Women are positioned as peripheral consumers of lifestyle products adjacent to sports, not core consumers of sports entertainment. This represents a massive market inefficiency.
India may have lost the ICC Women's World T20 semi-finals against England, but the ‘Women in Blue’ are gaining popularity and viewership thanks to online live streaming channels like Hotstar.
Official Chinese statements have described the drills as destabilising, warning that they risk escalation and that the participating countries are 'playing with fire.'
Share of trade with FTA partners rose from 4.6% in 2006 to 28.8% in 2024. India is currently negotiating or advancing agreements with US, Israel, GCC, Canada & Mexico.
American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.
Encourage women sports in school. Then they would follow the same on TV.
Boys start playing outdoor aports early in life.
Some women don’t watch sports because they are busy smoking, drinking, and doing drugs.