Friday, 7 October, 2022

Brandma

Godrej Vatni was India’s foremost Swadeshi soap, and it didn’t remind you of Partition

Godrej Vatni soap continued to carry the map of undivided India for many years, even after Partition.

Phantom comics to political exposés: How Illustrated Weekly became a must-read

Under editors like Khushwant Singh, M.V. Kamath and Pritish Nandy, the magazine captured the imagination of urban erudite readers.

Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out

Caught between two worlds, McDowell’s Thril cola made an impact in India, but briefly.

ECE bulb hi laana: How a boring brand name got etched in Indian memory

The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.

Lambretta: The Italian two-wheeler that became a ‘dad scooter’ for the big Indian family

The much-loved Lambretta is scheduled for a comeback in India with its retro-cool look.

Photography for all: The Hot Shot camera changed the way Indians clicked

The ease of photography with mini Hot Shot cameras meant more candid and fun family albums.

Big Fun: The bubble gum whose claim to fame was its freebie cricket cards

Big Fun’s promotional strategy of giving sports cards with each bubble gum became an instant hit in the 1980s.

Devil’s in the detail: How Onida TV became a household name in the ’80s

Onida’s new TV came when the market was flooded by Sony, BPL and Videocon sets, but it brought home what none of the others could – neighbour’s envy.

India’s first ‘big’ bathing soap failed because it was OK

The ads for Tata's OK soap were hugely popular, but its name and branding let it down.

Before foreign cars came to India, there was foreign-looking Contessa that defined class

The first big, long car in the Indian market also seemingly created a class divide between those with Ambassadors and those who drove Contessa.

On Camera

YourTurn

A woman walks past the logo of the Securities and Exchange Board of India (SEBI), at its headquarters in Mumbai, India | Reuters

SEBI orders Indian credit agency Brickwork Ratings to shut down

The Securities and Exchange Board of India (SEBI) cancelled the certificate of registration of the credit rating agency due to repeated lapses in the functioning.

Defence

Rescue operation underway after an army aviation Cheetah helicopter flying in the forward area near Tawang crashed during a routine sortie Wednesday | ANI

Multiple military & civilian chopper crashes in past years highlight a disturbing trend for India

An Indian Army Aviation Cheetah helicopter crashed Wednesday. Several such crashes over past few yrs have jolted the military. Non-military sphere, too, has encountered many crashes.

India’s hijab supporters will lose even if they win SC battle. Because the real war is political

In a highly polarised time, cornered minorities tend to lean back and protect the roots and fundamentals of what is so dear to them. Politically, it can often be a bad trap.
×