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Thursday, April 30, 2026
TopicHero MotoCorp

Topic: Hero MotoCorp

Hero MotoCorp’s SS Rajamouli ad shows it wants to change how scooters are advertised

Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.

‘Why should boys have all the fun’—When Hero Honda took a marketing risk on Pleasure

In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.

‘EV segment a marathon, not a 100-metre race’ — Hero MotoCorp CEO Niranjan Gupta

Company plans to bring 3 new electric two-wheelers in the next 1 year — one scooter each in mid-price and economy segments, and one electric two-wheeler in B2B last-mile delivery segment.

ED seizes $3 mn property from Hero MotoCorp chairman Pawan Munjal in money laundering probe

In October, Delhi Police lodged case against Hero and Munjal on allegations of forgery, fraud by Brains Logistics, which provided manpower services to two-wheeler maker.

New Indian Harley-Davidson model X440 becomes costlier, Hero MotoCorp raises it by Rs 10,500

Harley-Davidson X440 will be priced at Rs 239,500 and above, with the hike applicable for all its variants, Hero said in a statement. Deliveries are expected to begin by October.

ED raids Hero MotoCorp Chairman Pawan Munjal’s Bangalore residence, reports CNBC-TV18

The raid comes in the wake of an ongoing alleged fund diversion investigation on the company ordered by the Ministry of Corporate Affairs in June.

Hero has brought Harley-Davidson to challenge Royal Enfield. Can the X440 shake middleweight?

With an aggressive price starting at Rs 2.29 lakh and going up to 2.69 lakh for the top model of the X440, Hero and Harley hope the market will reward them.

Hero MotoCorp CEO Pawan Munjal has global ambitions and Vida is his vehicle for that

Pawan Munjal might have been late to the EV game, but he knows that none of his rivals, even the newer ones, are anywhere near export ready.

Hero MotoCorp to launch first electric scooter under new ‘Vida’ brand in July

This is the first time Hero, the world's top two-wheeler maker, is switching to cleaner technology. Deliveries are set to begin later this year.

On Camera

History of Indians in the Arab world—port builders, Jat governor, translators, and slaves

From the buffalo herders who built one of the world’s greatest medieval ports to academics translating Sanskrit works, here is one part of the history of Indians in the Arab world.

Adani’s giant copper plant hits technical setbacks in first year

The 500,000 tonne-per-year plant produced just 94,000 tonnes of refined copper from April 2025 to February this year.

Indian drone tech company ideaForge signs MoU with Japanese firm to develop next-gen AI powered drones

By pairing Indian drone engineering with Japanese semiconductor expertise, the two firms aim to develop more advanced autonomous systems tailored to both defence & commercial use.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.