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Thursday, August 13, 2026
TopicAd campaigns

Topic: ad campaigns

MTR’s ‘Sambar Anthem’ is going viral in Karnataka. Why it’s working better than a jingle

Is MTR’s Sambar Anthem brilliant marketing, or proof that Karnataka will drop everything for a decent sambar debate? It’s quite possibly both.

Men’s Skincare Janta Party wants regime change for Indian men. Fixderma ad plays politics

Fixderma, a new entrant in India’s men’s skincare market, has found a playful and topical groove in a category still stuck between preachy and performatively macho.

Dream11 to Castrol, brands are using fake Bollywood teasers. Bait-and-switch is getting old

Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'

Godrej’s Women’s Day campaign has a lesson for brands—be a voice, not an echo

Brands love trends because they offer instant engagement. The logic is simple: if people are talking about something, why not join in?

‘Extremely casteist’: Why Zomato pulled down its ‘Kachra’ campaign video on recycling plastics

The video featuring actor Aditya Lakhia received severe backlash from social media users who accused Zomato of drawing comparisons between ‘kachra’ (waste) & a marginalised group.

With ‘Mr Frog’, Amitabh & Rajinikanth, Karnataka EC gets comical in voter awareness campaign

The Election Commission is expected to announce the elections for Karnataka soon as the tenure of the legislative assembly ends on 24 May.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

On Camera

Why India must return the British loot in its museums

After Indonesia’s ministerial request at Bhopal, it’s time for joint action to remedy regional histories shaped by colonial looting.

Dalit finance body beneficiaries nearly halve as House panel flags funding drought, board vacancies

NSFDC beneficiaries fell from 1.18 lakh to 61,394 in a year as a Parliamentary panel flagged no fresh equity, nine board vacancies and weak state agencies.

India seeks 60 new transport aircraft for IAF, invites bids for a $10 billion deal

It is reliably learnt that Airbus, which had initially offered its A400M, is likely to sit it out since its aircraft outweighs requirements with payload capacity of 37 tonnes.

Guru RSS is cautioning shishya Modi govt. Bhagwat’s endorsement of Gen Z has an Indira lesson

It’s evident Bhagwat was watching from a distance and was worried about youth’s anger towards Modi govt. The first thing he did was to demolish any criticism of Gen Z protesters as anti-national.