‘chemicals’

The post claims Qatar banned Patanjali products after finding “excessive chemicals” in all of them. MP Shashi Tharoor said it ‘was serious, if true’.

On Camera

ram madhav

Why does the Right-wing want to ‘occupy’ Delhi’s liberal hotspot Khan Market?

BJP's Ram Madhav took party workers to Khan Market to celebrate the Lok Sabha victory to assert the "new political ideology and culture".

Defence

An AN-32 aircraft of the Indian Air Force

IAF workhorse AN-32 gets a fuel that’s green and creates jobs for tribals

The IAF will now run its AN-32 transport aircraft on a blended bio-fuel partly derived from trees. It plans to widen the experiment over the next two years.
Graphic by Soham Sen | ThePrint

Modi era begins in politics as caste factor fades. Here’s why he won’t be easy to beat

BJP's Mandir politics has subsumed Mandal under Modi-Shah and created a pan-Hindu vote. Modi's challenger has to invent a new politics.