New Delhi: An advertisement by Titan Group’s Tanishq Jewellery featuring an interfaith married couple has received severe backlash on Twitter, with ‘#BoycottTanishq’ among the top trends Monday.
More than 17,000 people tweeted with the hashtag calling for a ban on the advertisement and a boycott of the jewellery brand.
The advertisement, which was released on 9 October, shows a Muslim family preparing a traditional Hindu baby shower for their pregnant Hindu daughter-in-law.
Several users on the site accused the jewellery brand of promoting ‘love jihad and ‘fake secularism’ through the advertisement.
Following the backlash the YouTube link for the ad was made private, making it unavailable for people to view it.
‘Love jihad’ is a term coined by Hindu fundamentalist groups to refer to an alleged campaign by Muslims to convert Hindu girls in the guise of love.
What #tanishq is showing – HINDU girl 100% safe in Muslim house
What actual happening – Hindu Girl trapped in love jihad and get killed.
Hindu girls are 0% safe in other religion houses. So Don't go by this sick company mindset ?#BoycottTanishq— My Name is sanghi? (@bagga_daku) October 12, 2020
#BoycottTanishq
Dislike it and report.
why every time they promote lavjihad??
Tomorrow a hindu boy was lynched by muslim. pic.twitter.com/36M0yQagS7
— Prince Tiwary ?? (@pkt_india) October 12, 2020
ThePrint reached Tanishq’s public relations officer for a comment via email but did not receive a response till the time of publishing of this report.
Also read: For VHP, Bollywood Khans’ Hindu wives, New Year & birthday parties help spread ‘Love Jihad’
Promotion for new jewellery line
The advertisement by Tanishq promoted a new jewellery line called ‘Ekatvam‘.
In the 45-second advertisement, members of a Muslim family can be seen celebrating a traditional Hindu ceremony for their daughter-in-law who appears to be a South Indian.
The ceremony is called Seemantham or Valaikaapu where first-time mothers or recently-expecting mothers are given gold ornaments and food, and at times sandalwood is applied on their hands and faces, to pray for her safe delivery and happy life. It is typically celebrated in Andhra Pradesh, Tamil Nadu, Karnataka and Telangana.
The description of the video on YouTube also notes, “She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, cultures.”
The video has got more dislikes than likes on YouTube, with more than 2,000 people disliking the video and only 545 people liking it. The comments section has been disabled.
In the past, a Surf excel advertisement had also received backlash after it sought to promote its brand showing Hindu-Muslim harmony. Those criticising the advertisement called it “Hindu-phobic” and that it promoted “love jihad”.
Also read: 87% Indians find disclaimers in ads difficult to read, view or hear, survey finds
Instead of withdrawing the Ad, company should have put forward another Ad, wherein a muslim girl gets to celebrate Eid in a hindu family, but we all know what would happen then, with current scenario they are getting boycotted but if they were to go by my idea, the creative head of the Ad would have his head chopped, so secularism is actually a 2 way street, and we are in 2020 where 22% of the population still are called as minority and every politician and activist is working to please them.
Can Tanishq dare to show other way, muslim pregnant daughter in-law at hindu family.. if yes then nothing wrong.
They could make a realistic ad for you of Hindu in-laws forcing the pregnant Muslim girl to abort because the foetus is female.
Ah!! So many things to fight for the corrupt nation the blind media the brainwashed nation the dipping economy the brutal officials ..but we are confined to the narrow roads of religion ..rise above it every religion is equal it preaches love and harmony.. stop holding the flag of religious chauvinism.
So you guys are saying, a hindu daughter in law in a muslim household will suffer, is destined to suffer and there is no other way? There are no muslims who would respect the daughter in law’s religion, and not ask to convert and even go to the lengths to even celebrate the baby shower in Hindu tradition? And you call “that” as Love jihad??? Sigh.
And you guys keep saying, what if it happens the other way?. Yes what if it happens the other way. If a Hindu guy marries a muslim woman and not ask her to convert and the Hindu family celebrate the baby shower in muslim tradition, it sends the same message only. It doesn’t make any difference. And anyone getting triggered over that who didn’t get triggered over it is retarded just like most of the commenters here.
