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Vigyapanti

How ads are cashing in on India’s T20 World Cup victory—from trophy to cheeky taglines

India’s glory has triggered the usual—witty and bizarre campaigns from brands eager to join the celebration.

Generali Central Insurance’s new ad slams tokenism on Women’s Day, calls for pay parity

Titled 'Happy Women's Pay', the campaign uses slam poetry to contrast the familiar language of corporate Women's Day celebrations with a demand — pay parity.

Gajraj Rao leads a quiet revolution in Goel TMT’s ad—celebrating a daughter’s return

Directed by Prosit Roy, the ad for the Indian company that makes rebars and other building materials hints at the hidden bars that society inflicts on women.

Supriya Pathak and Ratna Pathak Shah tackle obesity stigma in new ad. ‘It’s not a joke’

The ad by Lilly India is opening the door to a weight loss conversation. It features links to research papers from the World Health Organisation and Columbia University.

Škoda’s latest Kylaq ad is reminiscent of Disney’s Cars. It blends humour and Indian culture

Škoda personifies its models as a close-knit family; it creates emotional familiarity rooted in Indian celebrations.

New Apollo Tyres ad shows childhood journeys of Virat Kohli, Rohit Sharma. Fans are in love

The emotional video is reminiscent of Hero Honda’s ‘Dhak Dhak Go’ campaign in 2011 and Star Sports India’s ‘Won’tGiveItBack’ ad in 2015.

Star Sports’ India-Pakistan World Cup promo falls flat. ‘Greatest rivalry’ deserves better

The new promo largely relies on YouTuber Abhishek Malhan’s one-liner, which feels lazy and juvenile. The ending makes it even worse when the fans chant a bland slogan.

BellaVita’s new ad is selling a vibe. It’s about moving on, not falling in love

Paired with Shah Rukh Khan’s classic song ‘Yeh Dil Deewana', the ad mirrors the brand’s 'timelessness', complete with a black-and-white aesthetic.

Lahori Zeera is adopting a ‘Red Bull mindset’ to become cooler. No longer a local drink

The new ad for Lahori Zeera is a surreal scene of people drilling holes and cutting up objects. Viewers are hooked.

Tanishq diamond ad brings time-tested love. With Shabana Azmi and Javed Akhtar

The ad talks about a bond that is built and strengthened over time, a bond that has trust and is rare, just like Tanishq’s diamonds.

On Camera

What Modi got wrong. Indians don’t want hundreds of new MPs

If the government wants to spend taxpayers’ money to make India a better place, then spend it on building more courts, improving the collapsing bureaucracy. But, of course, politicians will only think of themselves.

Recovery of energy flows will be ‘gradual rather than immediate’ as Hormuz re-opens post ceasefire

The reopening of the Strait of Hormuz eases supply fears, but controlled shipping, slow output recovery, and high costs may delay oil flow normalisation for months.

Why Siliguri Corridor is strategically important for India & how it is being secured | Cut The Clutter

This special edition of Cut The Clutter, straight from the Siliguri corridor, details the strategic importance of the narrow strip of land in West Bengal, and how it’s a vital link connecting the Northeast to the rest of India.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.