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Friday, April 24, 2026
TopicMarketing

Topic: Marketing

How stolen KitKats broke the internet. Everyone from UP Police to Dominos UK jumped on

Kerala Tourism assured that not a single bar from the lost shipment reached the state. But, 'if you are looking for a break, we’ve got you covered,' the poster read.

Win-win formula: How sponsoring smaller teams at T20 World Cup became a marketing ploy for big brands

Flipkart sponsored Namibia, while fintech firm Zaggle backed Ireland, filling ‘some of their funding gaps’. The brands, in return, get reach into new markets & audiences.

Airtel, boAt, D’YAVOL—Bads of Bollywood is a B-school in marketing & promotion

Bads of Bollywood blurred lines between brand collaborations, digital platforms, and live events, making the buzz impossible to ignore.

How consumers react to misspelled brand names

Misspelled brand names like Kool-Aid and Crumbl seem to be everywhere. But we know little about how consumers respond to them, especially when those names deviate significantly from correct spelling.

‘Squid Game 2’ marketing is going all out in India—brand collabs, guard mascots, Instamaut

The much-anticipated second season of ‘Squid Game’ is now streaming. Featuring seven episodes, the series is available in Hindi, Tamil, Telugu, and English for Indian audiences.

‘Why should boys have all the fun’—When Hero Honda took a marketing risk on Pleasure

In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.

The journey of meme—from WhatsApp to billboards, police posts to matrimony ads

In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.

The marketing tricks that have kept Barbie’s brand alive for over 60 years

Barbie’s success reflects US company Mattel’s responsiveness and adaptability to the changing cultural and political discourse in society.

Maby – Application of 4.0 technology in the nails industry

Have you heard that the market for nail care products is expected to reach $11.6 billion by 2027? The market is booming, and it is...

GryNow Media – the best influencer marketing platform in India

Grynow is prevalent for nurturing brand and influencer relationships to produce longer and more successful collaborations.

On Camera

India needs to learn from US-Iran conflict, just like Tehran took lessons from Iraq war

India did not choose to move away from Iran for oil; it was forced to. The fact that India managed the costs of this transition efficiently does not convert them into gains.

Haryana’s new industrial policy in the works, but industry says old problems remain unsolved

Increase in employment subsidy, Rs 500 crore for estate revamp, new townships in pipeline—but land cost, power breakdowns and inspector raj top among key worries for industry leaders.

Military pushes for private participation in space, more Indian satellites. ‘Can’t rely on single entity’ 

CDS Anil Chauhan says future space capability will not be built by government agencies alone. ‘It will be co-developed with industry, start-ups, and technology innovators’.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.