Take it for christian bride or husband in a different religious household as well. As long as they don’t ask either of them to convert to their religion and celebrate the ritual of the bride’s religion as well as the groom’s, it’s still progressive. And only retards would get butthurt over it.
I’m not denying the existence of forced conversion. It’s real. But you can’t deny progressive minds either.
Dear progressive mind- don’t be a fool.
Ask yourself a simple question; all these ad agencies run by Muslims, do they show the alternate scenario where a Hindu family is celebrating a Muslim daughter in law? Muslim groups will not allow that. It’s called the indoctrination of the weak mind; yours in this case!
Dear Trump,
I understand the concept that my behaviour would be a reflection of yours towards me there is nothing wrong in that. But I cannot, for the love of God, support the concept that my morality is a reflection of your morality, cause the day the mirror shatters you will be left with no morality. I understand and accept that there are bigots among muslims just like any other religion, but that doesn’t mean that I will stoop to the level of their bigotry and give up on my personal morals and ethics. Our values should come from within us and not be dictated by outside forces.
If this makes me a fool, then let it be. I’d rather die defending my foolish ideals rather than live to see the death of my values.
Excellent, hard-hitting comment Mr Deepu ! This Trump, like the other fascist bigot in Washington DC has been duly stumped by your unplayable delivery!
It is mind boggling indeed that in 2021, even educated Indian Hindus have fallen prey to the machinations and manipulations of the fascist, Nazi thugs of Nagpur. It is today impossible to even talk of Hindu-Muslim amity without the forces of Hindutva behaving like the Taliban of Afghanistan. One could excuse the Afghan Taliban as being a bunch of illiterate, unemployed peasants who did what they were paid to do. But the fact that educated Indian Hindus behave like this Trump character here is truly cause for concern.
Looking forward to more comments from people like Mr Deepu and Mr Gladvin Joshy.
Let them show muslim girl married and her baby shower in hindu households and his happy they can be… Can they
Secularism no one way traffic
How happy*
Compamy should have produce two ads…..
Well said!
May be people are hurt about not showing what happens to the Hindu girl after the function…she will be forcefully converted to Islam and beheaded if she refuses…
OMG!
Ramgopal the guy who was tortured in delhi. No need to tell but secularism cannot be a responsibility for a single community. #AllLiveMatters
Quite sick & tired of ads based on misconceptions about family traditions,religion,culture,KJo’s family dramas,Ekta Kapoor’s melodramatic serials….time to move on AD WORLD….. Need some ads which highlight the value,taste,aesthetics,price,design of the product….
Every person is having the right to anything or believe any religion in our country there no way you can violate the right even in marriage or advertisement also.
Every person is having the right to anything or believe any religion in our country there no way you can violate the right even in marriage or advertisement also
Majority of minority communities they didn’t listen to the Parliament debates on CAA and caused lots of hardships in Delhi by blocking roads. In Bangalore they caused terrorism.
Throughout the world in all airports r they r viewed with suspicion. Tanishq should be asked to withdraw the advertisement.
Muslims r uneducated, more conservative and listen to Mullahs. They didn’t listen to the Parliament debates on CAA and caused lots of hardships to Hindus in Delhi by blocking roads. In Bangalore they caused terrorism.
Throughout the world in all airports r they r viewed with suspicion. Tanishq should be asked to withdraw the advertisement.
“हिंदू तेरी कब्र खुलेगी AMU(Aligarh Muslim university) की धरती पर” this were slogan in protest for cause of national integrity in peaceful anti CAA protest.
After slogan students shouted, Allah ho akbar.
Tanishq ki jewelry kharidane ki aukat nahi, unake boycott se kya ghanta farak padega.?
Spread love
Not hate
it cell wale.
Spread love,not hatred
Quran walon,islam chodo insaan bano
We are falling a prey as victims for acts of division. Nothing else to add.
Sick mindset has no cure….
They are ok with Khudha Hafiz movie wherein a Hindu boy marries a muslim girl but if it’s opp then they call it Love Jihad… rubbish ppl
Ok, in that case, why don’t you welcome a hindu sons in law for all the women in your family & demonstrate what you are trying to preach??… Afterall, charity begins at home!
It isn’t a science theory to present you some proof! It’s about what an individual needs. If you are not aware about what is written in the Constitutional rights go read them and then defend your point!
