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Sunday, April 28, 2024

Brandma

‘Asli swaad zindagi ka’ — this 90s Cadbury Dairy Milk commercial changed Indian advertising

In 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing with abandon on a cricket field.

Teen pregnancy, eating disorders, bullying — ‘Remix’ was India’s high school ‘telenovela’

Star One show 'Remix' — that centred around 4 high school students grappling with their teenage years — was relatable, fun and had something for everyone.

Kids of ’90s will remember these ‘cigarettes’ fondly, despite its controversial, unhealthy tag

Over the years, Phantom sweet cigarettes have been called out for promoting smoking in children and being very unhealthy due to the high sugar content.

Convalescent, healthier than milk — Complan’s turbulent journey with its ‘tall claims’

Over the years, Complan has employed several advertising tactics to draw consumers including claiming that it is healthier than milk and that it increases children's heights.

‘Wagle ki Duniya’, the lovable, comical hit DD show that captured 80’s Indian middle class

Based on characters originally created by noted cartoonist R.K. Laxman, the 13-episode show 'Wagle ki Duniya' aired on DD National from 1988-1990. A reboot of the show aired earlier this month.

Real story this Valentine’s Day is how heart-shaped chocolate became inseparable from 14 Feb

Cadbury to Kitkat, most every confectionary company and home baker goes for heart-shaped treats on Valentine's Day. The history of this association dates back to the 1800s.

50 yrs & still ticking — Ajanta, world’s largest wall clock maker, remains an Indian favourite

Ajanta, founded by Odhavjibhai R. Patel with Rs 1 lakh in 1971, is now being run by the third generation in the family and registered a turnover of Rs 1,200 crore in 2019.

M.A.D with Rob, the 2000s craft show on Pogo that turned kids into DIY experts

M.A.D. was anchored by Harun Robert aka Rob, an NID graduate, who could used simple craft tools to turn everyday objects into art.

From Amitabh Bachchan’s Coolie to Tata Nano & the tricolour — see India through a matchbox

Matchboxes are a blindspot for many, but if you pay closer attention, you'll see a showcase of India's vibrant culture in beautiful illustrations, no matter which 'brand' you pick up.

‘Wakao!’ — the whacky Vanilla Coke ad starring Vivek Oberoi that fizzled out very quickly

The retro-themed advertisement for Vanilla Coke, launched in 2004, was aimed at the youth and played frequently on channels like MTV, Channel [V], HBO and AXN.

On Camera

America’s out-of-control militarised police forces are a threat to democracy

The world watched aghast as police armed with tasers, tear-gas masks—and in one case backed up by snipers—arrested hundreds of pro-Palestinian protesters at universities across the United States.

Government allows export of onions to six countries, sets buffer stock target

The government had imposed an export prohibition in order to ensure adequate domestic availability of onions in the country.

Germany removes restrictions, India can now buy small arms from its firms

Germany’s erstwhile Christian Democratic Union govt, led by Angela Merkel, prevented sale of small arms to police forces in states they perceived had ‘bad human rights record’.

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.