Brandma

Illustration by Soham Sen | ThePrint Team

Ratnam pens — the ‘swadeshi’ pens that were made on Mahatma Gandhi’s demand

The Ratnam pen, named after its founder K.V. Ratnam, has, since its inception in 1932, been a symbol of India’s swadeshi movement.
Illustration Soham Sen

Hum Log, India’s first soap opera and DD’s experiment with foreign cinema

The family drama with a social message, Hum Log was a pan-India favourite that everyone identified with.
Illustration: Soham Sen | ThePrint

Televista — how good ads and an easy name made the TV brand ‘The Big Name’ in 1970s

In 1975, Televista found itself slipping into the unenviable position of being the “second best” when Weston took over the mantle of being the market leader.
Graphics: Soham Sen | ThePrint

How Coke came to be known as Thanda and will now be synonymous with Ilaiyaraaja

Legendary music composer Ilaiyaraaja is all set for his ad world debut with a jingle for the beverage giant.
Idhar Udhar

Idhar Udhar, the Hindi sitcom we desperately need today

Starring actor-sister duo Ratna Pathak Shah & Supriya Pathak, this hilarious 1980s show portrayed two young women living independently with two men.
Illustration by Soham Sen | ThePrint

Boroline — the cure-all that is stuck in time but still brings joy, especially to Bengalis

The humble antiseptic cream was a by-product of the Swadeshi movement, but continues to be vouched for — even by the millennials.
Illustration by Soham Sen | ThePrint

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

The boat-shaped soap was a case of great advertising that just didn't work.
Fauji set Shah Rukh Khan on to the path of superstardom in the 80s | Images: YouTube | ThePrint

Fauji: The show that launched a broody, chain-smoking SRK on the path to Bollywood glory

From nearly going to jail to babysitting duty on set, a behind-the-scenes look at the show that catapulted Shah Rukh Khan to stardom.

‘Man’s best friend’ — cult Czech classic bike Jawa is back because the brand never died

After two decades, the sturdy, beautifully designed race-track favourite is back in Indian markets. But its fans say Jawa never really went away.
Illustration by Soham Sen | ThePrint

With Ulta Pulta, Jaspal Bhatti spearheaded a brand of sharp political satire

Long before YouTube gave us AIB and Kunal Kamra, Doordarshan televised the variety sketch show that took on corruption in all its forms.

On Camera

File image of Pakistan Prime Minister Imran Khan | Photo: ANI via Reuters

Pakistani doctors need PPE to fight Covid-19, PM Imran Khan puts paper tigers on the job

Perhaps Pakistan’s more serious bodies dealing with the coronavirus crisis weren't up to the task. It seems the Corona Relief Tiger Force was just what the doctor prescribed.

Is talk of lifting lockdown premature or is it necessary to allow some economic activity?

As the Narendra Modi government considers the option of extending the Covid-19 lockdown beyond 14 April, concerns around its impact on the economy are growing.

Defence

USS Theodore Roosevelt. Photo | Bloomberg

Indian Navy veterans slam ‘childish’ US response to Roosevelt ship incident

Former Navy Chief Admiral Arun Prakash says captain of USS Theodore Roosevelt should’ve resigned if he felt system let him down, rather than leaking mail to media.

Poke fun at taali, thaali, diya and mombatti all you want. Modi couldn’t care less

Modi knows who he needs to speak to, who he should toss, who he can address in kind. People accuse him of infantilising his voters, but it’s a winning strategy.