As guess secularism needed to be coined as a subject in schools to make people understand what it really is!
Choudhary surname used by Hindus as well as muslims
dude just day before yesterday , rahul hindu guy killed for having a muslim girlfriend in delhi by girls relatives and friends. so gyan mat chodo. secularism ka thekra hindus ne liya kya bas ?
It is clear they wanted to provoke and see the reaction in this highly charged time. But fear and hatred of others ( by race, religion, language etc) is timeless and will continue forever. No amount of preaching or ad can remove this.
The writer has spread wrong information. “‘Love jihad’ is a term coined by Hindu extremist groups”
The term Love Jihad was coined by Christian groups in Kerala not by Hindu groups.
BTW, Kerala Catholic Bishops Council, Hindu Groups, Sikh Council in Britain, Kerala High Court, NIA , British Human Rights groups have all acknowledged a pattern of luring with love to convert to Islam in these cases.
Absolutely correct! The brainwashed leftist fools at The Print think we common Indians are also fools like them & carry on with their paid agenda!
Couldn’t agree more!
What’s wrong in this , if they are promoting any product then why the hell aare u jealyy?
Those who think it is an issue find the divide as an opportunity. You are making more holes to drain the water from the other. Can’t you see the boat is sinking?
Just stop having perception and there will be no love jihad. Stop being a hypocrite becoz you won’t boycott the add if there was a muslim daughter in law of a hindu family
They won’t make such an ad coz if they do the peaceful community will do some peaceful protests against it.
Are they(Tanishq) paid by international organisations to
to promote religious conflicts in society.
Just abt a week back a 18 yr old Hindu Boy ‘Rahul’ was thrashed so brutally that Doctors couldn’t save him!!! This boy was killed by Muslim family just because he was dating their muslim daughter…in another incident a while back, a Hindu boy was cut n slit by Muslims coz he wanted to marry their Muslim girl & all this happened in d heart of India’s capital Delhi!! When it has been a Historic Dirty Truth that over 95% of Indian Muslim population has been a FORCED Converts of Moghul rule which has still not gone out of muslims in India tdy Then Tanishq can’t play Innocent card in such cases. After Movies, now this Islam PR machine is infecting Advertisements too….good that such one sided Love Advocates r being identified & called out.
Very beautiful Ad of Tanishq. It is showing humanity is great and does not matter whatever the religion is. We have to treat the women with love and respect.
screw that. humanity my foot. would u allow ur non muslim wife to be non muslim
Dear Kaafir, I dont have a non-muslim wife. I am happy with my family.
I’m with Tanishq. I don’t find any myths in their and I strongly believe and support celebration of together beyond then the religion.
Jai Hind. Jai Bharat.
I am with you Indian !
It is much better to celebrate togetherness than division and ahte. Alas, Hindutva ideology seems to have penetrated even into the households of educated Indians. I now see hate where there was none.
One hopes that these dark forces of Hindutva fade away. Should they gain morre footing in the country, India will become a Hindu mirror image of the Islamic Republic of Pakistan. And we all know what happened to that country …
Great message… love the thought.
For those who dislike – grow up assholes, you are no one to judge.
Who are u then ?
Mind your own business dude, let people do whatever makes them happy
Sure you must be a Muslim our seed of a Muslim for saying such a thing. Strategic plantation of seeds into non believers is a road to heaven for Muslims.
You are either naive or a punk who seeks attention!! Which are you?
Before saying anything to others first check the facts and statistics. Because you are nieve does not means everyone else are idiots.
I don’t understand, why are Tanishq is showing a Hindu “daughter in law” to a muslim family and glorifying it?
Why dont they show a Muslim daughter in law in their Advertisement with a Hindu family?
After all every body knows that they can say anything and they can do anything by *Insulting Hindu Sentiments* and Hindus will be *Silent Impotant Viewer*
They are showing that the Muslim family is engaging in a Hindu festival for their daughter in-law. If anything, this could be offensive to Islamic fundamentalists. IDK what offends Hindus here? That your daughter is not your property and she can choose for herself?
If a muslim daughter in law comes in a Ad then she will wear Burqa. No jewel can be shown in the Ad?
