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Thursday, March 28, 2024

Brandma

Mangola, a slurpy, happy feeling that wasn’t cool enough for Frooti & Pepsi generation

Homegrown Parsi company Duke and Sons gave Mumbai its first mango-based drink, but couldn't survive in the post-liberalisation heat.

How Dyanora TV kept its consumers ‘in touch’ with the latest technology

Ruling the television market during the time of the license raj, this TV set became the one to buy.

Rola Cola is back, thanks to the power of nostalgia, social media and a sweet price-point

Parle relaunched Rola Cola this week after 13 years thanks to a social media movement #BringBackRolaCola.

Charminar — the ‘rugged’ cigarettes that promoted toxic masculinity

The brand endorsed an idea of masculinity that involved men inviting you to hold that cigarette as an extension of your hand because that’s what would ‘satisfy’ you.

Target — the kids’ magazine of the ’80s that has spawned fan groups in the new millennium

During the times of Champak and Tinkle, this children’s magazine was ahead of its time in its writing and art. 

Mungerilal Ke Haseen Sapne: India’s Walter Mitty and a popular political tool

The Doordarshan show about an adventurous daydreamer made Raghubir Yadav a star.

When ’90s kids were getting drawn to cola, this Doodh ad made drinking milk cool again

When children wanted soft drinks & adults thought they didn't need milk, 'Doodh Doodh Doodh Doodh' jingle reminded them milk was still important, & fun.

Udaan — DD series on life of DGP Kanchan Chaudhary inspired an entire generation of women

India's first woman DGP India's first woman DGP Kanchan Chaudhary Bhattacharya, the inspiration for Doordarshan’s popular show Udaan, has left behind a large legacy.

Bajaj Tempo Matador: The camper van with a cult following

From featuring in Bollywood films to being acquired by vintage car collectors, the classic Matador lives on in popular culture and imagination.

Forhan’s, the toothpaste that took care of a generation’s pearly whites

A bitter toothpaste that left a generation of Indians with sweet memories.

On Camera

Profit margins in lottery industry are tiny. Here’s how Future Gaming paid for its electoral bonds

Neither state govts nor companies earn large profits from lotteries. However, a look at the system shows there’s ample evidence of murky dealings and financial irregularities. 

Amid plans to lift AFSPA, Army starts joint training with Jammu & Kashmir Police

In an interview with Gulistan News this week, Union Home Minister Amit Shah said the government would leave law and order to J&K Police and slowly withdraw troops.

For BJP, Kejriwal is an idea whose time has come to be destroyed

The ‘idea’ Kejriwal's politics grew around was a no-holds-barred fight against corruption. That is the reason Modi govt has now tarred him and his entire party with the same paint.