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In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.
Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.
Priyanka’s guiding mantra can be described in one term — ‘continuous reinvention’. Brand Priyanka has evolved at every stage.
The products Amazon is rolling out are all based on its Alexa voice-assistant technology, installing them would lead to bugging of all your private spaces.
In Gujarat, his consumer, the voter, needs pride, self-esteem. He is delivering it through his product: economic success. The Congress has no real counter offer.
If we cut through the marketing hype, Gujarat is not the trailblazer state it is made out to be.