See, if a Hindu guy married a muslim girl, and celebrated the baby shower in the Muslim tradition since the daughter in law is muslim, it would give the same message. Would you be triggered at that as well? Stop being a hypocrite. The ad definitely didn’t show any conversion. The girl stayed hindu after marriage, moreover the family in the ad even decided to celebrate the Hindu ritual. Which would definitely cause a backlash among their own community. So the ad was definitely progressive. It’s just the thoughts of people that are backwards.
Excellent comment Mr Gladvin Joshy !
You elegantly expose the hypocrisy of the Hindutva crowd. Sad that India is slowly degenerating into a Pakistan. Catalysed as it were by the fascist forces of Hindutva which even educated Hindus think is the same as Hinduism.
Absolutely
Tanishk Just make another ad with muslim daughter in law simple problem solved
This is the best proposal. Let the company quickly oblige. Otherwise it must offer apology to the majority Hindu society. This thing can’t be tolerated by Hindus who are traditionally liberal.
People who tweeted including Kangana were silent on Hatras rape case. What kind of society we are leaving for coming generations ?
It’s mere an ad and how one thinks shows current condition of India. Yes they are right what Congress could not do in 70 years BJP has done it in 7 yrs. Hate at its peak ! But every thing that climbs up falls one day.
Tanishk Just make another ad with muslim daughter in law simple problem solved
impossible they dont have dare to do that
Don’t see any wrong in this…wake up people…
Agreed
What kind of people do we have here? Ranting over an advertisement. Companies do advertisement to sell their products, not bcoz they are pro-religion or anti-religion. Everybody is out of their senses!!! I wish all the energy was diverted to a better cause.
Tell it to yourself when a muslim girl marries a hindu boi, Muslims term her non muslim.
Hindu girl marries Muslim boi, she has to either get converted or killed
Show Muslim pregnants enjoying her god bharai.. And double the sales
Beggar community can’t buy gold now anyways
Will you be so liberal if it is Shown the other way i.e a Muslim daughter in law in a Hindu family? Fake and sick minded people who want to kill others by declaring fatwa are teaching others how to respect other religions.
Where was this logic when someone drew a cartoon?
You are saying why not the other way round….see non Muslim girls are more liberal more secular and less rigid while Muslim girls are more orthodox thinking they are from some superior sect so they rarely convert for inter car marriage.Same is true for brahmin girl and dalit boy.There is nothing like love jihad…it is an imaginary shosha a hoax
.
This is a strong message to, Ratan tata to blindly love his country man, and give 60% of his turnover, /revinue to charity and to stop praising his employees.
He had been feeding a snake
Such hatered never occurs in comments and Twitter never trends if a hindu man marries a muslim girl…?
Such a hyppocracy?
High intelligence under this Add preparation to promote Love Jihadi and covert Indians into Islam. They fund these add agencies secretly to utilise for religion promotion. The Govt. must be vigilant.
Bro Muslims are also Indians!!!
What do you mean by indians to islam? India is not only for hindus, muslims or people belongs to any other religion. By constitution it is secular. Also which part of the ad makes you think that she is converted. She is dressed like a south indian hindu women. It’s not necessary to convert to any religion for an interfaith marriage. Also marriage is nothing to do with religion. Just have some thoughts before writing such comments.
People like you are the reason behind this hatred in this secular country. But your thinking or imagination will not make a thing like it…so plz stop spreading this nonsense..
People judge others till there they can think. And I think you just have this much of thinking ability to think on such a cheap level..Feeling sorry for you..
Religious intolerance is still a big problem in India in the year 2020.
Tanishq is committing suicide. If it’s going to continue we r not going to buy any of the TATA products.
Good we don’t need dumb guys who spout religious intolerance in 2020. What rubbish
The term Love Jihad was coined by a catholic bishop of Kerala.
Why u don’t show this ad in opposite way
A Muslim man can marry four women and surprise is that if all of them would be Hindus , the Government has no law against it and neither any hindu religious leader will pass an order.
But A Hindu man can marry only one , and even that one can’t be muslim, CAN A HINDU MAN HAS RIGHT TO MARRY FOUR MUSLIM WOMEN ? No, that is where impartiality by Constitution makers was made ! But the Government has no courage to do this. The law of equality must be applied and hindu man must be allowed legally to marry four women with legal protection.
