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Topic: Marketing

Representational photo | Pixabay

No more likes on Instagram, but it’s not the end of the world for #influencers or brands

In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.

Brands are bypassing influencers and targeting Gen Z with memes

Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.
Priyanka Chopra and Nick Jonas in New Delhi | PTI

What Priyanka Chopra can teach Indian celebrity managers and brand gurus

Priyanka’s guiding mantra can be described in one term — ‘continuous reinvention’. Brand Priyanka has evolved at every stage.
Amazon

Your microwave, wall clock, car will all be able to eavesdrop on you soon

The products Amazon is rolling out are all based on its Alexa voice-assistant technology, installing them would lead to bugging of all your private spaces.
The Modi School of Marketing

The Modi School of Marketing

In Gujarat, his consumer, the voter, needs pride, self-esteem. He is delivering it through his product: economic success. The Congress has no real counter offer.
A file photo of Prime Minister Narendra Modi | PIB

Talk Point: ‘Gujarat model’ an average product, ‘Gujarat marketing model’ in another orbit

If we cut through the marketing hype, Gujarat is not the trailblazer state it is made out to be.

On Camera

Ram Mandir to Maharashtra cop video: IPS officer’s guide to fighting caste & religious bias

Whose Ram Rajya does Ayodhya temple bring — Gandhi’s or Modi’s? Ambedkar can answer

The concept of Ram Rajya itself is not without contestation. From M.K. Gandhi to B.R. Ambedkar to Modi, Ram Rajya offers a varied understanding of Indian civilisation.
Two amazon packages

These are the sweeping changes Amazon India is making for its first Prime Day since Covid

This time, thousands of Amazon employees will coordinate the sale from their homes, and packers, sorters and deliverymen will follow stringent hygiene protocols.

Defence

Women Army Officers outside the Supreme Court in New Delhi on 17 February (for representation only)

Army to call special selection board to screen women officers for permanent commission

Some women officers said the process is still ambiguous and more clarity is needed as many have been asked to undergo a junior command course next month.
Illustration by Soham Sen | ThePrint

Modi govt’s NEP is out of touch with reality, Indian voters want English-medium education

State leaders with their ear to the ground, like Nitish, Mamata and Yogi, have shown that the push for native language education is not what voters want.