Women are positioned as peripheral consumers of lifestyle products adjacent to sports, not core consumers of sports entertainment. This represents a massive market inefficiency.
Smriti Mandhana and Georgia Voll’s 165-run stand helps Bengaluru chase down highest WPL final total of 204; Delhi suffer fourth straight runner-up finish.
The Indian cricket team clinched the first Blind Women's T20 World Cup after defeating Nepal in the final this month. The squad was undefeated in the tournament.
Impressive death bowling from Vastrakar and Goswami kept New Zealand to 260-9 but despite Kaur’s efforts, the Indian chase never got going within the first 20 overs itself.
India were heading for defeat after losing 5 wickets for 18 runs, but a 122-run partnership from Vastrakar and Rana took the game away from Pakistan, with India winning by 107 runs.
With runners-up finishes in last ODI and T20 World Cups in 2017 and 2020, Mithali Raj-led India are looking to finally win a big trophy. But quality and form are issues.
New Delhi: The outsourcing industry, India’s largest white-collar employer, is a juggernaut that has all but stopped moving. The dollar revenue at the top...
By pairing Indian drone engineering with Japanese semiconductor expertise, the two firms aim to develop more advanced autonomous systems tailored to both defence & commercial use.
American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.
Encourage women sports in school. Then they would follow the same on TV.
Boys start playing outdoor aports early in life.
Some women don’t watch sports because they are busy smoking, drinking, and doing drugs.