scorecardresearch
Tuesday, May 7, 2024
TopicAd campaigns

Topic: ad campaigns

‘Extremely casteist’: Why Zomato pulled down its ‘Kachra’ campaign video on recycling plastics

The video featuring actor Aditya Lakhia received severe backlash from social media users who accused Zomato of drawing comparisons between ‘kachra’ (waste) & a marginalised group.

With ‘Mr Frog’, Amitabh & Rajinikanth, Karnataka EC gets comical in voter awareness campaign

The Election Commission is expected to announce the elections for Karnataka soon as the tenure of the legislative assembly ends on 24 May.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

On Camera

AI is doing the brave work humans are still squeamish about—using they/them pronouns

The hullaballoo over LinkedIn bot’s pronoun use comes on a day when CJI DY Chandrachud used the phrase ‘pregnant person’ in his judgment. It is a thing now. Get with the programme.

Air India reduces baggage allowance by 5-15 kg, bringing it in line with rest of industry

Air India’s new policy, effective from 2 May, introduces new weight limits for tickets in each of the different 'fare families' — Comfort, Comfort Plus, and Flex.

Indian Coast Guard seizes Iranian fishing vessel, rescues six Indian crew members

The ICG said in a statement that the boat was seized and brought to Kochi for further investigation on May 6.

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.