Monday, 6 December, 2021
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Brandma

Convalescent, healthier than milk — Complan’s turbulent journey with its ‘tall claims’

Over the years, Complan has employed several advertising tactics to draw consumers including claiming that it is healthier than milk and that it increases children's heights.
Illustration by Ramandeep Kaur

‘Wagle ki Duniya’, the lovable, comical hit DD show that captured 80’s Indian middle class

Based on characters originally created by noted cartoonist R.K. Laxman, the 13-episode show 'Wagle ki Duniya' aired on DD National from 1988-1990. A reboot of the show aired earlier this month.
Illustration: Ramandeep Kaur | ThePrint

Real story this Valentine’s Day is how heart-shaped chocolate became inseparable from 14 Feb

Cadbury to Kitkat, most every confectionary company and home baker goes for heart-shaped treats on Valentine's Day. The history of this association dates back to the 1800s.

50 yrs & still ticking — Ajanta, world’s largest wall clock maker, remains an Indian favourite

Ajanta, founded by Odhavjibhai R. Patel with Rs 1 lakh in 1971, is now being run by the third generation in the family and registered a turnover of Rs 1,200 crore in 2019.
Illustration: Ramandeep Kaur | ThePrint

M.A.D with Rob, the 2000s craft show on Pogo that turned kids into DIY experts

M.A.D. was anchored by Harun Robert aka Rob, an NID graduate, who could used simple craft tools to turn everyday objects into art.
Illustration: Ramandeep Kaur | ThePrint

From Amitabh Bachchan’s Coolie to Tata Nano & the tricolour — see India through a matchbox

Matchboxes are a blindspot for many, but if you pay closer attention, you'll see a showcase of India's vibrant culture in beautiful illustrations, no matter which 'brand' you pick up.

‘Wakao!’ — the whacky Vanilla Coke ad starring Vivek Oberoi that fizzled out very quickly

The retro-themed advertisement for Vanilla Coke, launched in 2004, was aimed at the youth and played frequently on channels like MTV, Channel [V], HBO and AXN.
Illustration by Ramandeep Kaur | ThePrint

Ruf & Tuf — the ‘fitted’ denims Akshay Kumar wore, your tailor stitched, & made 1990s ‘cool’

Ruf & Tuf jeans were the first 'branded' pair of denims for many Indians, and traces its origins to an Independence-era company that answered Gandhi's Swadeshi call.
Action shows illustration

‘O ho ho school time, Action ka school time’ — the unforgettable ad jingle for every 90s kid

An unforgettable advertisement from the 1990s, the Action Shoes ad combined all the fun and nostalgic parts of school life.

This sandalwood soap, integral to most Kannadigas’ identity, traces its origins back to WW1

Oval-shaped, biscuit-coloured Mysore Sandal Soap owes its signature scent to 'Soap Sastry', one of India's first industrial chemists who travelled to England & US to make the soap.

On Camera

YourTurn

Here’s how an organisation tried to buy the original US Constitution with cryptocurrency

A bid by crowdfunders to buy a historic copy of the US Constitution has focused attention on DAOs — a part of the new wave of digital investing.

Defence

Fourteen people, including 13 civilians and a soldier, died in an alleged ambush gone awry at Nagaland's Mon Saturday | ANI

Intel behind ‘botched’ Nagaland ambush will be probed too as tensions over civilian deaths grow

Various Naga groups have called for a bandh Monday in view of the killings. Army and Assam Rifles have issued a directive asking all units in Nagaland to remain alert.

Yes, UPA’s dead. But here’s what Mamata, PK are saying about Congress & why that’s right too

Even in its second successive annihilation by BJP, Congress retained a solid block of 20% votes. That’s why all of BJP’s victims want the Congress at the core of their challenge.
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