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Friday, March 29, 2024
TopicInfluencers

Topic: Influencers

Jay Shetty’s fake origins don’t matter to his Instagram cult. They just want ‘meaning’

Most influencers are modern-day godmen and snake-oil salesmen riding on our insecurity and peddling fake dreams. Jay Shetty is just the latest to be called out.

Influencers are using their make-or-break power to blackmail companies

In 'The Pursuit of Reputation', Amith Prabhu and Sujit Patil attempt to reveal about the workings of the public relations machinery working behind every brand at present and its potential in the future.

Elvish Yadav’s win shows Big Boss is all about gamification of influencer fan armies

When faded celebrities went on the show, they would do outrageous things to entertain the audience and win. Now influencers can do nothing and still win thanks to their legion of fans.

Ad body ASCI tightens norms, cautions social media influencers over misleading endorsements

The ASCI has also expanded the definition of a 'celebrity' to include notable personalities like doctors, authors, activists, educationists, etc.

Social Currency shows OTT’s marriage with content creation. Influencers have finally arrived

Netflix’s Social Currency is a pastiche of reality shows like Roadies, Splitsvilla, and Bigg Boss with bits of Fear Factor thrown in. But one aspect sets it apart.

Motivational speaker today, trauma healer tomorrow—Nimisha Verma knows the art of reinvention

Nimisha Verma is part of a new breed of entrepreneurs who have built their empires by embracing a new identity every year.

Next big thing in India’s influencer marketing universe—IIM classes, LinkedIn to ShareChat

Move aside models, marketing agencies like IPLIX and Vavo Digital, run by 20-somethings, are combing through endless Instagram Reels, YouTube videos and occasionally ‘lol’.

Influencer Marketing Agency: Top 6 Benefits of Working with One

Agencies specialising in influencer marketing help their clients plan, launch, and execute successful influencer marketing campaigns.

Best influencer marketing agency

Marketing agencies can help identify potential influencers for a brand and create a plan to connect them to the brand. They can also help pay influencers for their support.

Eva Fleurose, whose fashion is influencing many youngsters

Today, being famous only in the physical world is not enough for businesses of any kind. Everyone wants their business to make it in the virtual world as well.

On Camera

Profit margins in lottery industry are tiny. Here’s how Future Gaming paid for its electoral bonds

Neither state govts nor companies earn large profits from lotteries. However, a look at the system shows there’s ample evidence of murky dealings and financial irregularities. 

Amid plans to lift AFSPA, Army starts joint training with Jammu & Kashmir Police

In an interview with Gulistan News this week, Union Home Minister Amit Shah said the government would leave law and order to J&K Police and slowly withdraw troops.

For BJP, Kejriwal is an idea whose time has come to be destroyed

The ‘idea’ Kejriwal's politics grew around was a no-holds-barred fight against corruption. That is the reason Modi govt has now tarred him and his entire party with the same paint.