HAS THE GOVERNMENT GIVEN RIGHT TO MUSLIMS TO MANAGE INDIAN WOMEN BY GIVING THEM SUCH EXTRA RIGHT IN OUR COUNTRY’S. EITHER GO AGAINST IT OR GIVE ALL EQUAL RIGHTS.????
Thakur, dont be jealous. Research the reason for multiple marriage. In future, 50 women will have 1 man as the female ratio will be higher.
Idiot. How many Muslim men have married four wives. How many have you seen. You are not bothered about muslim marrying more than one but you are not able to.
Why allow hindu man to marry 4 times and make the population multiply at 4x speed ? Why considering women as mere object which you can collect in any number ? Better to ban the law of 4time marriage among Muslim men.
Why allow hindu man to marry 4 times and make the population multiply at four x speed ? Why considering women as mere objects which you can collect in any number ? Better to ban the law of 4times marriage among Muslim men.
Thakur Ji, you are right in demanding equal rights to all people, if that’s what you implied from your statement; but I definitely don’t think you could question someone’s faith and confuse that with administration and its policies. Here, the number of legal marriages pertained to either a Hindu or a Muslim, is solely based on the Marriage acts of respective religions. If you feel that you have an advantage just believing in another faith, feel free to adopt a new religion. But that would never give you the right of ranting on social media about someone else’s privileges. And another thing, if there actually exists an idea case of a Muslim marrying 4 Hindu girls on the newly circulated “Love Jihad” it just proves that they’re are more people without common sense or basic education or self respect; if any other case the administration should be willing to prohibit and come forward to solve such matters on the discretion of the people involved. That’s how complicated matters are in our country. Try to understand it or else refrain from thinking but please don’t brush up political and administrational crap which you are unaware of in your first place.
I don’t understand. Your objection to to muslim man having 4 wives is equality? Really? How about you talk about the predicament of 4 women? May be then you’ll be taken seriously. It seems like you are not worried for what is right and what is wrong, but are jealous that you can’t have four wives while a muslim man can? Man you have to get your priorities right??
Thakur Shreekanth Rathore Saab: You bray:
“.. A Hindu man can marry only one ..”
I guess you had forgotten the story of Dilawar Khan and Aishya Bibi, better known as Dharmendra and Hema Malini.
Also, please take a trip to say Tamilnadu where you will find an institution called as “chinna veedu” which in Tamil literally translates into “small house”. This is an arrangemnet whereby a somewhat successful, middle-aged man, not content with being thrashed by wife # 1 and not learning from that, decides to hitch himself to wife #2 . Of course, our intrepid hero has the foresight to keep wife #1 away from wife # 2 to prevent thermonuclear explosions and hence gets the latter a separate house which is the “chinna veedu” I refer to. Incidentally, the chinna veedu or “small house” may often be bigger than the primary house but that is another titillating discussion – all sorts of puns intended here !
Another thing Thakur saab. Polygamy is actually highest in tribal communities and little can be done to stop that.
But in any case, I suggest you take a trip to the village of Fattepur in UP where polygamy among Hindus is rife, see the article “In this UP village, polygamy is the key to respectability” at
ref: bit.ly/2SPAVJZ. The horny men of Fattepur are a very pragmatic lot – they keep a wife in the village and another one in the city where they work ! In some cases, they even have 3 wives.
Takaur saab: I guess you need to revisit your claim “.. A Hindu man can marry only one ..” Or better still why not move to Fattepur and try out the chinna veedu paradigm they have there ?
When you don’t know the actual reason, then you shouldn’t talk. Its not related to constitution of India but it is difference in religious point of view.
Boycott tanishq ..jewelry…..
How could Tanisq hurt the sentiments of Hindus?Has this been done on purpose?Very unfortunate??
We are definitely progressing. Just backwards.
Pretty much what they call human de-evolution.
Well this is just an Ad that shows an Hindu girl with a Muslim boy, and apparently it’s a crime … What about all the movies across India and in multiple languages where Hindu men love and marry Muslim girls that’s has been fed into every house hold across multiple decades … ? Food for thought
Political parties need continuous enmity and low intensity turmoil to keep their base energized against a common enemy.
