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Thursday, April 30, 2026
TopicDettol

Topic: Dettol

Dettol’s new ad shows why emotional storytelling still sells

What could have been just another Dettol Antiseptic Liquid commercial has struck a chord with the audience. Not because of a monologue or music, but the silent pain of a four-year-old.

Dettol-maker says no disinfectant should be ingested to cure Covid-19, after Trump comment

Reckitt Benckiser’s statement came a day after Donald Trump suggested the possibility of treating Covid-19 by injecting disinfectant into a infected person.

‘Ungliyon ko saaf corona’ — Dettol, Lifebuoy’s hand wash challenge gets record TikTok views

Hygiene brands Dettol and Lifebuoy's handwashing campaigns on TikTok have garnered 24.3 billion and 5.3 billion views respectively.

Now there’s an LED bulb to fight bacteria. Question is, do we really need it

With Crompton pushing its anti-bacterial LED bulb, ThePrint takes a look at the appeal of such products and the impact of a germ-free environment.

On Camera

Eight journalists, four states and 1 UT—how ThePrint covered 2026 Assembly elections

As I read through the reports by these journalists, it became clear that ThePrint’s coverage was more about depth than breadth.

Adani’s giant copper plant hits technical setbacks in first year

The 500,000 tonne-per-year plant produced just 94,000 tonnes of refined copper from April 2025 to February this year.

Indian drone tech company ideaForge signs MoU with Japanese firm to develop next-gen AI powered drones

By pairing Indian drone engineering with Japanese semiconductor expertise, the two firms aim to develop more advanced autonomous systems tailored to both defence & commercial use.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.