Brandma

Illustration by Soham Sen | ThePrint

Mangola, a slurpy, happy feeling that wasn’t cool enough for Frooti & Pepsi generation

Homegrown Parsi company Duke and Sons gave Mumbai its first mango-based drink, but couldn't survive in the post-liberalisation heat.
Illustration by Soham Sen | ThePrint

How Dyanora TV kept its consumers ‘in touch’ with the latest technology

Ruling the television market during the time of the license raj, this TV set became the one to buy.

Rola Cola is back, thanks to the power of nostalgia, social media and a sweet price-point

Parle relaunched Rola Cola this week after 13 years thanks to a social media movement #BringBackRolaCola.
Graphic by Arindam Mukherjee | ThePrint

Charminar — the ‘rugged’ cigarettes that promoted toxic masculinity

The brand endorsed an idea of masculinity that involved men inviting you to hold that cigarette as an extension of your hand because that’s what would ‘satisfy’ you.
Target's stories focused on real life situations and relatable problems for children of the 80s and 90s | Facebook

Target — the kids’ magazine of the ’80s that has spawned fan groups in the new millennium

During the times of Champak and Tinkle, this children’s magazine was ahead of its time in its writing and art. 
Graphic by Soham Sen

Mungerilal Ke Haseen Sapne: India’s Walter Mitty and a popular political tool

The Doordarshan show about an adventurous daydreamer made Raghubir Yadav a star.
A screengrab from the famous doodh advertisement | YouTube

When ’90s kids were getting drawn to cola, this Doodh ad made drinking milk cool again

When children wanted soft drinks & adults thought they didn't need milk, 'Doodh Doodh Doodh Doodh' jingle reminded them milk was still important, & fun.
Image adapted from the serial Udaan

Udaan — DD series on life of DGP Kanchan Chaudhary inspired an entire generation of women

India's first woman DGP India's first woman DGP Kanchan Chaudhary Bhattacharya, the inspiration for Doordarshan’s popular show Udaan, has left behind a large legacy.

Bajaj Tempo Matador: The camper van with a cult following

From featuring in Bollywood films to being acquired by vintage car collectors, the classic Matador lives on in popular culture and imagination.
Illustration: Soham Sen | ThePrint

Forhan’s, the toothpaste that took care of a generation’s pearly whites

A bitter toothpaste that left a generation of Indians with sweet memories.

On Camera

A pedestrian crosses a nearly empty street in the Times Square neighborhood of New York, US | Bloomberg

We must not return to work for now. Covid’s not over yet, says a virologist in letter to son

If everyone goes back to work as soon as the ‘curve bends downwards’, it's guaranteed you'll get a second wave of infections in Europe.

Is forcing private labs to make Covid-19 tests free the only way to stop spread of infection?

The Supreme Court directed the central government to make Covid-19 testing by private laboratories free of charge Wednesday.

Defence

Col Navjot Singh Bal | special arrangement

Col Navjot Singh Bal, Shaurya Chakra awardee and icon for many, loses battle with cancer

Despite losing an arm to cancer, Col Navjot Singh Bal continued to serve in 2 Para as the commanding officer and even learnt to fire with his left hand.

Poke fun at taali, thaali, diya and mombatti all you want. Modi couldn’t care less

Modi knows who he needs to speak to, who he should toss, who he can address in kind. People accuse him of infantilising his voters, but it’s a winning strategy.