Monday, 15 August, 2022

Brandma

Orkut, the site where Indians made ‘frandships’ before Facebook came along

For Indian social media users, Orkut was something they 'did' before Facebook, but long after the world had dumped it.

Dunlopillo — the coveted foam mattress that superstars Meena Kumari & Ashok Kumar advertised

The mattress was one of the three typical things that Indians always brought back from the Gulf states.

How Polson made butter a commercial product in pre-Independence India

Polson butter had monopolised the business by the 1930s and become a household name in India, much before the Amul revolution.

Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off

From Rahul Gandhi’s hug to cricketer Gautam Gambhir joining politics, Amul girl has chronicled India for over 50 years.

Garden Vareli ads with three Miss Indias made the everyday saree a fashion statement

Top actresses and models – Namrata Shirodkar, Madhu Sapre, Aishwarya Rai and Lisa Ray – were a part of the ads, which gave the saree a new modern twist.

Godrej Vatni was India’s foremost Swadeshi soap, and it didn’t remind you of Partition

Godrej Vatni soap continued to carry the map of undivided India for many years, even after Partition.

Phantom comics to political exposés: How Illustrated Weekly became a must-read

Under editors like Khushwant Singh, M.V. Kamath and Pritish Nandy, the magazine captured the imagination of urban erudite readers.

Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out

Caught between two worlds, McDowell’s Thril cola made an impact in India, but briefly.

ECE bulb hi laana: How a boring brand name got etched in Indian memory

The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.

Lambretta: The Italian two-wheeler that became a ‘dad scooter’ for the big Indian family

The much-loved Lambretta is scheduled for a comeback in India with its retro-cool look.

On Camera

YourTurn

PM Modi and Nitish Kumar conducting an aerial survey of flood affected areas, in Bihar in August, 2017 | Wikimedia Commons

Why Nitish Kumar is Congress’ best bet for 2024 elections, despite a predictable outcome

First Bihari and a Kurmi PM candidate could put BJP’s potential allies in Bihar and Apna Dal’s Anupriya Patel in Uttar Pradesh on a sticky wicket.
A pearl jewellery | Representational image | Wikimedia Commons

Inaction in gem & jewellery sector costs tax dept losses worth Rs 38,449 cr, says CAG report

The group, operating in the Gems and Jewellery sector, has indulged in the malpractice of mis-invoicing and over-invoicing. It allegedly controls 20 entities based out of Hong Kong and UAE.

Defence

Photo: By special arrangement

INS Satpura reaches San Diego — first for any Indian Navy vessel  

The Satpura is part of the Navy’s goal of making commemorative visits to 6 continents, 3 oceans, and 6 time zones to mark the ‘Azadi ka Amrit Mahotsav’ celebrations. 
NI 13.08

Tiranga vs Tiranga: Gloves are off as Kejriwal joins the ‘nationalism’ battle with Modi

Kejriwal’s maun vrat on Modi has ended. This is an important turn in Indian politics. In some ways rivalling the dramatic turn in Bihar.
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