Monday, 27 June, 2022
TopicSoft power

Topic: soft power

China trying to build soft power, but its voice outside is brittle and wooden

In ‘The Ultimate Goal’, former R&AW Chief Vikram Sood writes on how Chinese leaders presume the main method of exercising soft power is through state institutions.

Indian food fourth most popular in the world, a study of cuisine trade finds

With Italian, Japanese & Chinese food occupying top 3 spots, cuisine emerges as weakest link in Anglo-American cultural hegemony, says study by US economist.

Prasar Bharati wants to switch off AIR short-wave service, India’s voice around the world

Prasar Bharati's decision might hurt India's reach, but public broadcaster justifies move, saying 'short-wave transmissions hardly have any impact anymore on global opinion-making'.

Until 2016, India was on course to break into soft power group of 30 nations. Then it fell

It is systemic issues like corruption, poverty, inequality, gender inequality, and pollution that weigh on global perceptions of India.

Attempts at remaking India are eroding its soft power globally

India's soft power globally is being undermined by the fact by the impression that it is being governed by obscurantist and intolerant forces. 

Soft power, hard battles

Soft power is not just about movies, sport, music and culture. It's also about quality of democracy and institutions, moral influence.

On Camera


Representational image | Commons

G7 ban on new Russian gold imports ‘largely symbolic’, may not have major impact

The US, UK, Japan and Canada plan to announce the ban during the G7 summit that started Sunday in Germany. Flows have already been restricted by previous sanctions.


The Indian Air Force logo | Commons

Almost 4,000 enrol for IAF’s Agnipath recruitment scheme on day 1 of online registrations

These registrations pertain to the Indian Air Force's Agniveer Vayu programme. The online portal for the first phase was opened at 10 am Friday, and will close on 5 July.

With Agnipath, Modi govt’s shock & awe doctrine may have misfired a vital reform, yet again

Modi govt's biggest flaw has been its disinclination to accept limitations of electoral majorities. This ruined land acquisition and farm reform, stalled labour codes.