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Wednesday, April 22, 2026
TopicPerfumes

Topic: Perfumes

BellaVita’s new ad is selling a vibe. It’s about moving on, not falling in love

Paired with Shah Rukh Khan’s classic song ‘Yeh Dil Deewana', the ad mirrors the brand’s 'timelessness', complete with a black-and-white aesthetic.

Seduction to sanskar—How Darshan Patel’s Fogg helped India’s deo market grow up

Darshan Patel’s Fogg rejected the 'woman magnet' gimmick and helped reposition deodorants as a daily essential. 'I wanted a homegrown brand that resonates with Indian culture,' he said.

Does a rose smell creamy, milky or sharp? Delhi gets a glimpse at the vocabulary of scent

At the launch of her book, The Perfume Project, Divrina Dhingra said that 'itr' is not as popular in India because it has 'a marketing problem'.

On Camera

University townships — India’s chance to build its own version of what America got right

India’s university towns initiative is an opportunity to do something we have never managed at scale: build knowledge ecosystems rather than knowledge silos.

FTA partners drive India’s trade surge as reliance on non-FTA countries dips, says NITI Aayog report

Share of trade with FTA partners rose from 4.6% in 2006 to 28.8% in 2024. India is currently negotiating or advancing agreements with US, Israel, GCC, Canada & Mexico.

Japan overhauls post-World War II pacifist military approach, lifts restrictions on defence exports

Since October last year, Japan PM Sanae Takaichi has planned to increase defence spending target to 2 percent of GDP.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.