Tuesday, 5 July, 2022

Brandma

‘Washing powder Nirma, washing powder Nirma’: A simple jingle that became earworm for millions

Even today, the jingle is so popular that people automatically associate the words 'washing powder' with Nirma. Memes based on it are a staple of the internet.

BPL, India’s former favourite TV brand is making a comeback. Thanks to Reliance

Launched in 1963, BPL had its peak in the '90s, when the company was selling more than a million TV sets in India a month.

Before Apple & Android’s world domination, the unbreakable Nokia was the mobile phone to have

Whether it's the 3310/3330 model first released in 2000 or the 6110 model from the ‘90s, Nokia phones have always been synonymous with sturdiness and durability. And they had games too.

‘Isko laga dala toh life jingalala’ — how ‘premium’ Tata Sky made its way to Indian homes

Tata Sky revolutionised the television industry in India and the jingle 'Isko laga dala toh life jingalala' became an instant hit.

Cadbury Double Decker — ‘underrated’ chocolate bar done in by a 5 star ‘identity crisis’

The Double Decker was first launched in 1976 and was a combination of crispy cereal, nougat, and milk chocolate. The chocolate bar derived its name from the double-decker buses.

‘School chalein hum’: The Sarva Shiksha Abhiyan ad campaign that’s much more than nostalgia

In the early 2000s, 'School chalein hum' was heard playing on television sets with the regularity of a daily news bulletin. It was after all the TV ad campaign of the Vajpayee govt's Sarva Shiksha Abhiyan.

Takeshi’s Castle, a Japanese gameshow Indians took to heart thanks to Jaaved Jaaferi’s take-offs

The show first aired in India in 2005 on Pogo channel, and gained the cult status it did due to actor Jaaved Jaaferi's hilarious voiceovers

Coffee, orange, milk to Ecuador, Peru — how Amul’s ‘dark revolution’ changed the chocolate game

Amul's dark chocolate range is now one of its USPs. But for people who saw the '80s, '90s, it's hard to forget the small chocolate bars that were considered a treat back then.

When Hutch sold the idea of a loyal network but instead triggered a pug mania in India

Hutch campaign about a boy and his loyal dog following him, to draw a parallel to the network, was conceptualised by Ogilvy & Mather with the idea of associating emotions to technology.

‘Yeh Dil Maange More’ – The Pepsi slogan now synonymous with Kargil braveheart Vikram Batra

Released in 1998, the ad slogan lives on in public memory, even after the brand has moved on to other jingles, owing to Shershaah Vikram Batra, who made it his 'call cry' in the Kargil War of 1999.

On Camera

YourTurn

(L-R) Joe Biden, Xi Jinping, and Narendra Modi | ThePrint

India has interests on both sides of US-China divide. Cold War holds clues for path ahead

India’s strategic balance is weighted towards the West and its economic balance is towards China. But it needs more to build a multipolar world order.
Illustration by Soham Sen

Keep calm and carry on: Unlike wheat, rice isn’t hot yet

The world is worried that India might restrict exports of rice after wheat, pushing prices higher and worsening global food security.

Defence

ThePrint team | Rafale M jet (left) and Boeing's F/A-18 Super Hornet (right)

Indian Navy to go for govt-to-govt deal with US or France for fighter planes

Navy is in the process of expediting a trial report into operational demonstration by Rafale M of French firm Dassault Aviation and F/A 18 Super Hornet of American company Boeing.

Moral, political & ideological questions on Maharashtra: 1st is simplest to answer, 3rd trickiest

What is Shiv Sena’s ideology? We might say it’s been a convenient mix of extreme ethnic chauvinism & unforgiving Hindutva. Within the second, the party retained space to manoeuvre.
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