scorecardresearch
Add as a preferred source on Google
Wednesday, April 29, 2026
TopicIndian influencers

Topic: Indian influencers

Indian influencers reclaim desi aesthetics at Coachella—jhumkas, dupattas to mehendi

By mixing Indian maximalism with Western minimalism, desi influencers are using the hippie Met Gala to bring about a quiet revolution in festival dressing.

The influencer war that took rural creator Pujarini Pradhan global

As social media debated whether audiences were consuming Pujarini Pradhan as a symbol, The Juggernaut turned her into a story that could circulate globally, with or without her participation.

Inside small-town India’s Reel economy. Lights, camera, unemployment

Most content creators in Tulsi have logged off, returning to farms, factories, or unemployment. Falling views, internal rifts, and an inability to adapt to short-form video led to the collapse.

Shah Rukh Khan’s Met Gala look to Orry’s lobster bag—biggest fashion moments of 2025

Bollywood didn’t miss once in 2025 — high glamour, nostalgia trends and viral accessories stole the show.

Why worry about water or jobs? In New Bharat, everybody wants to be an influencer

In a country where unemployment is at a historic high, the national anxiety isn’t about jobs — it’s about reach. Aspirations have shifted from employment to engagement, from careers to content.

Law student Sharmishta Panoli walks out of Kolkata jail. ‘Wiser, learnt her lesson,’ says her father

Calcutta High Court Thursday granted bail to Sharmistha Panoli, who stands accused of hurting religious sentiments in an Instagram video.

Bihar’s new Hindu Sherni just got out of jail. Hindutva gets louder, younger

Khushbu Pandey built a following with viral Hindutva videos and fiery speeches. Out after 48 days in jail over a rioting case, she’s planning a comeback and mentoring other “shernis”.

Braj is new launchpad for religious influencers—Gopi glam, dance reels, temple tours

Mathura-Vrindavan has become a weekend hotspot for influencers. From parikrama to paragliding, it’s all fodder for reels, but some residents aren’t happy. ‘We want devotion, not crowds.’

India in its ‘Gilded Age’, but youth flocking to Canada — contrasting global perspectives

Foreign media also takes note of China becoming India’s largest trading partner and how PM Modi's re-election campaign is utilising social media influencers as a 'strategic tool'.

Wild card to wildlife, Elvish Yadav has ‘systumm’ wrapped around his finger

When Elvish Yadav was booked for supplying snake venom to Noida rave parties, his career didn’t grind to a halt. Politicians, OTT, reality TV, and college campuses can’t get enough of him.

On Camera

Buddha comes home to Ladakh exposition: Gajendra Singh Shekhawat

The Government of India recognises Ladakh as one of the most important living centres of Buddhist culture in the world. We are committed to safeguarding its unique cultural traditions.

Lesson for India from the West: AI is hollowing out white-collar jobs & birthing a new middle-class elite

Post-2022 as AI has spread in developed economies, it is leading to another round of polarisation—the middle class jobs are being lost in offices rather than in factories.

Fourth S-400 sets sail for India, to arrive by mid-May; likely to be deployed along Pakistan border

The fifth S-400 air defence system is undergoing various stages of production trials, and will be delivered by November-December this year, it is learnt.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.