In the 55-second commercial, Radhika Apte tells women that for them, 'a condom is your decision to never compromise on your pleasure, protection, and comfort'.
In 2020, Manforce campaign asked Indians to use condoms without thinking about the brand, a clever way to build goodwill. This time it has fallen short.
Repeated changes in cotton import duty have prioritised textile competitiveness when mills face high input costs. But policy can also put pressure on farmgate prices.
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