Wednesday, December 7, 2022

Brandma

Fuss over Ranveer Singh’s nude photos isn’t a first, Milind Soman-Madhu Sapre ad is a reminder

A 1995 advertisement for the shoe brand courted controversy for featuring nude photographs of the two models. The brain behind the campaign was advertising legend Elsie Nanji.

‘Karamchand’ — detective series with a carrot-munching sleuth who made investigation look cool

Launched on Doordarshan in 1985, the show starred actors Pankaj Kapur and Sushmita Mukherjee as the lead characters. It was written by Sudhir Mishra.

BBM — instant messaging app that ruled business & wooed young users before it became not so cool

BBM, or BlackBerry Messenger, represented a transitional period in the world of instant communication and left a significant mark on popular urban culture of the mid-2000s to 2010.

Bournvita Quiz Contest — from radio to tv & digital space, a show that evolved with the times

What began in 1972 as a competition hosted in schools, the show went through several stages of evolution, including one that was hosted by Derek O’Brien.

Thums Up — Legendary Indian cola that beverage giant Coca-Cola tried to ‘kill’

Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.

From Lakshmi to Lakmé — story of India’s first cosmetic brand, envisioned by PM Nehru

The brand was named after the popular French opera Lakmé, which in turn is the French word for goddess Lakshmi.

‘Shararat’ — the sitcom Indian kids tuned to for daily dose of magic before Harry Potter

‘Shararat – Thoda Jaadu, Thodi Nazaakat’ aired on Star Plus from 24 January, 2003 to 17 November, 2006, and centered around the lives of three generations of friendly witches.

Radio Ceylon — the Sri Lankan channel India turned to when AIR banned film music in 1952

In its heydays, Radio Ceylon had managed to capture all of India’s major vernacular markets, by dividing the day’s programming schedule into Hindi, Tamil and Telugu segments.

‘Lux girl’ — Bollywood’s own soap brand that brought affordable luxury to all

Targeting the upper and middle-class population, Lux branded itself as the 'secret behind beautiful faces' in the Hindi film industry.

Farewell, Apple iPod — the music player & trendsetter that revolutionised listening

iPod was launched by Apple in 2001. It wasn't the first MP3 player in the market at the time but bigger storage and a longer battery life made the device an instant hit.

On Camera

YourTurn

File photo of AIIMS, New Delhi | Manisha Mondal | ThePrint

Taiwan learnt to deal with China’s cyberattacks. India can take tips

Gone are the days when China’s cyber espionage campaigns were targeted at Tibetans in Dharamsala. We now live in a world where Chinese threats target India’s critical infrastructure.
Female labour force participation in India is among the lowest in the world, according to World Bank | ANI 

‘Remarkably resilient, better prepared’: World Bank revises India’s economic growth to...

Strong macroeconomic fundamentals have placed India in good stead compared to other emerging market economies, says World Bank. Lowers next year’s growth estimate from 7% to 6.6%.

Defence

Illustration by Soham Sen, ThePrint

How Arunachal is front & centre in Modi govt’s massive border...

Of total highway projects worth Rs 1.6 lakh cr announced for Northeast last month, Arunachal got the lion’s share. Meanwhile, BRO’s outlay also saw a significant jump this year.
Illustration: Soham Sen | ThePrint

Gujarat election is anything but dull. BJP’s political neurosis about AAP...

Gujarat is the only state where Modi is directly in contention. Even if he wins, the team that runs him closest has much to gain.