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TopicIndian brands

Topic: Indian brands

India’s endless nostalgia for HMT — Nehru’s dream to ‘Desh ki Dhadkan’ & downfall

A comeback is now on the cards for nostalgic icon HMT. Was it truly the ‘Timekeeper to the Nation’ because of pride, or because the Licence-Quota Raj left Indians little choice?

How brand activism failed its biggest test during CJP protests

Next month, it will be interesting to see how brands plan their promotions for Independence Day, after having stayed silent on an issue which has made headlines for over a month.

Bollywood veteran Ashok Kumar’s ‘Rail Gaadi’ song gave rise to HIT spray brand promotion

In 'Desi Disruptors', Vispy Doctor and Vikrant Pande reveal how some of India's most iconic brands created entire markets just by gauging what people needed even before they knew it.

Will 2025 do for women’s cricket what 1983 did for men? Brands are fickle

When the Indian women’s cricket team brought home the World Cup, they also brought home a wave of brand deals and bigger endorsement cheques. The...

Mugli Ghutti 555 was homegrown brand from Paharganj. Then it challenged Baidyanath, Dabur

The story of Mugli Ghutti 555 began in 1918 when a self-taught practitioner of Ayurvedic medicine, experimented with various herbs to make traditional medicines.

From ‘how-to manuals’ to Rapidex English Speaking Course, Pustak Mahal is true Delhi brand

In the series of iconic ‘sticky brands’ of India, Pustak Mahal had to go through a discord before hitting a jackpot.

On Camera

Srinagar’s cinemas may have gone dark. Kashmir’s love for films never did

It seemed like J&K's battered past had taken a backseat, even if it was for the four days of the international film festival.

Global funds sour on India stocks as some cut allocation to zero

Weak corporate earnings and the lack of an AI investment theme are prompting global investors to cut India exposure.

‘Society as battlefield’: NATO cites Indian military paper on cognitive warfare. What it says

In a seminal work, former military officers Lt. Gen. D.S. Hooda & Lt. Col. Pavithran Rajan put forth a framework to approach cognitive warfare, called Socio-Technical-Cognitive Battlespace.

The real BRICS story is what China, Russia want & India wishes

India, China and Russia share more contradictions than congruence. Each has a different worldview, as also a different adversary. The rude fact is that BRICS is the most irrelevant of all such groupings.