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Yoga guru Ramdev was among Modi's unabashed backers in 2014 but five years on, there are mixed signals from the Patanjali founder.
Baba Ramdev's Patanjali Ayurveda plans to use trainees to expand the number of its FMCG outlets, says will finally select 150 of them.
Patanjali promises Indian cow manure fertilisers, claims they will help farmers beat financial stress and improve incomes.
The Delhi job fair was a sad reminder of India's deepening unemployment crisis.
Promoted amid the Facebook data leaks, Kimbho was promoted as a safe alternative for Indian users’ personal data.
The I-T Department wanted to probe various financial and accounting irregularities in Patanjali’s books in 2010-11, and the court has agreed.
Baba Ramdev inaugurated Patanjali’s first apparel store ‘Patanjali Paridhan’ in Delhi last week. The 4,000 sq ft store sells everything from saffron langots to ripped jeans. ThePrint asks: Can Levi’s compete with Baba Ramdev’s Patanjali sanskari ripped jeans in India? Those who buy Levi’s are not buying the jeans but the brand, and may never wear Patanjali Himani Chandna Reporter Do you dress just to cover yourself? Of course, not. Your clothes are also a means to communicate your ‘self’ to others. Baba Ramdev’s plan to destabilise multinational brands may read like an attractive news headline, but in reality, it may not hold any relevance. A customer who wears brand Levi’s may never wear brand Patanjali. He/She is happy to pay ten times more for Levi’s because he/she is not buying the jeans but the brand. Clearly, price plays no role. In FMCG, ‘giving a tough competition’ to Nestle and Colgate was possible because the food...
From saffron-coloured langots to vests made from bamboo fibre to stylised ripped jeans, Patanjali Paridhan is offering all this and much more.
Baba Ramdev’s Patanjali Ayurveda used to be among the top three TV advertisers in the country, but has dropped to tenth spot this year.
The post claims Qatar banned Patanjali products after finding “excessive chemicals” in all of them. MP Shashi Tharoor said it ‘was serious, if true’.