The idea that some women might cast off their abayas is causing uproar as rapid social change puts old fault lines between Saudi's liberals and conservatives under stress.
While AROO does research on the product, manufacturing is handled by another company with which it has a tie-up. The first set of AROO gear was delivered in second half of 2020.
Like the car, nothing the party has done to reinvent itself has worked. Only way forward is to offer something looking towards the future, not in image of glorious past.