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Brandma

From a rabbit selling ‘papad’ to a pug for phone network, these ‘warm’ ads brought us closer

Sanskriti Bhatnagar - 14 August, 2022

Raj Comics – publishers who brought home your friendly, neighbourhood desi superheroes

Fuss over Ranveer Singh’s nude photos isn’t a first, Milind Soman-Madhu Sapre ad is a reminder

‘Karamchand’ — detective series with a carrot-munching sleuth who made investigation look cool

Orkut, the site where Indians made ‘frandships’ before Facebook came along

Mahua Venkatesh - 2 June, 2019

For Indian social media users, Orkut was something they 'did' before Facebook, but long after the world had dumped it.

Dunlopillo — the coveted foam mattress that superstars Meena Kumari & Ashok Kumar advertised

Himani Chandna - 26 May, 2019

The mattress was one of the three typical things that Indians always brought back from the Gulf states.

How Polson made butter a commercial product in pre-Independence India

Mahua Venkatesh - 19 May, 2019

Polson butter had monopolised the business by the 1930s and become a household name in India, much before the Amul revolution.

Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off

Neera Majumdar - 12 May, 2019

From Rahul Gandhi’s hug to cricketer Gautam Gambhir joining politics, Amul girl has chronicled India for over 50 years.

Garden Vareli ads with three Miss Indias made the everyday saree a fashion statement

Mahua Venkatesh - 5 May, 2019

Top actresses and models – Namrata Shirodkar, Madhu Sapre, Aishwarya Rai and Lisa Ray – were a part of the ads, which gave the saree a new modern twist.

Godrej Vatni was India’s foremost Swadeshi soap, and it didn’t remind you of Partition

Himani Chandna - 28 April, 2019

Godrej Vatni soap continued to carry the map of undivided India for many years, even after Partition.

Phantom comics to political exposés: How Illustrated Weekly became a must-read

Mahua Venkatesh - 21 April, 2019

Under editors like Khushwant Singh, M.V. Kamath and Pritish Nandy, the magazine captured the imagination of urban erudite readers.

Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out

Himani Chandna - 14 April, 2019

Caught between two worlds, McDowell’s Thril cola made an impact in India, but briefly.

ECE bulb hi laana: How a boring brand name got etched in Indian memory

Mahua Venkatesh - 7 April, 2019

The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.

Lambretta: The Italian two-wheeler that became a ‘dad scooter’ for the big Indian family

Himani Chandna - 31 March, 2019

The much-loved Lambretta is scheduled for a comeback in India with its retro-cool look.

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On Camera

YourTurn

Guidelines for YourTurn submissions

ThePrint Team - 28 May, 2021

Opinion

Why Nitish Kumar is Congress’ best bet for 2024 elections, despite a predictable outcome

D.K. Singh - 15 August, 2022

First Bihari and a Kurmi PM candidate could put BJP’s potential allies in Bihar and Apna Dal’s Anupriya Patel in Uttar Pradesh on a sticky wicket.

Population control messages on Indian stamps from 1966 to 2005. How postal dept played key role

15 August, 2022

How two Gujarati monthlies covered Independence in 1947. Media today can learn a thing or two

15 August, 2022

Economy

Inaction in gem & jewellery sector costs tax dept losses worth Rs 38,449 cr, says CAG report

Amogh Rohmetra - 14 August, 2022

The group, operating in the Gems and Jewellery sector, has indulged in the malpractice of mis-invoicing and over-invoicing. It allegedly controls 20 entities based out of Hong Kong and UAE.

Brandma

From a rabbit selling ‘papad’ to a pug for phone network, these ‘warm’ ads brought us closer

Raj Comics – publishers who brought home your friendly, neighbourhood desi superheroes

Fuss over Ranveer Singh’s nude photos isn’t a first, Milind Soman-Madhu Sapre ad is a reminder

‘Karamchand’ — detective series with a carrot-munching sleuth who made investigation look cool

On Camera

YourTurn

Guidelines for YourTurn submissions

Opinion

Why Nitish Kumar is Congress’ best bet for 2024 elections, despite a predictable outcome

Population control messages on Indian stamps from 1966 to 2005. How postal dept played key role

How two Gujarati monthlies covered Independence in 1947. Media today can learn a thing or two

Economy

Inaction in gem & jewellery sector costs tax dept losses worth Rs 38,449 cr, says CAG report

Defence

INS Satpura reaches San Diego — first for any Indian Navy vessel

National Interest

Tiranga vs Tiranga: Gloves are off as Kejriwal joins the ‘nationalism’ battle with Modi

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