During her two-day visit, Rihanna launched the Fenty Beauty Ki Haveli in Mumbai’s Phoenix Palladium. However, it wasn’t just the popup that made the headlines, but her interactions with the public.
Cosmetic brands know that their new audience is aspirational tweens. Drunk Elephant—its Lala Retro Whipped Cream retails at Rs 7,920–even addresses kids in its FAQ section online.
In a seminal work, former military officers Lt. Gen. D.S. Hooda & Lt. Col. Pavithran Rajan put forth a framework to approach cognitive warfare, called Socio-Technical-Cognitive Battlespace.
India, China and Russia share more contradictions than congruence. Each has a different worldview, as also a different adversary. The rude fact is that BRICS is the most irrelevant of all such groupings.
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