Thursday, March 23, 2023
HomeTalk PointHas Instagram changed the way Indians consume big fat celebrity weddings?

Has Instagram changed the way Indians consume big fat celebrity weddings?

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Big fat celebrity weddings have become all the rage on Instagram, with minute-to-minute updates and the accessibility of hundreds of pictures being shared by different handles.

ThePrint asks: Has Instagram changed the way Indians consume big fat celebrity weddings?

Instagram ideas, handles and accessibility helped me plan my own D-Day

Ifrah Mufti

From wedding-planner accounts to wedding invitations; from henna designs to the outfits for the henna ceremony; from bride-tribe tattoos to theme-based decorations at home: I have planned all of these after following over 20 drool-worthy Instagram accounts, for my own D-Day.

Instagram has changed the way we consume weddings because I don’t feel guilty anymore for mindlessly exploring Instagram hashtags and accounts meant for brides, weddings, style and definitely the celebrity weddings.

Following the wedding trends on Instagram is like entering a wedding dreamland, where you feel like inculcating every single thing at your wedding and making it look glam.

Let’s start with Sania Mirza’s wedding— I was inspired by the fact that she wore her mother’s dress at her wedding, and from Anushka Sharma’s wedding, I liked her henna dress. The examples are endless and Instagram also gives you the opportunity to conveniently save what you like and swipe.

I have even taken help from Instagram to decide the decoration for the wedding venue. When every single event of our life is incomplete without Instagram, how can a wedding not be Instagram-friendly?

When weddings are Instagrammed, we are all invited

Ekta Handa
Web Editor

Instagram has dramatically changed the way we consume big fat Indian weddings. Earlier, big fat Indian weddings would be talked about when someone got an invite from a wedding in Sainik farms or from a five-star resort in Udaipur. Those people sitting by the poolside in their overpriced dresses and wayfarers were the envy of us all. Now, weddings are Instagrammed and we are all invited.

All of us voraciously consumed every little bit we could get out of the Virushka (Virat-Anushka) wedding from Instagram. And don’t forget how Ranveer-Deepika’s wedding announcement on Instagram went viral within minutes of posting it or how Priyanka Chopra-Nick Jonas’ engagement pictures were turned into memes and re-circulated for weeks.

Weddings are now about hashtags, and Insta-worthy decorations, clothes and makeup. After all, what good is a wedding if it doesn’t give you two weeks’ worth of Instagrammable photos? It’s not a wedding if it’s not Insta-worthy. Also, Instagram has helped designers, photographers and wedding planners thrive. They will help you plan your perfect Instagram wedding. People spend a bomb to get the perfect lighting, set the right theme, choose matching outfits and also pick a hashtag for the wedding.

Even people who cannot spend a lot on hiring wedding planners and photographers use Instagram to pick up ideas and then use them for their own wedding.

Celebrity life on Instagram gives us voyeuristic pleasure and passive satisfaction

Sharanya Munsi
Web Editor

Our entertainment consumption has not been the same ever since social media entered our lives. It opened up the personal lives of celebrities, giving everyone with a smartphone a never-before access to their private moments.

Weddings across the world are a celebration, but when it comes to the rich and famous it becomes a modern-day fairytale for the general public. This is possibly the reason why Priyanka Chopra’s bridal shower Marchesa dress is being hailed as the tip of her wedding trousseau’s iceberg.

We want to follow them, like them and keep track of every public appearance, even if it comes under a sleazy headline like “Kate Middleton’s latest wardrobe malfunction”. This possibly lies in our desire to look up to all things pretty in life. In their superficial perfectness lies our passive satisfaction. It is this voyeuristic pleasure behind the million likes, hearts and retweets.

This is not the first time that the general public has been gorging on celebrity wedding pictures, previously it was in the form of fashion magazines or TV broadcast (like Princess Diana’s wedding). However the form of consumption has evolved, Instagram’s easy flow of images and instant updates makes fan following an addiction of sorts. The omnipresence of paparazzi only aids this trend. It is simply the form of consumption that has changed.

We know everything about celebrity weddings, sometimes even without wanting to know

Ritika Jain

Social media has permeated in almost all aspects of our lives. It is rare for someone to go on a holiday and not Instagram every minute of it. There are 111,797,700 posts right now with #Holiday on Instagram, and more are being added. Food is another popular topic with hashtags like #foodporn and #foodgasm ruling the trends. It is but natural that something as big as weddings can’t escape the hullabaloo.

Instagram weddings are a thing now. Every aspect of one’s wedding now revolves around whether it will be photographable and how soon it will be uploaded it on Instagram. “OMG, we are trending on Instagram” is new the definition of big fat weddings.

A bride’s special day is not hers alone. A bride’s hair, accessories, make-up, dress and shoes must be shared first. Approval through likes is mandatory and a pre-wedding shoot is a precursor to the actual event. Save-the-date shoots, to countdowns, everyone must know everything in the run-up to the D-Day.

Thanks to Instagram, I now know what Sonam Kapoor did and wore on every function during her wedding. But did I want to know? To be honest, No. I really don’t care. Nor will I care about the Ranveer-Deepika, or Priyanka-Nick weddings. But 1,462,782 care. That’s the current number of likes on Priyanka Chopra’s picture of her bridal shower picture. And that’s saying something.

By Neera Majumdar, journalist at ThePrint.

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