scorecardresearch
Saturday, May 4, 2024

Brandma

Atlas Cycles, the wheels of Indian childhood, has put the brakes on a glorious ride

The bicycle maker was forced to layoff staff & shut its last manufacturing unit on 3 June after it ran out of funds during the Covid lockdown.

Bharat Ek Khoj: Shyam Benegal’s adaption of Nehru’s Discovery of India was a Sunday staple

The show covered a range of topics, from the Harappan Civilisation to the freedom struggle, along with mythological epics.

The Rasna girl who stole hearts one ’80s ad at a time

In the 1980s, juice concentrate brand Rasna's ads starred Ankita Jhaveri and a simple, effective tag line — 'I love you, Rasna'.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.

Chandamama, the magazine that taught generations about ethics and India for six decades

First published in 1947, the magazine survived for six decades and now loyal fans have taken to preserving its comics online.

Chandrakanta, the show in which Irrfan won hearts four lines at a time

The 1994 Doordarshan show was a supernatural fantasy period drama based on an eponymous 1888 book, considered the first modern Hindi novel.

Trishna, the popular 1985 Doordarshan adaptation of Pride & Prejudice, is now on YouTube

Written by Kamna Chandra, the 13-episode serial is the perfect escape to while away a weekend in coronavirus lockdown.

Filmindia, Baburao Patel’s irreverent magazine that could make or break a movie

From filmy gossip to political critique, the magazine reflected the culture of the times and created a lasting template for film journalism.

Manthan ad from the 90s, with which Amul joins TV nostalgia trip after Ramayan, Mahabharat

Amul’s 1996 ad titled Manthan tells the story of India's White Revolution using footage from Smita Patil's iconic film of the same name.

On Camera

Stop targeting Galgotias University students. Focus on politicians instead

Going through their Instagrams and dissecting their ‘statements’ is not the astute political commentary you think it is—it is time for us to back off from targeting 20-year-olds.

High capacity usage, fresh borrowings & new orders — why FY25 could be a big year for pvt investment

Companies are borrowing more from banks and public. Economists say high capacity utilisation & growing new orders could set stage for renewed investment push by India Inc.

China builds road through Shaksgam Valley, India registers protest

New Delhi has, in past, too, objected to Chinese construction activities in Shaksgam Valley. Work in this strategic region gathered pace after the 2017 Doklam stand-off.

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.