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Sunday, October 4, 2026

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TopicAd campaigns

Topic: ad campaigns

What happens when SRK, Ranbir and Alia brainstorm a Rungta TMT bars ad? Bollywood takes over

Latest Rungta Steel ad has SRK, Alia Bhatt and Ranbir Kapoor pitching their own TMT ideas. Who wins is the kicker.

BJP’s invisible campaigners in UP: Anonymous Meta pages spending Rs 15 lakh/month, BJP distances itself

Even before 2027 polls are called, anonymous Meta pages are spending heavily to praise Yogi Adityanath and attack Akhilesh Yadav and Congress in UP. Opposition pages spending under Rs 2,000.

Kriti Sanon’s Raksha Bandhan ad draws backlash over pet dog, ‘revealing’ outfit

Some viewers argue that the campaign prioritises a modern advertising language over the cultural traditions associated with the festival.

MTR’s ‘Sambar Anthem’ is going viral in Karnataka. Why it’s working better than a jingle

Is MTR’s Sambar Anthem brilliant marketing, or proof that Karnataka will drop everything for a decent sambar debate? It’s quite possibly both.

Men’s Skincare Janta Party wants regime change for Indian men. Fixderma ad plays politics

Fixderma, a new entrant in India’s men’s skincare market, has found a playful and topical groove in a category still stuck between preachy and performatively macho.

Dream11 to Castrol, brands are using fake Bollywood teasers. Bait-and-switch is getting old

Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'

Godrej’s Women’s Day campaign has a lesson for brands—be a voice, not an echo

Brands love trends because they offer instant engagement. The logic is simple: if people are talking about something, why not join in?

‘Extremely casteist’: Why Zomato pulled down its ‘Kachra’ campaign video on recycling plastics

The video featuring actor Aditya Lakhia received severe backlash from social media users who accused Zomato of drawing comparisons between ‘kachra’ (waste) & a marginalised group.

With ‘Mr Frog’, Amitabh & Rajinikanth, Karnataka EC gets comical in voter awareness campaign

The Election Commission is expected to announce the elections for Karnataka soon as the tenure of the legislative assembly ends on 24 May.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

On Camera

Starbucks has launched aloo posto burger for Pujo. It’s blasphemy to Bengalis

The ‘Amar Pujo, Amar Starbucks’ campaign also created Bhetki Bhaja Sandwich and Sorse Chicken Burger, but Bengalis drew a line when they saw aloo posto being butchered.

Insurance sold, not chosen: Why IRDAI wants to put the customer back at the centre

The regulator says insurance distribution has become too commission-driven. Its new proposal seeks to make sales more transparent, accountable and aligned with customer needs.

Drones for IAF are not revolutionary but evolutionary, says IAF chief

IAF chief Air Chief Marshal A.P. Singh has ruled out a separate drone force, saying that UAVs must operate with fighters and other existing technology.

India has always been a hard state under Gandhian cover. Nehru to Modi, leaders have reinforced it

Modern India might have been conjured up in the image of Gandhi. But India was never a Gandhian state. Founders of the Republic, be it Nehru or Patel, nursed zero such notions.