Muslims in India are that common enemy that brings Hindus together. In reality there are no real problems created by Muslims, it is insane to think that 85% population can have any threat from Muslims. Muslims live in their ghettos and do not much interact with Hindus except for business/commercial reasons.
The biggest problem is that this low intensity hatred based politics has its own cost and holds back the progress of the country.
Very unfortunate to see the level of interest in India in things that are meaningless and waste of time
Dear, your culture promoted “PROSTITUTION,” It’s not a natural religion.You made it accordingly…pity on you…
Hey ..hey .. no one give af at the end of the day they all make money and you don’t so stfu
Alleged? Aaye din Muslim ladke Hindu bann ke shaadi karte rehte hai. Aur phir ladki ko either convert kar dete hai ya maar dete hai. Behnchodon, agar shaadi honestly ho bhi jaye, bacche kaun si religion ke hote hai?
Sabko pata hai.
Journalism chudwa rahe ho, inn sab khabron ki khabar nahin? Bhakk. Love Jihad is a reality. Tumhare sickular gaand mein ghuse ya na ghuse.
Saif kareena
Sharukh Gauri
Amir kiran
Azhar Sangeeta
Hrithik suzanne khan
Nice jodi?
Search the jabed of your dad, grant dad’s.. Great grand… When you stop finding that’s where you’re converted
Go get a dna test and help yourselves
मधुबाला और किशोर कुमार
जरीना वहाब और आदित्य पंचोली
सोहा अली खान और कुणाल खेमू
संजय दत्त और मान्यता
Nice Jodi ?
See what your great religion says in dirty SHARIAH speaks about a your girl NOT to marry a Hindu boy, write a poem on that too PlG.
Always, there should be multiple ads, one showing Hindu boy and a Muslim girl, another Sikh boy and a Muslim girl, then, another Buddhist boy and a Muslim girl then, Muslim boy and any other religion girl.
Automatically, non- sense will go away from the society or people will fast come to acknowledge , who the odd man out or society is.
Shame on Tata
Now these corporates wanna start brainwashing Hindus too.
Hindustan Unilever put in an ad making fun of the Kumbh mela.. why are Hindus soft targets to make fun of thiwrnrelifiok and then to sell them products.
Respect and honor all human beings irrespective of their religion, color, race, sex, language, status, property, birth, profession/job, and so on. – Quran
Dear Atheeq, please read these sermons to that Muslim family who brutally murdered a hindu guy Rahul in Delhi because he was talking to the girl in their family . The funny thing is you encourage a Muslim guy marrying a hindu girl and converting her to your faith but you cannot tolerate a hindu guy marrying a Muslim girl. Respect is not a one way street but Muslims are not capable to respect other religions.
They are double faced
Thakur, grow up.
Dear Shiva, love is blind. It does not see any religion, color,etc. Why dont you preach this in your community instead of advising me?
Well said..hit the nail on its head..
Opposite why not acceptable??????
Apka dharm yeh sab celebrate karne ki ijajat toh deta nahi fir fake promotion kis baat ka
Takiya!
Don’t Miss lead Bro ….!! HISTORY IS WITNESSED …..How Your So Called Religion Of Peace …Had Done ! how many Atrocities and Mass Executions several by Muslim Rulers , and islamic religious preachers UPON
OTHER RELIGIOUS COMMUNITIES … ….So.Don’t give misinformation ABOUT your religion Of Islam ???
Brands like Tata bhi aajkal logon ko ungli karne mein lage hai. Sahi jaa rahe ho.
Due to the current economic situation, most people are anxious and already on the edge and upar se sensitive ads thopaa jaa raha hai. Secular hota agar dono taraf se adla badli kar ke dikate is ad mein……problem isiliye hua kyunki yahaan par sirf ek side ko tolerant bataaya jaa raha hai.Mirchi toh lagni hi thi…..Thanks to the idiots at the ad agency and the approvers at Tanishq.
Pfft. Liar.
When u said quran in last that’s it ur done ..this is called fake secularism
If you do not know about Islam then please keep quite. Do not call it fake. Bad people are there in all religions. That does not mean religion is Bad.
You disrespect your fellow human beings and hurting their beliefs?