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Tuesday, July 15, 2025
TopicPepsi

Topic: Pepsi

Starbucks, Kalyan Jewellers, Pepsi — how big brands fell victim to ‘culture jamming’

In 'Fake News: Spot It, Stop It', Gaurav Sood explains what 'culture jamming' is and how big brands lost millions due to it.

Campa, Coke, Pepsi, politics—cola wars and Indian capitalism. Now Ambani to fuel new battle

This is the story of India’s cola wars. It’s always been a potent mix of politics, nationalism, predatory market practices and good old conspiracy theories.

Pepsi recreating Cindy Crawford’s ’92 campaign shows Indian cola ads have lost their fizz

It’s hard to imagine Pepsi's new ad in an Indian setting, where a woman drives up to a remote petrol pump station for a can of cola.

‘Yeh Dil Maange More’ – The Pepsi slogan now synonymous with Kargil braveheart Vikram Batra

Released in 1998, the ad slogan lives on in public memory, even after the brand has moved on to other jingles, owing to Shershaah Vikram Batra, who made it his 'call cry' in the Kargil War of 1999.

SRK, Salman, Kohli… Unlike Ronaldo, Indian celebs have endorsed junk food for years

Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.

How Instagram went from hipster favourite app to must-have by Pepsi, Playboy and Snoop Dogg

In ‘No filter’, Sarah Frier chronicles Instagram’s rise as a photo-sharing app that competed with Facebook and Snapchat & how it shaped influencer culture.

BJP vs opposition is just like Coke vs Pepsi. Catch-up Hindutva won’t work

India’s opposition must stop playing catch-up politics and reposition their brand — like Avis did against Hertz, or how Volkswagen Beetle countered big American cars.

Campa Cola was India’s answer to Coca-Cola and was the perfect fit

Campa Cola promised ‘the great Indian taste’ and was young India’s drink of choice.

Taxing soft drinks and booze can spark healthy spiral, experts say

When it comes to sweet drinks, more countries are willing to try taxes to tackle obesity along with budget deficits, potentially hurting companies such as Coca-Cola Co. and PepsiCo Inc.

Public split at US India Business Council to have limited impact on trade

Despite a public power struggle in the USIBC, the Indian side remains in touch with the council, as the split is expected to have limited impact on trade.  MANU PUBBY

On Camera

UPI has grown beyond start-up stage. It must power India’s grand strategy

The UPI can serve as a turning point in India’s engagement with a world that is collapsing under the weight of great power politics.

India-US set to ink mini trade deal soon, reach understanding on agricultural & dairy products

Mini deal will likely see no cut in 10% baseline tariff on Indian exports announced by Trump on 2 April, it is learnt, but additional 26% tariffs are set to be reduced.

3 top ULFA-I leaders ‘killed’ in Myanmar, Indian Army denies role as insurgent group alleges involvement

The banned group claimed their leaders & cadres were killed in ‘drone strikes’ by the Indian Army. Guwahati Defence PRO denies any such operation.

RSS chief Bhagwat draws the line at 75. India’s politics stares at the Modi Exception

BJP has no dynastic succession, at least not at the top. You can trace this back to Vajpayee-Advani era. This act of spotting, empowering younger talent is even more striking with the choice of BJP presidents.